Dammam published a research report saying that BYD Electronics' first-quarter performance was 13% lower than the bank's forecast. Revenue rose 5% year-on-year and fell 13% quarter-on-quarter to 8.946 billion yuan. Gross margin fell to 9.8%. Last year was the fourth quarter. 10.1%, compared with 10.5% in the same period of last year, the bank believes that it was mainly dragged by the drop in gross margin of metal shells.
The bank also said that BYD's profitability is roughly linked with Samsung's metal casing business, and the bank's investigation found that Samsung is increasing internal procurement and demand is falling, which is unfavorable to BYD. In addition, BYD's 3D technology and its glass casing are only for the time being. The use of ultra high-end models, the trend has not yet formed, the product pricing pressure.