However, Professor Liu Guanzhong, the founder of China’s modern industrial design, recently said: “The red dot awards are not gold, and they just lied to the Chinese people.
In the interview, Professor Liu Guanzhong stated that after the Red Dot Award was contracted to a commercial institution, it had evolved into a commercial hype that was deceiving the Chinese. According to reports, some of the Red Dot Awards were included in the selection process. 3. Sending the party to pay the fee, in other words, buying the prize.
Before, Luo Yonghao also criticized Red Dot International Industrial Design Award, but then formally apologized for his frivolous remarks.
Yesterday, Luo Yonghao also put forward his opinion on Mr. Liu Guanzhong’s recent criticism of the Red Dot Award:
The operation of the International Industrial Design Awards such as Red Dot, iF, and G-Mark are all relatively commercialized. For example, there are four or five thousand enterprises that participate in the awards each year, and the 'final award' (that is, domestic companies have taken the shameless self-proclaimed award). There are thousands of 'of that kind of award'. Why do so many prizes? Of course, the organizers are trying to make money or keep their operations.
If the odds of winning are too low, companies that they know are second-rate players may not participate. If the winning rate is as high as a quarter, it will attract more companies to participate. 'Quarter hits also hit.' Participating candidates for participation in the contest, fees for participating in the exhibition after winning, ranging from thousands to tens of thousands to tens of thousands, may be a bit of a burden on individuals, but it is usually not a problem for companies.
Therefore, the organizers can easily collect a large sum of money. Although it is not clear what the organization’s judging panel, the trophy, the award ceremony, the printing of award-winning work albums, and the expenditures for organizing the tour show, I’m not a company, but To make a rough estimate of the experience of the product and its surroundings, it should be no problem for the organizer to make money.
In spite of the above problems, these are some of the most influential international industrial design awards, and the selection of gold awards/best awards (these are the real 'big prizes') are also the key to maintaining their reputation, otherwise they will not be there any longer. ) The standards are very stringent. The number of gold awards/best awards selected each year is very small. All the industrial design product categories in the year, four or five thousand award-winning products are all added together, and the gold awards/best awards are available. Only a few dozen, and certain categories of individual years will occasionally come with a gold medal/best prize from the lack of, in order to show strict.
Looking back on decades of history, these award-winning international design awards have won products that roughly cover the best industrial design products of mankind in the past decades. This is a cow that has been well-known or well-known in the industrial design community. × Corporations and many well-known enterprises in Europe, America and Japan, which attach great importance to industrial design, will basically participate in these international awards every year. Therefore, Liu criticized the commercialization of these awards.
It's just that more and more Chinese companies have participated in these years, and they have come back with a shortlisted prize to call the 'Oscars of Industrial Design' and the 'Bumper Jack' of the company. So when I was Liu, I saw so many things around me. Too many domestic companies took second-rate design products and publicized themselves as red dot awards. So they went to Singapore to read the contents of the Red Dot Industrial Design Museum and bought several red dot award-winning artwork albums. After some homework, I discovered that I was mistaken. I later publicly announced the Hongxing Award to the Red Dot National Table. Although these years are the same as the actual situation of the domestic industrial design development, I have been making progress, but I’m following these international industrial design awards. There is still a certain gap between the standards.
We hope that the Red Star Awards will be better and better, and we also hope that the overall level of China's industrial design can speed up the level of advanced countries. At the same time, it is willing to participate in more activities in the field of international industrial design.