According to sources, the Wall Street Journal reported that the second largest food retailer in the UK, Sainsbury's, agreed to merge with Wal-Mart subsidiary Asda. Wal-Mart will hold 42% of the issued shares of the merged company and will receive 2.98 billion pounds in cash. At the same time, the combined business will retain the Sainsbury and Asda brands. The market share will exceed Tesco, which has approximately 2,800 stores, nearly 350,000 employees and 50 billion pounds of sales.
According to statistics from Kantar Worldpanel, after the merger of Asda and Sainsbury, the market share will be close to 32%, while Tesco will be approximately 28%. Wal-Mart will not exceed 29.9% of the total voting power of the business after the merger with Sainsbury's, Sainsbury Chairman Will serve as the chairman of the merged company; Sainsbury CEO and CFO will lead the merged company.
According to statistics, as one of the UK's oldest chain supermarkets, it is also the UK's second largest supermarket chain. Since 1869, John James Sunsbury was founded as a store on Drury Lane in London, England. Sainsbury's orange signboard Already accompanied by the British for more than 140 years. Sainsbury's has more than 1,200 offline stores in the UK and serves more than 25 million consumers, with a market share of 16.7% (as of 2016). If Queen, football, big The clock symbolically outlines the image of Britain, Sainsbury's is an encyclopedia of native British life.
In September 2015, Sainsbury's entered Tmall International and entered the Chinese market through a platform. At present, there are not many SKUs in Sainsbury's Tmall flagship store. The number of SKUs is about 100. The business category mainly focuses on British black tea. , cereals, coffee, milk and other Chinese consumers to accept a higher level of products. By exporting British culture and lifestyle to establish a brand image, Sainsbury's big business is still behind.