Recently, iResearch has released the latest home appliance market data. Suning holds an exclusive 20% market share, again ranks first, and leads the home appliance market. Since the beginning of 2018, Suning has ushered in a strategic strategy, and brand owners also gather in Suning. E-Commerce's first new products. The annual value of home appliances 3C May 1 big promotion, at 2:00 pm on April 28, Henan Suning and the United States, Gree, Skyworth, Hisense, Haier and other brands in Zhengzhou to carry out a strategic communication conference, a clear year The goal of strategic cooperation is to focus on the rural market and fully support 51 sales.
Strong and strong Suning's performance in the first quarter
At 2 pm on April 28th, Suning teamed with Midea, Gree, Skyworth, Hisense, and Haier to carry out strategic communication meetings. Fan Zhijun, vice president of Suning's Tesco, made a special trip to Zhengzhou to discuss Suning's development plan in Henan in 2018.
According to reports, Suning's first quarterly report of 2018 showed that during the reporting period, its operating income was 49.92 billion yuan, up 32.76% year-on-year, and its merchandise sales was 69.330 billion yuan, up 46.33% year-on-year. In the first quarter, Suning in Henan Province performed equally well, with a rapid increase in sales over the same period last year.
In the face of Suning's advantages in the home appliance industry, major brands such as Midea, Gree, Skyworth, Hisense, Haier, etc., collectively embraced the major brands, affirming Suning’s advantages in channels, service advantages, etc. It is the strategic cooperation advantage between Suning and the brand. It is also its strong supply chain strength.
Fan Zhijun, vice president of Suning Tesco, said that relying on the trust and support of brand owners, Suning was able to obtain good sales performance in all channels. Suning is a trusted partner, and our strong online and offline resources will provide strong brand Strong support. In the future, we hope that brand owners can provide sufficient personnel, products and non-profit resources to work together with Suning to promote good products and services to consumers.
Min Xiaolu, the retail manager of the refrigerator division of Midea Group, stated that in the first quarter, Midea had achieved a good sales growth in Henan Suning, which showed a good momentum of development for door opening and door-to-door refrigerators. Next, Midea will work together with Suning to create key items. , Suning products and sources of support to meet the needs of different consumers purchase.
Leverage the advantages of retail cloud to take over the county town market
With the rapid development of Suning's large-scale development strategy, the retail cloud project has become an important retail business in the 3rd and 4th level market. At this communication meeting, brand owners have expressed that they will fully support the Suning retail cloud project and seize three together with Suning. Fourth grade rural market.
Suning Retail Cloud was launched in July 2017. As of May 1, there will be 390 stores in operation, covering 215 counties in 23 provinces and municipalities directly across the country. Entering Henan in January, it will take only three months. , The retail cloud opened 31 stores in Henan, and its development momentum was rapid. On April 28th, 8 retail cloud boutiques were opened at the same time, which showed the trend of Liaoyuan.
The retail cloud focuses on the 4-6 level market sinking channels. The location of the retail cloud store follows the principle of 'one town and one store, one business circle and one shop' principle. It reaches the consumers with precision, and the goal is to establish short-chain, platform-based High-efficiency offline terminal network. With the advancing of the retail cloud project, more requirements have been put forward for brands, personnel, prototypes, and supply of goods.
Duan Zonghao, deputy general manager of Qingdao Hisense Co., Ltd., said that Hisense fully supports Suning's retail cloud model. It provides product training, sample prototypes, and source support. The dedicated person will be responsible for many aspects and will focus on deepening the township market with Suning.
Help 51 to fully open the entire category of Carnival
Currently, Suning is using its own two-line channel advantage to share 600 million member big data with brand owners, and through C2B reverse-customization, to promote accurate research and production of on-demand products by brand owners. At the same time, Suning will also own billions of dollars. Sports copyright, high-quality sports resources, content resources, etc. are integrated into the industrial chain. Co-branded companies promote good products and services to consumers, and they maintain their position as the first channel of home appliance sales.
With the opening of the 51 year, from now on to May 2nd, Henan Suning launched the May 1st Carnival of all categories. All brands helped to bring multiple benefits to consumers. To Suning shopping, participate in thousands of reductions. Activities, join Suning SUPER VIP members, shopping and enjoy 2% rebate. Use Suning Financial APP to pay the highest pay down by 4,999 yuan. Live electrical super 0 yuan at the scene to buy, how much to buy back, up to 399 yuan coupons. In addition, there are 46 service commitments, from pre-sales to after-sales, price-to-service, delivery-to-installation and other aspects, 360-degree no-ends guarantees the user experience.