According to a recent report, in the first quarter of 2018, Xiaomi’s mobile phone market share in India had reached 31.1%, becoming the largest mobile phone manufacturer in the region, while Samsung ranked second with 23%. However, in the high-end market, Samsung still leads.
According to Counterpoint's report, in the first quarter of this year, Samsung accounted for 50% of the high-end mobile phone market in India, an increase of 16% over the same period last year. This is mainly due to the promotion of the Galaxy S9, S9Plus and A8 Plus, since Samsung Operators introduced a large number of preferential purchase policies, and ultimately the S9 and S9 Plus share in India reached 12% and 17% respectively.
Ranked second is the plus one, plus one 5T with 25% of the market share has become India's most popular high-end models, its high-end machine sales increased by 192% in India. And Apple's iPhone 8 and iPhone X due to poor sales , Its shipments in India fell by 50% year-on-year. However, positively, iPhone sales accounted for a quarter of online sales.
Overall, subject to purchasing power, the vast majority of Indian consumers are still inclined to buy cheap models. High-end machines account for only 4% of the Indian mobile phone market, which is why millet can appeal to the Indian mobile phone market.
