In recent years, domestic mobile phones have won the favor of users, and their market share has gradually increased. Photo by Wang Yunna
Miss Wu Wu, a Beijing media person who spent six years on Apple’s mobile phone, said that he originally was an iron applet, but because of the need for work, she wanted to exchange a dual-card dual-standby smart phone, but Apple has not launched related products. In the end, she chose the domestic brand Huawei. After using it, she was pleasantly surprised to find that Huawei's experience is very good and far better than expected. Miss Wu's experience is not an example. According to data released by big data analysis agency AiMei Consulting last month, 2017 China Huawei has the highest sales volume of smart phones in China with a sales volume of 20.9%, followed by OPPO and Vivo. Xiaomi's mobile phones accounted for more than 12.9% of Apple’s mobile phone sales, ranking the company’s smartphone sales in China. 4. Domestic mobile phones have become the new darling of people.
Ocean Phone Dissipation
In November last year, Xiaomi founder and chairman Lei Jun once said, 'The Chinese mobile phone market has basically matured in the past two years. The main brands are our four (Huawei, Xiaomi, OPPO, Vivo) plus Apple. 'Lei Jun's words reflect the domestic mobile phone. The status quo of the market, domestic mobile phone is indeed more and more people's favorite in recent years.
Ms. Wu told reporters: 'After using Huawei, I discovered that the technology of domestic mobile phones has been significantly improved. There are no significant differences between foreign brands and even some aspects. And I have found that many people around are replacing domestic mobile phones. The brand's halo slowly dissipated. ' The data also confirms this. According to media reports, Samsung’s share of the Chinese smartphone market has fallen from 20% five years ago to 0.8% in the fourth quarter of 2017. It was described as 'Avalanche-style rout'.
Domestic mobile phones not only regain control of the domestic market, but they are also recognized by the international market. 'The sales of domestic mobile phones have been bullish all the way in recent years and cannot be separated from the contributions of India, the Middle East, Africa, and Asian and European markets. ' China Institute of Information and Communications Lu Hao, director of the Institute of Chemical Engineering, said that in these high-growth markets, Chinese brand mobile phones are favored by young consumers because of their high cost-effectiveness and high reliability. According to data released by Counterpoint, the Chinese brand became 2018 In the first quarter of the Indian smart phone market, Xiaomi led the market with a 31.1% market share. Vivo and OPPO ranked third and fourth respectively.
Unique brand selling point
From the early 'Zhuo Qiao Lian' (ZTE, Huawei, Cool, Lenovo), to today's 'Huami OV' (Huawei, Xiaomi, OPPO, vivo), China has the greatest potential, the fastest change, and the most fierce competition. In the smart phone market, domestic mobile phone manufacturers alternately lead the industry, spurring the rise of the smart phone industry. ' An Hui, director of the Electronic Information Research Institute of CCIDA said that at present, Huawei gradually becomes the leader. Xiaomi soon rises, OPPO, vivo and other rising stars Quickly catch up.
After a long period of market competition and strategic changes, major domestic brands have established their own unique development situations, including outstanding R&D and innovation capabilities, such as Huawei's breakthrough in high-end chips and high-end models of the P series and Mate series; The unique advantages established by offline online market channels, such as OPPO, Vivo's main three and four-line markets, and young groups and urban fashion groups, have created a benign and interactive competitive landscape.
It is worth mentioning that, in the past, the high-end market of smartphones dominated by foreign brands, Chinese brands are also constantly challenged. In February 2018, the share of Huawei mobile phones in the high-end market in China rose to 12.6%, while that of Apple last year. 84.3% dropped to 78.4% this year. OPPO, vivo with fast charging, camera and video and other functions as a breakthrough, Mito with luxury self-timer artifacts, also occupy a place in the high-end market.
Innovation enhances competitiveness
'Lack of core and less screen' was once the weakness of the domestic mobile phone industry for many years. Now, with the national policy support, the company's continued investment in research and development, this awkward situation has been initially resolved. After more than 10 years of research and development, Huawei's wholly-owned subsidiary Hass Semiconductor has mastered world-class IC design and verification technology, successfully developed more than 100 chips with independent intellectual property rights, and applied for more than 500 patents. At present, Hass chips can compete with Qualcomm chips in performance. Kirin 960 chip was also rated as '2016 Best Android Phone Processor' by the authoritative technology media in the United States.
In terms of mobile phone screens, domestic brands have also made considerable progress. 'Our 'full screen' has already been mass-produced and has been honored by Huawei, Nubia and other domestic mobile phone brands, breaking the monopoly of multinational companies. The flexible, folding 'folding screen' R&D technology also ranks among the top in the world. 'Yan Ruoyuan, Executive Vice President of Visconnano, a domestic panel manufacturer, said.
The approaching of the 5G era has brought new opportunities to the development of domestic mobile phones. Recently, the relevant person in charge of the Ministry of Industry and Information Technology said at the first Digital China Construction Summit that 5G is currently in the international standard development stage and it is expected to launch the first 5G mobile phone in the second half of next year. 2020 ushered in large-scale commercialization. The majority of domestic upstream technology companies are actively involved in the 5G network layout. The major mobile phone brands are stepping up their efforts in the development of terminal equipment such as 5G mobile phones, and look forward to seizing opportunities in the 5G era to gain more market share.