On April 23, Haier Air-conditioner and Suning Tesco released the first self-cleaning air-purification air conditioner with dual temperature and humidity control to achieve healthy air-conditioning. On April 27, Haier Net Platinum self-cleaning air-conditioning was listed on the first day, with 65% The market share ranks first in Suning channel's price range over 10,000 yuan, becoming the first model of Suning platform. From the 'thinking of the air conditioner' hardware thinking to the 'build air' user thinking transformation, Haier has consolidated the Internet of Things with a healthy air solution. Times air conditioning first brand status. Industry insiders predict that the healthy and antibacterial design of temperature and humidity dual control will allow net platinum self-cleaning air conditioner to become the best-selling model of May Day Golden Week.
In the context of consumer upgrades, the user's definition of good air conditioning has shifted from 'quiet, energy-efficient, and temperature-controlled' to 'health, comfort, and intelligence'. Haier Air Conditioning and the Chinese Academy of Sciences jointly released the White Paper on Indoor Bacteria and Fungus Survival. Management must consider both the air conditioning itself and the indoor environment. As a result of the development of bacterial mold, the air pollution severe pollution rate of more than 90% has been used for two to three years. The most comfortable environment for the human body is humidity 40%-55%, temperature 24°C- 27°C, this is also the best antibacterial environment.
Haier Air-Condition applied this research in the 'air-making' practice, and launched a self-cleaning air-purifying air-conditioning unit with Suning's Net-Wuxi Dual Control to achieve healthy and bacteriostasis. By monitoring humidity in real time, the humidity is maintained at 40% - Between 55%, the temperature is controlled at 24°C-27°C, creating the best antibacterial temperature and humidity environment. It is also the most comfortable environment for the human body. After the experience of both the Chinese Academy of Sciences and the China Institute of Electrical Appliances, Haier temperature and humidity control Clean air conditioners have the features of 'blow clean air', 'healthy bacteriostasis' and other functional features, which can combine the double effect of indoor air bacteriostasis and air conditioning itself clean.
The self-cleaning air-conditioner with dual temperature and humidity control is one of the solutions for Haier's 'air-making' output. Prior to this, with the product concept of 'cleanse yourself and clean people', Haier air-conditioning has exported a self-cleaning air-conditioner that will take a shower and can 'eat light'. 'Air-cleaning air conditioning, mobile air conditioning in the field of travel and other sets of smart air solutions. Haier air-conditioning will also be the Internet of Things era' to create air' concept to the world, in early April with the University of Geneva, Switzerland Established the first overseas healthy air research laboratory in collaboration with the Environmental Science Laboratory to promote healthy air worldwide.
According to market data, Haier Air Conditioner has been able to lead the industry with 'build air'. According to Haier's 2017 annual report and the 1st quarter of 2018, Haier air-conditioner has a high-end, healthy transition, and the average retail price was 4,486 yuan in the first quarter, up 9.70% year-on-year. , The average price has leapt to the top of domestic brands. According to statistics from China Yikang, at the price of over RMB 15,000, the air-conditioning of high-end brand Casa Di is the largest in the industry, and Haier's air-conditioner growth rate is 33.2% in the first quarter of 2018. one.
Since the exploration of the 'one-man-one-in-one' model, Haier has been committed to satisfying users' needs with a healthy air and creating lifetime value. At present, Haier Air-conditioner has fully launched 'Health Day', through 'baitai washing', dirty air-conditioning free cleaning and complete wisdom Air Solution upgrades user experience. At the same time, Haier Air-Cond will also deliver the concept of 'air-making' rather than 'air-conditioning' to the world in the Internet of Things era. Euromonitor International latest data shows that Haier has achieved global connected air-conditioning (including intelligence for two consecutive years). Air conditioning) sales first.