With the advent of the home improvement season, smoke stoves, the main force for kitchen appliances, began to show a significant recovery rebound. Compared with March 2017, the performance of the smoke stove retail market was not as good as that of the same period of last year, even if the price of the products was widespread. In an uptrend, it also failed to bring in sales growth.

Hoods: In March, the retail sales of hoods reached 232,778 units, an increase of 190.77% from the previous month and a decrease of 10.31% from the same period last year. In terms of retail sales, the retail sales amounted to 804.557 million yuan, an increase of 273.82% from the previous month and a decrease of 4.88 from the same period of last year. %.

In terms of brand share changes, Boss, Fanta, Vantage, Siemens and other brands have seen significant growth. Among them, the boss’s retail sales and retail sales accounted for 7.15% and 6.61%, respectively, on a month-on-month basis. Fangtai also had 7.35% and 6.84% of the total. Growth. Brands including Midea, Haier, Wanhe, and Wanjiale suffered a certain degree of decline this month.

Compared with the same period of last year, it was the bosses who maintained the increase in both retail sales and retail sales. Vantage, Haier, and the United States, there were two declines in both retail sales and retail sales. The proportion of retail sales fell by 1.24% and 1.02%, respectively.

From the cumulative statistics for the first three months of this year, the bosses in the leading camp, Fang Tai and Vantage, have maintained a certain degree of growth, and the decline in the United States is the United States, and the proportion of the United States’s two factors has fallen by 1.17% and 0.91% respectively. It is worth mentioning that Haier still maintains a strong momentum of development. In the first quarter, Haier's retail share increased by 0.91% and 0.87%, respectively.

At the product level, European-style machines performed well in the middle of this month. The two retail sales accounted for 8.91% and 5.13%, respectively, compared to the previous quarter, while the near-inhaler and Chinese-style machines declined at different rates. However, in terms of overall development, The momentum of the suction machine is even more rapid. Compared with the same period of last year, the proportion of retail sales of near-intake machines increased by 1.64% and 2.17%, respectively. In the first three months of this year, they increased by 1.60% and 2.10% respectively. By March, occupying nearly 44.54% of the retail volume of the near-inhaler, the market share was almost the same as the European-style machine that occupies 46.80%.

The volume of products with a ventilation capacity of ≥17.0m3/min continued to sell well. Compared with February, the proportion of these products increased by 10.32% and 5.33% respectively. Compared with the same period of last year, they increased by 5.37% respectively. And 4.54%. In the cumulative statistics for the first three months, the retail sales and retail sales of this type of products have already reached 49.54% and 58.17%, respectively, plus the exhaust volume is ≥15.0-16.9m3/min. The product, the entire ≥15.0m3/min product accounted for 83.91% of the retail volume of the hood market and 92.54% of retail sales.

In the middle of the month, the average prices of domestic and foreign brands’ products reached 3481 yuan and 3215 yuan, a month-on-month increase of 28.83% and 25.19% from the previous month, and an increase of 6.39% and 2.88% respectively from the same period of last year. During the first three months, the average price of the products of the two camps was 3,230 yuan and 3,020 yuan, respectively, and the year-on-year increase was also 6.67% and 6.71%. Among them, Haier, Fadiou, Vantage and other brands showed more significant gains.

Gas stove: 3In the month, sales of gas stoves reached 243,156 units, a month-on-year increase of 93.90%, and a year-on-year decrease of 7.99%. In terms of retail sales, retail sales amounted to RMB 40,902,000, a chain growth of 148.76%, a year-on-year decrease of 1.70%.

In this month's change in brand share, the bosses, Fang Tai, Vantage and Siemens saw more growth. Among them, the boss and Fangtai led the growth. The two retail sales accounted for 9.13% and 9.17% respectively. The party's growth was 8.65% and 9.24. %. Brands with decline in retail share include Midea, Wanhe, Wanjiale, etc.

Compared with the same period of last year, the performance of the bosses was relatively good. The two retail sales accounted for 0.82% and 0.80%, respectively. In addition, Haier and Shuaikang were the brands that could increase the amount, and Haier’s accounted for two proportions. The increase of 0.60% and 0.67%, Shuaikang's increase was 0.68% and 0.50%.

From the cumulative statistics for the first three months, the boss continued to expand the lead, with retail sales and retail sales accounting for 0.93% and 0.80%, respectively. Another leading brand, Fang Taize, saw an increase in retail sales. The proportion of retail sales declined, and the percentage changes of the two accounts were 0.37% and -0.82% respectively. At the same time, Haier continued to show a good development trend. The two retail accounts for 0.72% and 0.93 respectively. %growth of.

At the product level, the retail share of embedded double-focus stoves continued to expand. In the middle of this month, the retail sales ratio of this type of products increased by 9.08% and 3.45%, which was an increase of 1.06% and 0.14% compared with the same period of last year. In the first three months of cumulative statistics, the proportion of the two types of products of this type also increased by 1.47% and 0.29%.

In terms of gas stove prices, the average prices of Chinese product brands and foreign brands reached RMB1,675 and RMB1,777 respectively during the month, which was a month-on-month increase of 28.85% and 20.39%, and a year-on-year increase of 7.03% and 4.53%. During the month, the average price of the products of the two camps was 1,536 yuan and 1,675 yuan, up 8.17% and 7.58% year-on-year. In terms of brands, the biggest increase in the United States reached 21.10%, among foreign brands, Siemens. The price increase also has 8.15%.

annex: China's hood market monthly retail monitoring report 2018 March

China's gas stove market monthly retail monitoring report 2018 March