Zhao Changjiang: BYD's high quality development in the new era, new trends, and new manufacturing

April 26, 2018, co-sponsored by the China Association of Automobile Manufacturers and CCTV Financial Channel, the 2018 China Automotive Forum supported by the World Automobile Organization (OICA) was held in Beijing in the afternoon. In the afternoon, many important representatives of the domestic automotive sector revolved around 'new "The era of automotive industry development strategy and layout' for the theme of their respective views. BYD Auto Sales Co., Ltd. General Manager Zhao Changjiang from BYD's internationalization, strategic, intelligent network association elaborated BYD's program, the meeting shared wonderful speech.

Ladies and Gentlemen, It is a great honour to represent BYD Auto once again today to have the opportunity to share with BYD how BYD is in the new era, new trends, and how the high-quality development of the auto industry will be driven by new manufacturing. As a BYD, I share more topics today. Is the 'new era automobile industry development strategy and layout'.

Everyone can see that optimizing the structure of energy is imperative now. The continuous accumulation of material wealth since the reform and opening up, and the increasing development of scientific and technological innovation have brought about the continuous rise of automobiles for oil, and the air quality is worse than before, so the energy is optimized. The structure is imperative under the current background of the new era of automobiles. It goes without saying that the development of automobiles will change the consumption structure of energy, and the most important thing is the development of new energy vehicles. The development of new energy vehicles is an important issue in solving energy security and responding to environmental governance. The strategy is also a key point in the development of the global automotive industry. The development of automobiles is also a major opportunity to realize the overtaking of the Chinese auto industry and achieve high-end manufacturing upgrades. BYD is advancing on the road to new automotive development.

The automobile industry has entered a new era. Our President Xi Jinping emphasized that the development of new energy vehicles is the only way for China's automobile powers to become a powerful country. I think that overall, the automobile industry has entered a new era of national development. How can we Great research and development efforts to seriously study the market, make good use of the vitality of living policies, develop products and services that meet the needs of the times, users expect, making it a new growth point for a strong automotive industry, this is as a car man should Try hard to think and explore.

The country has the strategy of a big country and the guideline of a strong country. China has established itself as a world power. Since the reform and opening up, we have a series of national policies. From the 13th Five-Year Plan, we have once again clarified new energy vehicles, new energy, and energy conservation and environmental protection. The low-carbon industry of green energy is an important strategy of our country. It is also in a strategic position in the national industry. The future will become the pillar industry of the automobile. I think that in 2020, the scale of the automobile industry should reach more than 100,000.

As a green energy consumption structure for new energy vehicles, its development was implemented in the early stage of the general welfare system. With the advent of a new stage of development, policies have gradually turned to favor the strong, and the policy in 2018 is particularly prominent, accelerating the overall upgrade of the industry. , it can be said that the car has entered the knockout competition for industrial reform. One of the very important points here is the increase of such a threshold of financial subsidy. We see an increase in the threshold of financial subsidy, for example, the amount of subsidy and technology and quality, and the status of operations. Linking, multi-faceted data superposition allows companies with high technology levels and good product quality to receive subsidies. This policy is based on the specific technology of automotive enterprises, technology upgrades, and comprehensive smart manufacturing and green energy-saving technologies. , It should be said that the effect is very significant. Enlarging and strengthening technologically-innovative enterprises will support the development of technology-core enterprises. Here our report of the Nineteenth National Congress explicitly proposed to speed up the building of manufacturing powerhouses, accelerate the development of advanced manufacturing industries, and develop advanced technologies. Manufacturing industry is also an inherent requirement for transformation. We must do a good job in the automotive industry in the new era and strengthen The transformation of manufacturing, I think this is an internal driving force for the enterprise, and it is also the only way for China's economy to enter high-quality development.

We can't just look at China's market. We also need to look at the global landscape. China uses the most mature automotive industry support. In a number of cross-regional industrial integration areas, there are overall supporting industries. We see the world’s top five manufacturers of electric batteries. Among them, 2 of them are in China, BYD battery is one of them. In 2017, China occupied more than 60% of the global auto show's electromagnetic market share, which is in the world's leading level. In addition, in 2017, China took 1.8 million new energy by The total amount of car ownership accounts for more than 50% of the global market share. It is also the world's largest auto market. It exceeds the combined total of the three countries of the United States, Japan, and Norway and is now ranked first in the world. In 2011, it achieved the first sales of new energy vehicles in the world, and the Chinese market also achieved sales volume for four consecutive years.

We look at the development of the entire industry's marketization. BYD's development is driven by momentum to drive other fields. We see that as the earliest realization of electric bus scale in Shenzhen, this year will realize the full marketization of electric buses. , As well as the comprehensive rental area, the comprehensive movement of the network area. We also see that other parts of China, including Taiyuan, including the following cities, will also promote the development of public electrification, the effect is very alarming, the upgrading of the industry will surely Refund marketing sales.

In the first quarter of 2018, the production and sales of our new energy vehicles reached the levels of 150,000 vehicles and 143,000 vehicles, respectively, of which the growth of production and sales of pure electric vehicles increased by 124.7% over the same period of last year. The plug-in power vehicles achieved With an increase of 305.3%, sales volume is the only data for the inspection market. Pure electric vehicle sales increased by 131% year-on-year, plug-in electric vehicles increased by 246% year-on-year, and industrial upgrades reflect market sales. Not only in the industry, I Want to popularize the market and the development of our company, it also played a very important driving benefit.

Just as the CEOs of several auto group companies shared their new strategies for the auto industry, we have also gained insight into the pattern of reshaping the industry in Xinshihua. Here, BYD Electric is the mission of green dreams and green transportation. Going into this industry, electricization is an early heart of BYD. The second network is united, we see that the car is not a tool for travel, space for mobility, and it is more important for smart space. Everyone knows well here. The third is intelligence. I think this is also something that everyone is very much in agreement with. The fourth is sharing. I think everyone is also very much in agreement. So Xinshihua is rewriting the automobile industry and will also reshape the pattern of the automobile industry. In particular, intelligentization is not a single smart manufacturing, but an open intelligent eco-environment and system. This is a somewhat slightly different point that we understand. It is to create an open and intelligent ecological environment and system.

BYD last year officially proposed a new era of comprehensive start-up of automakers. We take the core advantages of internationalization, electrification, and intelligent network alliances to continuously innovate and upgrade from R&D to manufacturing, in the new automotive industry, our products, and our The field has created one benchmark after another. From the initial taxi field to the public bus in the back, we can see that BYD is the first to promote the Japanese market in the field of electric buses, the Korean market and the United Kingdom, the United States, the Americas, and Southeast Asia. For some Chinese brands in some countries, I think this is also a very important force in China's electricization and internationalization strategy. We will occupy a very dominant position.

First, the internationalization of BYD, here I would like to introduce several aspects:

(i) An international team. Since BYD entered the automotive industry, our technology leadership is very recognized by the industry. However, we have had a problem with the luxury car. In fact, as an 85th generation, we have an insight. Our consumers' mentality and value will be a very important driver for our consumer choice. As far as we are concerned, we have introduced a world-class design team, including Mr. Ede, the former German luxury brand design director, and he and China. BYD's designers have jointly created a design language. This design language has been highly recognized by the market since the 925MAx was released last year. The product concept that is more perfect with users has deeply touched the mainstream Chinese home market market. Created a new design language for BYD in the new era of car repair.

(II) The international operator system. As you all know, BYD was an integrated technology company in the past. Now we are introducing an internationally rated supplier system. At the same time we are also opening up BYD's core technologies. This includes the core of Sanpower and PM. The third-generation technology in the field will be bigger and stronger together with Chinese companies and will promote the development of the new energy automotive industry.

(III) Internationalized design and construction standards. It is clear to everyone that China's auto industry first changes the technology from the market to the market, but it is ups and downs in the process of normal walks. There is also regret in harvesting. BYD said that we have a joint branding with Mercedes-Benz called Teng Shi. Together we use international design, standards, and manufactured manufacturing brand standards to build our new era of BYD products.

(D) Endorsement of global market operations and quality. It is seen that in Australia, the demand for automobiles in the Americas is relatively severe, including Japan and South Korea. BYD is also entering such a very harsh market. In the public domain, we are in the field of electrified electrification, including the Silicon Valley in the United States, universities in Singapore, these are operated by BYD's 2C market.

Secondly, BYD is electrified. Here I would like to tell you more about our strategy of electric dual drive. The first one is to master the core technology. The second is the coverage of our dual areas of PXEV and EV. Speaking of our mastery of the core technologies in the PXEV and EV areas, in the PXEV field, we were present at the Beijing Auto Show this time. During the press conference yesterday, we released the third generation of dual-mill machines based on the sales base of 300,000 Chery cars. The third-generation electromechanical grinding technology was introduced. We call it a platform. It consists of 3+3, and three ones. The first 3 is the one we click on. The motor, the electric control realizes three-in-one, it's light Quantify, its low energy consumption, its high quality, its high degree of integration will subvert the foundation of the electric vehicle field, and I will pick one to mention in a few ones, that is, we will be ten and one vertical, plus an integrated and innovative platform, This will also be a major breakthrough in the field of electrification, on the technical platform. Everyone knows that technological innovation, technological change will lead the new era of competition, BYD will be on top of this year's products. Full play The mechanism of creating our platform. At the same time, we will focus on the most comprehensive new energy product vehicles in the product layout to meet the needs of the market and consumers.

Third, Intelligent Networking, here I would like to talk about more openly for you. The second is BYD's smart ecological system, which may not be reflected in the PPT. BYD has already set up the Intelligent Networking Institute. We can see To BYD's system, we are based on an ID cloud service, based on our service to the system car platform, based on smart and assisted driving platform, to create our intelligent networked BYD, which is both open and highly strategic networked and intelligent platform. , So in the future we will also publish the development of intelligent networking and smart driving.

This time at the Beijing Auto Show, I think that we have created a new era for the market, industry, users, media, and leaders to truly demonstrate the new era of BYD's momentum. We all opened a new generation of green yesterday, and its product performance has reached The product performance of China's strongest car also redefines the luxury technology dual flagship SUV of such a Chinese car. This is a very benchmark level, the fuel consumption per hundred kilometers is 160. Qin Pro is our first car, this one The EV's EV has reached a cruising range of 200 kilometers. At the same time, its acceleration from 0 to 100 kilometers is also very advanced. It is equipped with our brand-new design, and is equipped with the development of Intelligent Networking, an ecological wisdom system. The third car name is brand new. The concept car E-Seed, basic parameters, I report to you today, it has reached more than 600 kilometers of battery life, 0 to 100 kilometers acceleration is lower than 4 seconds, we define it as 3.9 seconds, and charging efficiency will also be very Significant improvement, including our automated network connection system, the cloud service, and intelligent network connection are all carried on this concept car. This is also our new era for building vehicles. Thinking.

The driving of the future car market I think is open, these are just under the open system, there is today's auto market prosperity and full competition. So BYD put the opening on the agenda, we are about to convene the world's first car development conference It is our mission to truly allow our global vehicle developers to participate, bring global developers together, and jointly promote the development of the automotive industry. This is the mission of our generation of automakers, so we hope to achieve A win-win situation. BYD will integrate more cars in a precise and standardized way, develop collaboratively, and achieve a win-win result in shared exploration. This includes a lot of new technologies and new understandings for cars.

The new vehicle builders will be followed by some of the guests. He is also responsible for the integration of new forces. What is more important is that BYD understands the cloud-based Internet. This is a different thinking from our past, so China has also shown that We are the most dynamic market. We will actively explore and innovate. With the timely plug-in and pure electricity, BYD has built the focus of China's most abundant new energy vehicles. I am actively exploring new trends, new trends, and new strategies. And Innovation Below, we break the industry's development bottleneck. BYD will fall down and reach the scale of our more than 300,000 vehicles. This year's target is 200,000 vehicles. This is the goal that I shared with the media and the market at the Guangzhou Auto Show last year. We must have a target of more than 180,000 points for the car. The company behind it brings a lot of policy dividends. We will invest heavily in BYD's R&D system. So in the context of the new era, we have developed in the large environmental industry. In the environment, BYD will be global in scope, embrace the industry, and develop together. Thank you.

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