April 26, 2018, co-sponsored by China Association of Automobile Manufacturers and CCTV Financial Channel, the 2018 China Automotive Forum supported by the World Automobile Organization (OICA) was held in Beijing in the afternoon. In the afternoon, a number of important representatives of the domestic automotive sector revolved around 'New "The era automobile industry development strategy and layout' published its own opinion on the topic. Yuan Mingxue, vice president of Chang'an Automobile, described the good vision and blueprint of Chang'an Automobile at the forum and gave a wonderful speech on the theme of 'new age, new thinking, and new blueprint'. .
Good afternoon, everyone. According to the requirements of the conference, I will give an introduction to the situation in Chang’an. The topic is 'new age, new thinking, new blueprint'. It mainly focuses on the industrial layout. It is divided into three aspects.
First, the new situation in the automobile industry is probably summed up in four aspects: new consumer trends; new industry distribution; new business models; and new industry patterns.
(A) New consumer trends, The new generation of consumers has stronger purchasing power. For smarter, more demanding digital features, stronger willingness to pay. We can see smart driving, we also made a comparison to the United States and In Germany, for example, if you need to drive it, you need it, you don't need it, you like it, you need it, you need it, and you think it's three-fold. Chinese consumers are not interested in autopilot. 2% are very interested, 49% are very interested. Interested in 30%, 16% are willing to pay for this. At the same time we can see from the figures that Chinese consumers are smart drivers. If we are willing to pay for it, we have $6,400 willing to pay, Germany and the United States. It is 2900 US dollars and 3900 US dollars, so Chinese consumers are a special consumer group.
(b) The new product form, product technology continues to progress, we can see now water cars, transparent cars, can fly the car online everywhere, the new form has changed, a lot of concept cars come out when the product form Great changes.
(3) We took examples of behaviors. We used to say taxis. Looking at the forecasts in 2016 and 2020, taxis will not change greatly in terms of quantity or transaction amount in the coming years. Like fast network, smooth ride, online appointments will change greatly in terms of quantity and other aspects.
(D) President Xi mentioned the new pattern of industry, the door to China's opening will not be closed, wisdom will be greater and greater, this will lay a good foundation for future changes in the industrial structure.
Second, the new thinking of Chinese brands.
(a) Diversification of products, judging from the perspective of new energy vehicles, including travel, from the point of view of car changes, the car will change. In the past two days we were at the auto show, I saw many brands of booths, Including them, they have a lot of concept cars. I think this trend is very obvious. Product diversification will definitely occur in the future.
(b) Manufacturing hollowness, I think this is a bit alarmist, but we can under the trend of tariff reduction and manufacturing costs continue to rise, multinational car companies will have new development.
(III) Industry diversification. Now that competition subjects we believe that the main players in competition will be diversified in the current environment and situation. With the changes in our policies, with the advent of new technologies, foreign-owned brands will not have wholly-owned enterprises. Will foreign brands and our domestic high-tech companies be united? For example, will BMW and Beidou be united? Will Mercedes-Benz and Tencent be united? If they are combined, they will make brands for us, for our traditional manufacturing industry. What are the implications? We are all thinking about these issues. China now thinks that we are taking the Internet more high-end, high-end manufacturing, and some technologies that are ahead of the rest. In this regard, China has certain advantages. If these advantageous companies are combined with big international brands, now we must be thinking about what we will do when we are doing cars.
Based on these considerations, Changan Automobile has made a lot of efforts. In the past two years, we have been tangled, painful, and we have been embarrassing. These changes are too many. In the past two years we have thought a lot and we have developed new blueprints. The following is a Some thoughts of Changan in recent years include our initiative to make a report for all friends. After thinking, we formed a strategy for innovation and entrepreneurship. This became the third strategy of Chang’an. We announced this week, why is it called In the three ventures, Chang'an was not originally a car. The first venture was the leader in micro-cars in the 1980s. The second venture was started in 2006, with a total of 10 million in production and sales, and it was also the first one. After entering the business world, we feel that there are many areas that need to be changed. We have recently established a third venture. This is the strategy for innovation and entrepreneurship. The main content is one core and four transformations. , One core, specific goals don't say, let's talk about a core and four major transformations. What is a core, we will V. Efficiency builds the core competitiveness of G&A Automobile. We analyzed our own technical strength, talent structure, etc. Our strengths and weaknesses have been analyzed. We feel that efficiency can solve our current problems, so Changan raises Efficiency is built as a core competency. This is a very critical strategy for us. In addition, we must carry out four major transformations. The four transformations will begin with the transformation of users from the users to the operational customers. We call the management of customers. Originally we are serving customers and serving users. Now, the second transformation is our transition from operating products to operating brands. Recently we have also released our brand plan. If interested friends can be seen on the auto show. Changan has an Auchan car, we have released a new one. Brand. Third, we must transform from traditional products to intelligent + new energy products. Fourthly, we call products and services from the business model. We must transform our business products into service products and travel solutions. This is Chang’an. A major content of the third venture.
At the same time, in order to support the third transition, we have formulated two major plans. The first is the Shangri-La Plan. The Shangri-La Plan was released on October 19 last year. We think the most important goal is to complete three major new energy and special platforms by 2020. To build, secondly, in 2025, we must comprehensively upgrade the fuel vehicles in the traditional sense, stop selling fuel vehicles in the traditional sense, and realize four strategic actions. We must invest 100 billion, 100 billion actions, and tens of thousands of people at the same time. The R&D program, together with the domestic Internet, and some intelligence, we have made a partnership program. There is also an experience program. In addition to the Shangri-La project, we will also introduce a new strategy called Beidou Tianshu. Pivot is an intelligent strategy that is expected to be released in the second half of the year. In the field of intelligence, Changan Automobile has achieved remarkable results, including driverless driving, including U.S. MTC, including APA 4.0, an automatic parking technology, and now we have Realize the remote, let it find its own parking space, let it go in, and let it come out remotely, to a place, now this technology has been implemented, After completion of the test, this is an intelligent strategy. The Beidou Tianshu will soon be released and worthy of everyone's expectation. Finally, a new era for the full opening of the Chinese automobile industry has arrived. The future is full of opportunities and challenges. Entrepreneurship officially set sail, look forward to the future Changan Automobile will work together with everyone with an open mind to jointly move towards a new tomorrow in the automotive industry. Changan people will contribute their strength to our dreams. Changan line the world, contribute beautifully, thank you.