According to the “China Water Purifier Market Prospects and Investment Opportunities Report for 2018-2023” published by the China Industrial and Commercial Research Institute, China’s water purifier market reached RMB 27.1 billion in 2017, a year-on-year increase of 33. 2%. The scale of water appliances sales may exceed 33 billion yuan. This number is not surprising. In fact, more and more families have already installed water purifiers, or are choosing to do the ─ ─ after all, looking at them Nothing is more important than the water quality of the entrance.
But the question is, is there a standard in the water purifier market and how many people know how to buy a water purifier?
Mandatory national standards delineate the red line of water control
On November 2 last year, the General Administration of Quality Supervision, Inspection and Quarantine, and the National Standards Committee issued the GB34914-2017 National Standard for Water Restriction and Water Efficiency of Reverse Osmosis Water Purifiers. This standard implements the most stringent water resources management system. A red line that strictly controls the efficiency of water use will be implemented starting in November 2018.
With the improvement of people’s living standards, people are paying more and more attention to the quality of drinking water. The demand for and consumption of water purifiers are also growing. Among them, reverse osmosis water purifiers have high water quality, and the current market share has been Up to 60%, nearly 4,000 production companies, with annual sales of more than 10 million units. This type of product uses reverse osmosis membrane as the main purification element, through multi-stage filtration, to achieve the purpose of purification, while generating part of the concentrated wastewater.
On the one hand, the new national standard stipulates the detection and calculation methods of water efficiency. On the other hand, the water efficiency is divided into 5 levels. From level 1 to level 5, they are 60%, 55%, 50%, 45% and 35% respectively. Level 5 It is the red line of the net water production rate, ie, the water efficiency limit value. By setting the limit value of water efficiency, at least 30% of the high water-consuming products will be eliminated, and the initial estimated annual water saving will exceed 100 million cubic meters. According to the survey, At present, the average efficiency of water purifiers sold in the domestic market is less than 20%. It is expected that the average price of water purifiers will double to reach more than 40% after the implementation of the standard.
At the same time, the standard also set up advanced water-saving values to lead the industry in improving water efficiency. The reverse osmosis water purifier water efficiency standard at level 2 means that the water-saving evaluation is 55%. As an advanced indicator to lead high-efficiency water-saving products, enterprises will be encouraged to improve Technology, to achieve higher water efficiency by improving the overall quality of the product.
How to buy a water purifier expert for your support
First, choose according to the specific conditions of the water quality in your area. For example, the water quality in the North is relatively hard, but the relative pollution is not serious. The water quality of residents' homes is still acceptable. According to the core technology, the water purifier can be divided into ultrafiltration. , Nanofiltration, reverse osmosis, etc. Ultrafiltration is the use of ultrafiltration technology for the purification of water treatment equipment. Nanofiltration water purifier is using nanofiltration membrane pressure differential as the driving force, the filtration method for the net of nanofiltration membrane filtration Water purifiers. Reverse osmosis is the use of a pressure higher than the osmotic pressure as a driving force. The selective membrane can only penetrate through the water but not through the solute. It selects permeability from the water and separates the water molecules from the solute. Process. Reverse osmosis water purifier can not only remove impurities, rust, colloids, bacteria, viruses, but also can remove radioactive particles, organic matter, fluorescent substances, and pesticides that are harmful to human body, and remove unpleasant water alkali and heavy metals. In general, reverse osmosis water purifiers have better purification effects and prices are relatively expensive. However, for water quality in the North, water purifiers such as ultrafiltration, nanofiltration and other technologies can also meet daily needs. It is not always necessary to choose the best purification capacity. anti- Through the water purifier.
Secondly, consider the flux of the water purifier. The so-called flux, that is, the flow rate, the amount of water filtered by the water purifier within a certain period of time. The effect of the large-flux product on the water supply is similar to that of the tap, giving better use to consumers. Experience. At present, large-volume products are already one of the important development trends in the water purifier market. However, due to the moderate technical threshold of large-volume products and the increasing scale of products, returning to prices is not necessarily higher.
Third, after the introduction of the new national standard, water efficiency will become one of the most important concerns for consumers when purchasing. Experts suggest that from the perspective of water conservation, of course, products with higher water efficiency levels are more worth buying, but On the one hand, the higher the level of water efficiency, the more expensive the product is, so it is also necessary to integrate its own budget. In addition, it is unreasonable to blindly focus on the level of water efficiency. This is because the efficiency of purification is not only related to the technological capabilities of the product. It is also closely related to water quality. The more serious the water pollution is, the more waste water is filtered. Currently, the ratio of pure water to waste water in the market is one to one, and more and more brands are heading for three to one. Even four to one standards move forward.
Fourth, we must pay attention to the life of the filter cartridge when purchasing a water purifier. Some people have expressed that after the new national standard is landed, some companies with weak technical capabilities may sacrifice the life of the filter element in order to pursue high water efficiency products. For example, the product itself. The filter element should be changed every three years. However, due to the pressure of high water efficiency, the service life of the filter element is greatly reduced, and it needs to be replaced in a year. This is not worth the loss for the consumers. After all, a filter element is at least several hundred dollars, and thousands are present. yuan.
The overall price of water purifier will increase by 12%
It is well known in the industry that the technical threshold of water purifiers is actually not high. Although the national standard raises the standard of water efficiency, it is difficult for many large-scale enterprises to implement technical standards. Therefore, it is not unattainable. More people think that the new national standard has a very obvious normative role for the industry, and at the same time it will play a leading role in the high-end products of the entire industry.
One of the issues that consumers are most concerned about is the price. Then, after the implementation of the new national standard, will the price of water purifiers go up? Experts frankly stated that the price increase of the entire market is unavoidable. However, the flag indicates that the so-called price increase It is not a simple price increase for the old product, but a new product for all brands will have more expensive pricing. 'On the one hand, in the past two years, various raw materials and even artificial prices have risen, which have a significant impact on the pricing of end products; On the other hand, the new national standard will also drive the sales of high-end products, which will increase its market share. Even brands such as Xiaomi, which are cost-effective, will be forced to develop in the direction of high-end.
Under the above-mentioned influence, after the implementation of the new national standard, the average price of the entire market will increase by 1 to 20%. It will take a while for the national standard of the water purifier to fully regulate the market. Within a year after the implementation of the national standard, the industry will be large. The scale shuffling will be affected in the next two or three years. Once the new national standard is implemented, the formal channels will be shuffled relatively quickly. However, some informal enterprises such as the rural market will continue to operate in the short term. Therefore, the problem of ambiguity will not change immediately, but in the long run, products of small channel brands will be cleared away on a large scale.