Under the escalation of the consumption structure of the new middle class, the new favorite clothes dryer in the household appliance market has developed rapidly in recent years. The dryer industry faces ever-changing consumer demand, various brands actively consider the transformation and upgrading, some industry-leading dryer brands Has begun to start the industry layout. In the new technology and the influx of brand blessing, the entire industry is booming, both challenging and full of opportunities.
On April 26, 2018, National Grid, the authoritative media for the home appliance industry, released "White Paper on China Dryer" (hereinafter referred to as 'White Paper'). The 'White Paper' detailedly analyzed the development status and product conditions of the Chinese dryer market. It provides momentum and direction for the upgrade and development of the product structure of many dryer manufacturers, and also provides a comprehensive guide for consumers in the consumption of dryers.
The picture shows the white paper release site
The 'White Paper' takes the current mainstream dry clothing brands in the market as examples and presents new products. It also shows consumers a clear structure of clothes dryers, and combines a large number of outstanding brands with representative products to show consumers dry clothes. The machine's convenience for life is currently a more comprehensive study of the dryer industry's consumption.
The 'white paper' pointed out that the current dryers are in the first year of consumption. According to data from Ove Cloud Network, the retail sales of the dryers market in 2016 reached 472 million yuan, an increase of 134% year-on-year; the retail sales of the dryers market in 2017 reached 11.35 billion yuan, a year-on-year increase of 140%; in the first quarter of 2018, sales of the clothes dryer market reached 327 million yuan, of which total online retail sales reached 80 million yuan, and offline retail sales reached 247 million yuan, retail sales in the e-commerce market It accounted for 32.3% of the overall market. From the point of view of major promotion points of Jingdong Mall platform, the sales volume of clothes dryers is considerable. Also, according to the forecast of Orville Cloud Network, the growth rate of retail sales of dryers will remain at 30% during 2018-2020. Above, the retail volume in 2020 will reach 257,000 units.
At present, dryer products include exhaust dryers, condensing dryers, and heat pump dryers. Among them, heat pump dryers account for 68.8% of the current total retail sales of dryers, and condensing accounts for the overall 14.7% of sales, exhaust (straight line) accounted for 16.1% of total sales, heat pump dryer is the main product of the dryer market.
The picture shows the site of the Little Swan Drying Dryer Conference
Among them, the performance of the heat pump-type dryers is outstanding, such as Little Swan, Siemens and other home appliance companies. On April 27, 2018, Little Swan launched the first 'steam-free-ironing' clothes dryer, pioneering the 'steam-free ironing' technology. The steam generator is used to rapidly heat and evaporate the water. The heated water vapor is matched with the rotation of the drum and the clothes are steam-ironed during the drying process. Moreover, the clothes dryer supports a large capacity of 10 kg and quick-drying for 20 minutes. This is the first time in the industry.
The picture shows the site of the Little Swan Drying Dryer Conference
In addition, the 'White Paper' also mentioned that in response to the current status of smart flying into the homes of ordinary people, Siemens Home Appliances launched the new iQ500 series of dryers in July 2017, aiming to promote the process of entering the 'wisdom life' of dryers. The iQ500 series dryers are equipped with the Home Connect Home Connect System, which adds smart technology to everyday clothing care and redefines the 'home care concept'.
The White Paper also mentions that the driving force for the steady growth of the current sales of clothes dryers mainly comes from two aspects: the climatic factors and the rise of the middle class.
With the formation of the consumption concept of health and quality in the middle class, the degree of attention of dryers is also rising. Clothes dryers dry clothes, save time, save energy and sterilize dust, and current consumers pursue quality life and healthy life. The concept fits together, so the dryers are sought after by the new middle class. In addition, due to weather restrictions, the traditional clothes model can no longer meet the current escalating consumer demand, dryers can enable consumers to get rid of the weather restrictions, Enjoy a healthier 'drying mode'.
In addition, the 'White Paper' also points out the main consumer groups and their consumption characteristics of current dryers. These include consumer groups pursuing quality of life, consumer groups affected by the environment, consumer groups affected by actual demand, and potential Consumer groups.
In the dryer's consumption guide section, the 'white paper' is based on the three major categories of dryers and provides consumers with comprehensive buying guidelines, including scheduled dryers, condensing dryers, and heat pump dryers. Machines represent the company's main technical features and representative products. Consumers can comprehensively understand the product features and information of current mainstream brands according to the White Paper.
It is worth mentioning that the “white paper” with guiding nature further analyzes consumers how to buy a clothes dryer that suits them. Consumers can choose according to their budget and spending power, consumer demand, household population, etc. The most suitable dryer for your home.