On April 27th, in the CCTV National Branding Program brand action series, CCTV focused on the air conditioner first brand Haier air conditioner of the Internet of Things era and displayed original scientific and technological achievements such as Haier self-cleaning and 'Tengguang' air conditioning. The program mentioned that the world According to authoritative market research agency Euromonitor International, in 2017, with a market share of 30.5%, Haier once again ranked first in the global sales of smart air conditioners, and was evaluated by the Financial Times as the first brand of air conditioners in the Internet of Things era. It is reported that The program will be broadcast on CCTV1 and CCTV news channels for 2 consecutive days to showcase the original technological strength of Haier Air Conditioning. Zhongkang's data for the first quarter shows that Haier Air Conditioning increased 33.2% in the first quarter thanks to the 'air-making' transformation. Home industry first.
At present, with the third wave of consumer upgrades, the definition of good air conditioning has shifted from 'quiet, energy-saving, and temperature-controlled' to 'healthy, comfortable, and smart'. The person in charge of the Haier Health Air Research Center introduced, 'Air conditioning disease, air' Pollution is the biggest pain point for users. 'The White Paper on Indoor Bacteria and Fungus Survival released by Haier Air Conditioning and Chinese Academy of Sciences' results reveals that air conditioner evaporators, filters and other parts are prone to bacteria, and in extreme cases even pollute indoor air. 'The heavy pollution rate of air conditioners used for more than two or three years exceeded 90%'.
Haier air-conditioning insists on exploring in the field of healthy air. In overseas, Haier air-conditioning cooperates with the Earth and Environmental Science Laboratory of Riñez University of Switzerland and establishes the first overseas healthy air research laboratory. At the product end, Haier has launched a series of Air-conditioner Scorpio Air Conditioning, self-cleaning air-conditioner that will take a bath, and self-cleaning air-conditioner that can swallow the light, complete smart air solutions to meet the needs of users for healthy and comfortable air. Haier's first air-conditioned parking system Air conditioning' will expand healthy air to mobile travel and upgrade the user's healthy air experience.
The CCTV program mentioned that Haier's self-cleaning air conditioners have been listed on the market for less than three years and have become the star category on the market. Haier's self-cleaning air conditioners have also been exported to more than 20 countries and regions overseas. The sales volume has exceeded 10 million units, and is subject to global users. Praise. The self-cleaning air-conditioner capable of 'swallowing light' achieves a clean air blowing from the air-conditioner to the user to breathe fresh air, while 'cleaning himself' while also 'cleaning others'.
On April 23rd, Haier and Suning Tesco released the first self-cleaning product called 'temperature and humidity dual control' - net platinum self-cleaning air conditioner. This is Haier's first self-cleaning air conditioner in August 2015, August 2017 Launched a new iteration of the “empty and clean one” self-cleaning air-conditioner. It is understood that this self-cleaning air-conditioner with 'temperature and humidity control' not only has 'blast clean' but also has 'healthy anti-bacterial' and other functions. Characteristics, it can be said to be 'self clean' and 'blow clean air' healthy air conditioning.
CCTV also reported Haier Air Conditioning's scientific and technological innovation strength. Haier is the only brand in the air-conditioning industry that won the National Science and Technology Progress Award twice. Among the 24 national standards in the air-conditioning industry, Haier has led 21 programs, accounting for nearly 90%; In the field of original technology, Haier Air Conditioning has achieved product iterations twice a year, developed patented self-cleaning technology, and professional-grade purification technology, leading the industry into a new era of healthy air.
According to the data of Qingdao Haier's 2017 annual report and the 1st quarter of 2018, Haier Air-conditioner, with its high-end, healthy transition, achieved an average retail price of 4,486 yuan in the first quarter, an increase of 9.70% year-on-year, with the average price ranking first among domestic brands. , In the price segment of more than 15,000 yuan, the high-end brand Casa Di air conditioning share ranks first in the industry.
In the past 12 years, Haier has been committed to satisfying users' needs with healthy air and creating lifetime value. At present, Haier Air Conditioning has launched the 'Health Day', free cleaning through dirty air conditioners, and 'cleans oneself clean people'. Complete smart air solutions to upgrade the user experience. At the same time, Haier air-conditioners will also deliver the concept of 'air-making' rather than 'air-conditioning' to the world in the Internet of Things era. Euromonitor International latest data shows that Haier has achieved global connected air-conditioning for 2 consecutive years ( Including smart air conditioning) sales first.