In recent years, kitchen appliances, especially high-end kitchen appliances, have become increasingly sought after. Among them, steamer products are the most prominent. With its powerful features, the steamer has been favored and loved by consumers since its launch, and its demand has grown rapidly. Data shows that in 2017, the steamer market sales reached 5.838 million units, an increase of 56% year-on-year; sales reached 3.4 billion yuan, an increase of 55.7% year-on-year.
Electric steamer box derived from market demand
2018 China steamer consumer demand survey report (hereinafter referred to as the report) shows that ordinary cooking, people's attention is generally placed in healthy nutrition and delicious variety, more than 80% of people are willing to take time and mind to do a good meal The meals took care of their stomachs, but at the same time they did not want to cook for more than an hour. Their cooking time was only willing to control between half an hour and one hour.
The Chinese prefer the 'steaming' culture for a long time. Now it has a history of more than 4,000 years. Cooking techniques that are separated by water not only preserve the original colors, fragrances, and tastes of the ingredients, but also best reflect the meaning of Chinese food culture. The report also shows that for health, 80% of consumers will consider giving up frying food and choosing a healthier cooking method.
There is no doubt that cooking oneself is the healthiest and at the same time the most economical and economical. The data shows that nearly 99% of consumers want to be able to cook their own food. Only 1% of people like to eat 'ditch oil'. In what kind of living conditions, healthy and nutritious diets are favored by consumers. According to statistics, the food consumption of Chinese residents has entered the stages of 'eaten', 'eat well' and 'eat rest assured'. A new era of healthy eating. With the development of economy and the improvement of people's living standards, the demand for healthy diet has been increasing day by day. Improving the health quality of food has become the focus of current supply-side structural reforms.
Interestingly, more than 40% of female cooks want to get rid of cooking and no longer cook. The reason is that more than 40% think that cooking time occupies their own family. In time, nearly 30% of people hope to save time for cooking to read and study, to enrich themselves, and 23% want to use these time to relax. Accompanied by the accelerated pace of modern life in the city, especially in metropolises. , The busy work life has reduced the time to accompany family members and self-enrichment. In such a situation, it takes time to perform traditional cooking. Many of the things that you want to do are awkward.
At this time, if there is a smart kitchen at home, it will easily solve the above problems and greatly facilitate their cooking life. The report shows that more than 70% of people want a smart kitchen power to complete their cooking troubles. As far as we can think of kitchen appliances, microwave ovens seem to be only suitable for heating leftovers. Rice cookers are only suitable for porridge steamed rice.
Based on the above, the biggest emphasis is on cooking and cooking. At the same time, the appearance of home steamers that can replace microwave ovens for food heating will appear to be traceable. As household appliances that can really optimize cooking life and upgrade the kitchen, it is In the field of transformation, we have played our own unique and important role.
The relevant person in charge of the boss’s electrical appliances also stated that many kitchen appliances in modern homes can solve various cooking methods such as frying and frying, satisfying people’s taste needs, but people’s dietary concepts are gradually changing, from eating to eating, In addition to nutrition, the proportion of steamed vegetables is gradually increasing in people's diet. Consumers are also more likely to accept electric steamers. Besides their more nutritious and healthy cooking methods, steamed foods are also easier to digest. Young and old. Under the market call for diversified and healthy dietary needs, home steamers have gradually been accepted and accepted.
Opportunities and challenges coexist in steamer market prospects
The current electric steamer does not have such a high degree of acceptance as microwave ovens. The market penetration rate is far lower than that of range hoods, gas stoves and rice cookers, but its rapid development momentum and market activity cannot be ignored. According to data from Ove Cloud Network, the kitchen power market in China was close to 100 billion in 2017. Among them, the sales of tobacco stoves and consumer goods categories reached 66.03 million units, which represented a year-on-year increase of 2.5%. The sales amounted to 68.36 billion yuan, an increase of 9.0% year-on-year; embedded steamers Sales reached 538,000 units, an increase of 56% year-on-year, and achieved sales of 3.40 billion yuan, an increase of 55.7% year-on-year. According to forecasts, in 2018, steamer sales will continue to grow by more than 50%.
Jiang Feng, chairman of the China Household Electrical Appliances Association, said that in recent years, the market for kitchen appliances has grown rapidly, especially with the development of steamers. The brands have increased investment and increased production, while the quality and variety of steamers have also been improved. The kitchen appliance products represented by the stoves and the micro-steaming are expected to become the 'new six majors' in the Chinese kitchen. Although she also pointed out that the current steamer market still has low household retention and low product awareness, There are no issues and challenges such as industry synergy, but the domestic steam box market is still optimistic about the development momentum.
According to the results of the 2018 China Steamer Consumer Demand Survey, although consumers expect cooking life to become more efficient and convenient in daily life, the diet can be more healthy and nutritious, but most people will not seek solutions, but will continue to be the status quo. Therefore, the popularity and education of the steamer market is a very necessary thing.
As far as the current market is concerned, the steamer industry is still in the 'primary stage' of consumer diffusion, and it needs to resonate in the industry to achieve universal awareness of steamer products. Innovation is the key to opening up the steamer market. In the future, while digging deeper and effectively solving the pain points of users, it is also of utmost importance for consumers to experience and experience the charm of the steamer.
At present, most mainstream companies have realized this, and began to vigorously layout and promote steamer products. The United States began to push the operation of intelligence; Vantage main push pressure steam; Shuaikang main push smart inverter heating technology; Haier focus on steaming combined, two-pronged; Fangtai uses dual heating tubes to realize the industry's highest temperature of 110°C, high temperature, and sufficient steam. Boss's main appliances prevent water condensation and intelligent cooking systems. We prefer to believe that in such an industry environment, we are on the path of innovation and advocate healthy and convenient. The steamer market of quality life style will have a big growth space and a good development prospect.