Affected by the weather and the impending need of real estate, the entire air-conditioning industry has achieved a bumper harvest. However, the 2018 cold year has been forecasted by many parties not to continue the 2017 boom.
According to data from Ove Cloud Network, air-conditioning retail sales totaled 12.6 billion yuan in January and 1818, a year-on-year decrease of 4.0%. The retail volume of 3.2 million units was down 11.7% year-on-year. It also expects that the air-conditioning industry is expected to retail for the entire year in 2018. The volume was 53.13 million units, a year-on-year decrease of 5.4%, and retail sales were 186 billion yuan, a year-on-year decrease of 3.7%.
For comparison, industry online statistics showed that in 2017, the total output of the air-conditioning industry was 148 million units, an increase of 30.5% year-on-year, with sales of 143 million units, a year-on-year increase of 25.7%.
Air-conditioning manufacturers face no small challenges, each responding. Midea Group has made efforts in air-conditioning after-sales service.
On April 25th, Midea Group and downstream retail channel distributors Suning, Jingdong, Gome and Tmall announced the first installation of air-conditioning internal and external piping installation services. According to the “Huaxia Times” reporter, During the use of air conditioners, air-conditioning ducts that connect indoor and outdoor air conditioners are easily overlooked, and the wrap belts may be aged and broken, and the insulation materials may also be weathered and damaged, and the performance may drastically decrease, and the refrigerant leaks.
In March of this year, Midea Air-Conditioning has taken the lead in launching pilot installations of air-conditioner internal and external piping systems in Beijing, Shanghai and Shenzhen. Jin Jiang, general manager of Midea Group Customer Service Center, disclosed that the initial investment in air-conditioning in the United States exceeded 40 million yuan, and was based on user habits. Summarized 16 typical usage scenarios and established product application standards through a series of tests.
According to the reporter's understanding, with respect to the installation of the piping and ducting system, Midea Air-Conditioning has signed a strategic cooperation agreement with Rifeng Group, which is pushing China's new pipeline R&D production.
The US Group’s previously published 2017 financial report showed that nearly 40 percent of its total revenue for the HVAC business for the current period was nearly 95.4 billion yuan, with a gross margin of 29.04%, which was 1.11% lower than the same period last year. Its current US group’s The total revenue climbed to 241.9 billion yuan in one fell swoop, an increase of 51.35% year-on-year.
In addition, U.S. online channels have grown rapidly. The financial report shows that U.S. sales exceeded 40 billion yuan last year, an increase of over 80% year-on-year, accounting for 30% of domestic sales. Statistics from Oviyun.com show that the U.S. The market share is 24.6%, and the online market is divided into 24%, all ranked second.
It should be mentioned that Midea’s 2017 annual report also stated that the company intends to distribute a cash dividend of RMB 12 (including tax) for every 10 shares for all shareholders, with a total dividend of RMB 7.9 billion, accounting for 45.7% of the company’s total net profit for the year. Since the overall listing in 2013, the accumulated dividends of the Midea Group for the previous four years amounted to 19.2 billion yuan.
As of the "Huaxia Times" reporter press release, Midea Group's stock price was 51.02 yuan, down 0.74%.