On April 20th, the Kingdee Jingdou Cloud V5 Product Launch Conference was held at the Sheraton Grand Guangzhou Hotel. The theme of the conference was “Unlimited possibilities for smart business”. Many retail industry associations were invited to participate in the conference. Representatives of the new retail service providers also talked about the success experience and the value of the scene. At the meeting, Kingdee announced that it will work with its partner Tupu Technology to create a smart store to promote the digital operation and intelligent upgrade of traditional retail stores.
The value of face recognition scene helps to fully empower online and offline
From Kingdee's point of view, face recognition technology can play an important innovative role in the digitized operation and intelligent upgrade of retail stores. Face recognition technology has a strong scene value in physical retail sales. At Kingdee Jingdou Cloud V5 Product Launch Conference The on-site retail experience shop is equipped with the face recognition technology of Tupu Technology, which can fully identify on-site flow of people, record member consumption information, and provide big data business analysis, enabling online and offline joint empowerment, allowing technology upgrades to provide engines for new retail sales. .
Marketing difficulty? Low ping effectiveness?
With the continuous development of the Internet, the offline traffic of traditional retail outlets has also been robbed by the e-commerce market. Compared with online e-commerce, traditional retail outlets face several pain points: low efficiency; employees guide awareness and guide capability Insufficient; low viscosity, no intimate service, no store characteristics; low conversion rate, lack of digital business awareness and tools; low repurchase rate, lack of marketing tools; passive dealers, shop access, shop out of touch, broken Contact.
To address these issues, Topp Technologies launched a business intelligence solution based on face recognition technology in early 2017. Through the fun interaction to guide off-site customer flow, diversification of marketing and promotion methods. Accurate analysis of passenger flow conversion through visit flow statistics. Establish user portraits. Promote the overall business analysis of the stores through hotspot statistics, solve the problem of low floor efficiency, insufficient space utilization, improve decision-making basis and efficiency, and promote the improvement of store improvement. Through membership face binding, help employees improve their guidance ability. Provide intimate services for members, let retail stores bid farewell to passive dealers, and promote smart store upgrades. The four-part solution builds a business intelligence solution, allowing people to face recognition technology to provide greater scene value, promote the intelligentization of traditional store upgrades, and help store building Member-centric ultimate service experience.
According to Huang Ya, general manager of Business Intelligence of Toop Technologies, Tup Technology’s business intelligence products have covered thousands of offline stores of many well-known brands, including the digital layout of OPPO flagship stores, and the love of flying singles for recycling. Members of Jinyi Jewelry visited the store to remind them of scene analysis of the clothing. This time, they hoped to use the business intelligence solution based on face recognition technology to collaborate with Kingdee Jingdouyun to directly hit the industry pain points and accelerate the traditional retail industry. Artificial intelligence upgrade.
On April 20th, the Kingdee Jingdou V5 Product Launch Conference (Guangzhou Station) was held at the Sheraton Guangzhou Hotel. The conference was held on the theme of “unlimited possibilities for smart business”. Many retail industry associations were invited to participate in the conference. Representatives of well-known enterprises and representatives of new retail service providers also spoke about the success experience and the value of the scene. At the meeting, Kingdee announced that it will work with its partner Tupu Technology to create a smart store to promote the digital operation and intelligent upgrade of traditional retail stores.
The value of face recognition scene helps to fully empower online and offline
From Kingdee's point of view, face recognition technology can play an important innovative role in the digitized operation and intelligent upgrade of retail stores. Face recognition technology has a strong scene value in physical retail sales. At Kingdee Jingdou Cloud V5 Product Launch Conference The on-site retail experience shop is equipped with the face recognition technology of Tupu Technology, which can fully identify on-site flow of people, record member consumption information, and provide big data business analysis, enabling online and offline joint empowerment, allowing technology upgrades to provide engines for new retail sales. .
Marketing difficulty? Low ping effectiveness?
With the continuous development of the Internet, the offline traffic of traditional retail outlets has also been robbed by the e-commerce market. Compared with online e-commerce, traditional retail outlets face several pain points: low efficiency; employees guide awareness and guide capability Insufficient; low viscosity, no intimate service, no store characteristics; low conversion rate, lack of digital business awareness and tools; low repurchase rate, lack of marketing tools; passive dealers, shop access, shop out of touch, broken Contact.
To address these issues, Topp Technologies launched a business intelligence solution based on face recognition technology in early 2017. Through the fun interaction to guide off-site customer flow, diversification of marketing and promotion methods. Accurate analysis of passenger flow conversion through visit flow statistics. Establish user portraits. Promote the overall business analysis of the stores through hotspot statistics, solve the problem of low floor efficiency, insufficient space utilization, improve decision-making basis and efficiency, and promote the improvement of store improvement. Through membership face binding, help employees improve their guidance ability. Provide intimate services for members, let retail stores bid farewell to passive dealers, and promote smart store upgrades. The four-part solution builds a business intelligence solution, allowing people to face recognition technology to provide greater scene value, promote the intelligentization of traditional store upgrades, and help store building Member-centric ultimate service experience.
According to Huang Ya, general manager of business intelligence at Topp Technology, in his speech, currently Tope’s business intelligence products have covered thousands of offline stores of many famous brands, including the digital layout of OPPO flagship stores, and the love of flying labels for early warning. Members of Jinyi Jewelry visited the store to remind them of scene analysis of the clothing. This time, they hoped to use the business intelligence solution based on face recognition technology to collaborate with Kingdee Combat Cloud to directly attack industry pain points and accelerate the traditional retail industry. Artificial intelligence upgrade.
