According to a report released by market research firm Canalys, the first quarter shipments of the Chinese smart phone market fell by 21% year-on-year to 94 million units, setting the biggest drop in a single quarter. Since the fourth quarter of 2013, this is still the first time. In the second quarter, shipments were below 100 million. Some large mobile phone companies were severely impacted. Compared with previous years, Meizu and Samsung’s shipments decreased by more than half. Apple’s performance was also not good, and shipments were only ranked first. Five.
Q1 China's mobile phone shipments fell sharply this year, the first quarterly shipment in four years fell below 100 million!
Currently, the top four manufacturers in China's smartphone market are local manufacturers, which together accounted for more than 73% of the market share in the first quarter. Huawei continued to be the leader in the Chinese smartphone market in the first quarter, and its total shipments in the first quarter. The volume was 21 million, an increase of 2% year-on-year, which accounted for 22% of the market. OPPO and vivo ranked second and third. Millet mobile phone shipments increased to 12 million units, an increase of 37% year-on-year, ranking fourth Apple declined to fifth place and currently has a market share of approximately 8% in China. With the exception of the top five vendors, the remaining companies together account for only 19% of the Chinese smartphone market.
Q1 China's mobile phone shipments fell sharply this year, the first quarterly shipment in four years fell below 100 million!
Canalys experts believe that because every smart phone manufacturer is launching overwhelming marketing activities, the Chinese market is a bit exhausted. Competition is becoming more and more fierce. Manufacturers are forced to imitate other companies’ product mix and market entry strategies. Smartphone companies should concentrate Develop a wide range of models and functions, not just using iterative devices and a large number of advertising campaigns in an increasingly saturated market.
Q1 China's mobile phone shipments fell sharply this year. In the first quarter of four years, shipments fell below 100 million!
The size of the Chinese market is very large, and the cost of marketing and channel management for mobile phone manufacturers in this market is quite high. Only a manufacturer with a certain scale can afford it. Canaldy analyst Hattie He stated that although Huawei, OPPO , Vivo and Xiaomi must deal with the problem of shrinking market size, but with the further integration of the market, these companies will benefit from it.
