Konka in | 'Belt and Road' | Open up a fast track

In 2017, domestic household electrical appliance companies operated in the area along the Belt and Road initiative, fully in line with the concept of the “One Belt and One Road” policy. According to GfK data, color TVs showed a trend that the West was not bright in the East, and sales in most regions in Europe also showed a downward trend. However, in Russia, East Asia, and West Asia, these countries and regions witnessed a large increase, especially Brazil’s growth of 22.9%, and Argentina’s growth of 4.9%. This shows that the growth rate of exports along the “Belt and Road” region is much higher than that of the non-One Belt and One Road. ' Along the area.

From the recent Canton Fair, we learned that: As one of the earliest overseas market pioneers, Konka TV actively promotes the 'LOCAL KING' project overseas, which is deeply tied with the sales strategies of key customers. Among them, the key local customers in Vietnam have strong support Sales channels, the introduction of Konka brand, the realization of brand licensing binding, the successful introduction of Konka brand as its high-end brand sales, a new starting point for the redevelopment of Southeast Asia Konka brand.

According to statistical analysis by IHS, the research institute, the global color TV market has an overall growth of 55吋 and above. In addition to the Chinese market, the Middle East and Africa, Latin America, and Europe have the most significant growth. At the same time, the overall size of 55′ has been declining. Among them, the Western European market has seen the most significant decline. High resolution has become more and more popular. According to research institutions' forecasts, the 8K TV penetration rate will increase to 1.5% by 2020, and will reach 5% by 2022. LCD TVs are still the mainstream of consumption, and OLED leads. High-end market. Global LCD TV shipments reached 220 million units in 2017, with a market share of 98.1%. OLED TVs shipped about 1.4 million units. By 2018, OLED TV shipments will exceed 2 million units, and the market share will reach 1%. the above.

In response to the global TV consumption concept and demand, Konka TV combines the company's development strategy and upstream supply chain resources. In 2018, overseas product lines were modeled on the main sales model and high-end-side layout. In the kingpin model, the 662 series models were developed. By increasing SoundBar, ultra-thinning, and simple design to highlight product differentiation and enhance the competitive advantage of the product; in the middle and high-end products, through the introduction of domestic sales of fine molds (ARM series), research and development of 800, 802 series meet the overseas market In the high-end products, while developing 810, 811 and other series of OLED boutique.

The shadow of the trade war between China and the United States continues to burn into various industries. The areas that have been covered include aerospace, information and communications technology, robotics, medicine, and machinery. In this turbulent environment, many brands of color TVs will also be affected. Affected, but Konka TV knows from its inside that Konka TV is supported by 'Belt and Road' and the trade war has little impact:

Konka TV has significantly increased the sales volume of new and existing customers on the “Belt and Road” highway, in which the proportion of sales of old customers has been fully enhanced, and sales of key customers have increased by more than 20%; new customers have been fully exploited without leaving any dead ends and blanks. In North America, Western Europe, Africa, India, Thailand, Philippines, and other regions have developed large customers with a level of more than 10 million. In hardware, products are comprehensively planned through the reuse of domestic quality molds to enrich product lines; in terms of software, overseas Internet is continuously promoted. Operations, optimize smart content, and work with key customers to continue to deepen localization and differentiated applications so that products are more in line with the consumption habits of the local market. At the same time, vigorously develop emerging businesses, give full play to the advantages of trade platforms and capital platforms, and fully tap Customer channel.

This kind of strategic deployment of Konka takes global as its goal, and actively responds to the national 'Belt and Road' policy. It follows the 'One Belt and One Road' initiative route from China to the world and brings Konka TV products to every corner of the world. We believe Konka is young. The brand image of the company, innovative high-quality products, and professional product services will further win the praise and trust of overseas customers, maximizing the avoidance of the negative impact of this trade war and opening up a solid fast train in the 'Belt and Road' initiative. Road.

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