15 minutes ago, it was still wet, covered with folded shirts, and thrown into the clothes dryer 15 minutes later, when the company’s domestic market general manager Luo Zeyuan and the general manager of Gome's retail white power division Jin Liang and other guests took it out, It is dry and clean and 'straight and straight'. On April 26th, Gumi's 'Dry-iron' Heat Pump Dryer was shocked by its new '15 minute steam-free ironing' technology.
In addition to this 'Skill,' this 'new species' is also equipped with a new '20-minute fast drying' function, which has a unique capacity of 10kg on the domestic market, creating a 'dry-to-dry, dry-to-wear' style. The brand new healthy drying experience has redefined the technical level of domestic dryers and became a clear footnote for Little Swan's high-end position in the dryer market.
Steam-free ironing drums to create a new efficient and healthy drying experience
In just 15 minutes, the crumpled shirts became smooth and smooth. The life scene at the meeting was reappeared. It was extremely intuitive to explain the Little Swan's “ironless” heat pump dryer's new “wrinkle” to “flat”. The charm, precisely meets the user's core need to achieve clothes in the shortest time to achieve dry, care and peace.
Behind the 'ironless' strength, stems from the unique non-wet suit of the Little Swan Tumble Dryer and the steam ironing technology that does not hurt the clothes. It ensures the swelling of the fiber by directing water molecules into the amorphous region of the fabric. Promotes the increase of the internal energy and flexibility of the molecules, allowing the clothing fibers to fully stretch and quickly restore the original state. At the same time, the Little Swan free ironing dryer shortens the turnaround ratio to 5 minutes by the anti-wrinkle wisdom beat system, greatly improving the positive and negative Turn frequency, making clothes winding rate from 20% to 8%. And a unique average temperature of 42 degrees low-temperature air supply technology, you can gently care for clothing, and then the expensive clothes fabrics can also be assured to the home dryer.
With 125L extra large wet space, 8mm air outlet and more than 440 air supply holes, with uniform low temperature air supply and loose and reversible clothing, so that the largest area of clothing, no dead heat evenly. The drying time from the traditional 30 - 40 minutes more than doubled, the fastest as long as 20 minutes, truly 'that is dry and dry', so that 'dry and wear' becomes possible.
The first 10kg large capacity of the swan-free tumbler dryer can fully meet the needs of the second-kid family or large family. The technical expert revealed that the dryer with enough space inside the cylinder can match the steam and maximize the steam wrinkle elimination. Antibacterial purpose. But the large capacity does not mean that the space is occupied. The size of the new carton is even smaller than the size of the general 8kg. This is really a matter of time for the local economy.
Drying machine white paper release Little Swan and GOME detonate the quality of dry clothes tide
According to public statistics, it is estimated that by 2020, the number of dryers in China will reach 384,000 units, and retail sales will be 1.58 billion yuan. How do dryer brands welcome this opportunity? In the “White Paper on China Dryers” released on the scene Mentioned as a new category of washing machine segmentation, the new middle class, who pursues a healthy, high-quality life style, needs to move from simply drying clothes to more quality baked goods. Tie dryer-free innovation, the strongest response to industry and market development.
The selection of this launch in Gome is also of great significance. In the 2014-2017 Gome system, the composite growth rate of dryers reached 420%. Among them, Little Swan dryers are the leading players in this hot wave. Gome Retail At the meeting, Chu Yongbing, Vice President of White Power Business, stated that the birth of the Little Swan 'iron free' clothes dryer is based on accurate insights into consumer demand and correct judgment of consumer trends, and represents the highest technology of similar domestic products. Level.
It is reported that as the leading home appliance retail channel in the domestic industry, Gome will launch 30 “ironing-free” dryers in the country during the upcoming May 1st traditional node and the “Mei Fringe” campaign. On the marketing campaign, through a full-scale three-dimensional deep cooperation, promote the 'iron-free' clothes dryer products in the consumer community to achieve a double outbreak of word-of-mouth and sales, speed up the popularity of dryer clothes market.
The quality revolution is in the ascendant, and the dryer is the 'upstart' for consumption upgrades. The demand for the vast number of consumers' dryers is swift. Companies can only use subversive innovative products to capture the dominance of this emerging market segment. This time, Little Swan and Gome launched a steam-free, heat-and-heat-pumped dryer that looks at the status quo in the industry and consumer pain points. It brings users a new professional, efficient, and healthy drying experience. It is not difficult to see that this segmentation of the Blue Ocean is a challenge. In the war, the cygnets have taken a leading position.
