On the evening of April 25th, Qingdao Haier released the 2017 annual report and the first quarterly report of 2018. The operating income, net profit, and high-end market share all achieved good results in the same period of last year. For the first time, multi-dimensional ecological data was disclosed for the first quarter of this year. Ecological income reached a total of 620 million yuan, consolidating the first ecological brand status of smart homes.
Ecology leads to increase value
When the outside world was shocked at the fashionable design of Casa Di's high-end home appliances, the experience beyond expectations, the rapid growth of self-cleaning air conditioners, increased the 'new species' for the air-conditioning industry, and the F+ French refrigerators won red dot and iF double prizes. The white goods business maintained a growth rate of over 20% for six consecutive quarters; GEA, Fisher & Paykel and other brands achieved rapid growth on the Haier platform. GEA's revenue in 2017 hit a new high in 10 years; 100% of independent brands, overseas market share continued to climb, India, Pakistan, and other key markets are eye-catching, Qingdao Haier takes the smart family as its core, creating seven ecosystems such as clothing, food, entertainment and entertainment. Through user interaction, it forms an experience scene and realizes the appreciation of the ecosystem.
According to the report of Qingdao Haier's first quarter, through the upgrade of smart home appliance control experience, IoT+AI basic technology platform was built to open up third-party ecological resources, and intelligent active services based on the combination of smart home appliances (network appliances) big data and user small data were realized. , Explore the business model of the scene. For example, in the community of smart care and conservation in the community, through the creation of a college laundry platform, we have linked 1,265 colleges, apartments and hotels in the country, over 9,600,000 college students, and passed the ecology. Co-creation brought ecological revenue. The community wash model was detonated in the Japanese community. It settled in 1776 stores in 2017 and served over 635 million community users. The model was successfully copied to Southeast Asia and began to penetrate into overseas regions such as the United States.
From January to March this year, Qingdao Haier's u+ smart cloud platform revenue was RMB 54 million, and COSMOPlat's industrial internet platform revenue was RMB 566 million. In 2017, the U+ smart life platform achieved a breakthrough growth in network equipment sales, net machine sales increased by 100%, and platform access equipment. Over 20 million cumulative totals have become the largest IoT platform in the smart home industry; Huangdao Smart Kitchen Interconnected Factory has been established; the number of interconnected factories has reached 9; this has enriched the ability and ecosystem of full-process interconnection and interoperability, and improved the operational efficiency of the supply chain: The stocking rate reached 69%, the order delivery cycle was shortened by 50%, and high-efficiency under high precision was achieved. In February 2018, COSMOPlat was granted the first national industrial Internet demonstration platform and realized cross-industry, cross-domain expansion and services; From the company's nine major factories for the interconnection, copy to 12 industries, 11 regions.
Achievement Accelerated to Advance the Internet of Things Transformation
On the day before the opening of the Shanghai AWE in March of this year, Haier exclusively released a full-scenario customized wisdom package solution to create a smart home full-scene experience with the '4+7+N' business model. 4 refers to Haier’s continuous iterative upgrade. Large physical space: smart living room, smart kitchen, smart bathroom, smart bedroom; 7 represents the whole house air, whole house water, whole house care, whole house security, whole house voice, whole house health, whole house information 7 House solution; N is a variable that represents the user can freely customize the smart life scene according to their own living habits, and realize the possibility of unlimited change. This is also the first user-centric core in the industry and can be customized according to the needs of the user. solution.
On April 21st, Haier Smart Home Qingdao Jiaozhou Experience Store opened, full-scenario customized wisdom package program in store, allowing users to customize personalized smart life in a one-stop way, marking the first eco-brand achievement of Haier Smart Home under the Internet of Things era is accelerating. .
In the face of the opportunities and challenges in the Internet of Things era, Qingdao Haier kept up with the times and promoted the transformation of the Internet of Things. In the future, the company will promote the transformation of electrical appliances-web-sites in accordance with the positioning of the “Wisdom Family Ecosystem Platform in the Internet of Things era”. Through the landing of Haier's smart family, it meets the needs of consumers to customize a better life.
