As a booming emerging industry, water purification equipment has enjoyed good growth since 2018. In spite of the impact of the Spring Festival holiday in February, both domestic and overseas sales have achieved good growth.
In recent years, water quality problems have occurred frequently, water purification equipment has developed rapidly, and it has gradually become a just-needed product. According to historical data, after 2013, the growth rate of sales of clean water sales market has been declining with the increase of base number, and the growth rate has gradually narrowed. In 2017, there was a pick-up in the industry.
Industry online data show that: In 2017, the total output of domestic water purification equipment industry increased by 11.9% year-on-year, and total sales volume increased by 13.3%. It is worth noting that the growth rate of sales in 2017 is much higher than the sales volume, and the year-on-year increase is 26.2%, Products continue to advance to the high end.
The data shows that the industry as a whole has been developing steadily. The number of brands in the industry exceeds 100. The market competition landscape is gradually formed. The United States, Yuyuan, and Smith are at the first ladder; Angel, Haier, 3M, and Liteng follow closely; rising stars and newcomers have just entered the market. Companies are also worth paying attention to. All companies are committed to intelligent product innovation, and the average price has increased significantly.
In 2017, the leading companies in the domestic water purification industry were basically established, but the market was still shuffling. Some midstream companies did not meet expectations in 2017. As the market base increased, the growth rate of the domestic sales market slowed slightly, and the growth rate narrowed, but overall The growth continues and overseas markets perform well.
The water purification equipment industry is generally affected by hard factors such as water quality and geographical environment. At present, the domestic sales market is also affected by real estate, regional economy, and promotion of large-scale shopping festivals, and overseas sales are closely related to changes in the international economic environment.
Another feature of the water purification market is that the water purifier continues to seize the ultrafiltration market, accounting for 47.7% of the total in 2017, and the UF share is continuously shrinking. With the development of third and fourth tier cities and rural markets, ultrafiltration accounts for The progress will be gradually slower than the reduction.
In general, the current penetration rate of the clean water market is less than 20%. However, with the increase of consumer income, increasing health awareness and severe water quality problems, the water purification market is expected to continue its rapid growth in the future.
At the national policy level, the “Water Pollution Prevention and Control Action Plan” (Water Ten) released by the State Council in April 2015 is the current and future guideline for action. By 2020, 2030, the country’s seven major watersheds, water quality, and above Urban drinking water sources, groundwater quality and other indicators all set clear control targets. The Ministry of Environmental Protection used international models to predict the impact of the implementation of 'Water 10', which is expected to drive GDP growth by approximately 5.7 trillion yuan. Contributions accounted for 13%, indirect contributions accounted for 87%, driving the environmental protection industry's new output value of about 1.9 trillion yuan.
According to industry online forecasts, sales of water purification equipment will reach 18.5 million units in 2018, and will exceed the 20 million mark by 2019. Due to frequent water pollution in rural areas in recent years, the rural market in the future may become an important battlefield for the water purification industry. .