Based on the continuous upgrading of the user's demand for healthy air, Haier Air-Conditioning has continuously launched original products such as self-cleaning and net-connected air-conditioners to meet the multi-dimensional health air demands of users, while also stimulating the continuous growth of sales of Haier air conditioners. April 26 At the same day, Qingdao Haier released the 2017 annual report and the 1Q2018 report. Haier air-conditioner not only ranked first in sales of global connected air conditioners (including smart air conditioners) for the year 2017, but also ranked first in the domestic market in terms of average price in the first quarter of 2018. It also ranked first in the industry with an increase of 33.2%. In the overseas market, Haier Air-conditioner's export volume increased by 48.08% in the first quarter, which was higher than the industry's 4.39%. It firmly secured the status of the first brand of air-conditioner in the era of the Internet of Things. The report shows that Qingdao Haier's 1st quarter of ecology With a revenue of RMB 620 million, the company was the first company to disclose 'eco-asset' in the industry, and fully witnessed its 1st eco-brand status.
Smart Air Solution Based on User Needs
In the era of the Internet of Things, for users, air conditioning is no longer just a tool for cooling and heating, but instead carries the user's multi-dimensional upgrade requirements of air temperature, humidity, cleanliness, freshness, comfort, etc. From “good air conditioning” to “good air”, healthy, smart, and artistic products are increasingly favored. According to statistics, sales of smart air conditioners rose to 34.7% in overall air conditioner sales in 2017. Just as international financial media When the Financial Times reported on Haier's reconnection of the Global Interconnected Air Conditioning NO.1 message: 'In the age of the Internet of Things, air conditioning is just a carrier, and what users really need is clean air'.
The transformation of user needs will inevitably lead to adjustments in the product structure of the industry and technological changes. Haier is the first air-conditioning company to respond to this change. In 2018, Haier Air-Conditons launched a complete set of smart air solutions at Shanghai AWE, the Milan Exhibition in Italy and the Canton Fair. The program, through self-testing, self-assessment, self-processing, and other 'three-self' services, completes the upgrade of smart air conditioners from passive services to active services, and provides the user with a customized health air experience of 'cleaning themselves and cleansing others' in the industry. .
Haier 'Tengguang' air-conditioning 'air-making' pull the highest growth in the industry in the first quarter
In the era of experience as a king, Haier moved the 'Enlighten' air-conditioning laboratory into more than 100 stores across the country and performed the 'light swallowing' experiment at the scene: In a darkroom full of PM2.5, a beam of light is clearly visible, and then the net circle The air conditioner detected that PM2.5 exceeded the automatic opening and purging mode. In just 3 minutes, the beam disappeared with PM2.5 clearing, and the air quality in the laboratory was restored to excellent levels. The experience economy has attracted a large number of users to participate in and experience to promote sales growth.
Of course, behind Haier's experience economy is the support of original scientific and technological strength. It is understood that Haier air-conditioner self-cleaning air-conditioning self-cleaning air-conditioner based on self-cleaning, equipped with original capsule purification system, has 22 patents, including 15 invention patents. Its CADR value reaches 450m3/h, reaching the professional purifier level. In addition, Haier Air Conditioner has just released the “Hair Clean”, “Healthy Bacteriostasis” and other functional features of Haier’s temperature and humidity self-cleaning on April 23rd. Air-conditioner, which has the dual effects of indoor air bacteriostatic and air-conditioning self-cleaning, completed the upgrade from air blowing clean air to fresh air for the user. The Haier air-conditioning industry's first 'parking air-conditioning' expands healthy air. To the mobile travel field, upgrade the user's healthy air experience.
At the same time, in order to regulate the development of the air-conditioning industry and provide users with more comprehensive health and safety services, among the 24 national standards that have been accumulatively released in the air-conditioning industry, Haier Air-conditioner has led 21 projects. Relying on the '10+N' R&D and innovation system, Haier air-conditioning Not only based on the user's pain points, it is also capable of paralleling global R&D efforts to launch self-cleaning, 'Tongguang' air conditioners, Tianhe air conditioners and other original intelligent air conditioners to meet the multi-dimensional air requirements of global users' health, cleanliness, and even in early April. The Environmental Science Laboratory cooperated to establish the first overseas healthy air research laboratory to deliver the idea of 'building air' in the Internet of Things era to the world. The only domestic appliance company in the Top 3 of China's High-end Brand of Foreign Media Attention is Haier. Affirmation of the high-end transformation of the Air-Conditioning Internet of Things era. At present, Haier air-conditioning has won the first 10 in the world, covering the United States, China, Russia, Italy, Thailand, Pakistan, India and other countries.
Haier's exploration of the 'one-man-one-in-one' model has been fruitful in the field of smart life over the years. Haier Air-conditioner, as part of Haier’s smart home full-scenario customized wisdom package, has taken the lead in breaking the industry’s hardware thinking and creating 'air' users. Thinking, it exported a complete set of smart air solutions. At the same time, Haier air-conditioning also delivered the concept of 'air-making' instead of 'air-conditioning' in the Internet of Things era to the world, becoming the first brand of air-conditioning in the Internet of Things era. The latest data from Euromonitor International, For the second consecutive year, Haier has achieved the highest sales of globally connected air conditioners (including smart air conditioners), accounting for 30.5% of the total.