On April 26th, in the 2017 annual report published in Qingdao Haier & the first quarterly report of 2018, Qingdao Haier disclosed the 'ecological assets' for the first time, including the 2017 ecological data and the 1st quarter of 2018 ecological revenue. Among them, the first quarter realized an ecological revenue of 620 million yuan. , Including the COSMOPlat industrial Internet platform, the ecological income of 566 million yuan, U+ smart family cloud platform ecological revenue of 054 million yuan. Qingdao Haier has become the world's first consumer electronics industry to disclose 'ecological assets' of the company.
Different from the traditional assets in the financial statements, 'ecological assets' are the product of the Internet of Things and become an important indicator of the company's future development potential. In Haier's view, the community users of eco-systems, ecological resources, and ecological benefits become judgments. The three major elements of ecological assets.
Element One Community User: Haier built the world's largest community interaction network
The community economy is like a “fire of stars” and it is time to take advantage of the times. It used to be mobile phones and mobile phones at the two ends of mobile social networking. However, the distinctive feature of the Internet of Things model is the social economy. Every household electrical appliance has become the era of the Internet of Things. The basic entrance of social networking, users link is not just another mobile phone, home appliances. Financial reports show that Qingdao Haier's user resources cover hundreds of millions of user resources worldwide, tens of millions of life-long user resources.
First, Dashun’s contact network of the platform links hundreds of millions of user resources: 1.11 million contact network layouts, including 20,000 offline O+O experience stores, 443 online stores, and community-to-village There are 160,000 smart cloud stores, 800,000 micro-stores, and 150,000 small butlers in urban and rural areas. Dashun's community interaction cloud platform has achieved organic integration of 'experiential stores, online stores, and micro-stores'. Build a community interaction integrity system to become the world's largest community interaction network that satisfies users' lifetime iterations.
Among them, the Yunxi series washing machines participated in the Dashun shopping platform through user interactions, and achieved three rapid iterations in a year and each time they were listed and detonated. The realization of the community economy has injected new vitality into the development of the Haier ecosystem. The financial report shows that In 2017, Shunping platform realized platform transaction volume of 4.5 billion yuan.
Secondly, traditional home appliances have been upgraded to 'nets' contacts, linking tens of millions of lifelong users. The 2017 annual report shows that U+ smart home cloud platform sales have increased by up to 100%, and more than 20 million smart devices have been added. Achieve 200+ smart home scene customization.
In Haier's view, 'touchpoints' are different from outlets. They can actively perceive user needs and pain points, and continue to interact to bring continuous iteration of products and resources. Expert analysis, each contact of Haier Ecosystem connects to create and share innovations. Customers, users, stakeholders, countless contacts are connected to a converged line, offline, and the user community's Internet of Things.
Element 2 Ecological Resources: Haier built the world's strongest ecological resources network
In the traditional era, the profit is often only in the brand side; in the Internet age, the “price war” has enabled the e-commerce platform to enter the game platform between the platform and the user; in the era of the Internet of Things, Haier acquired the 'demand network atlas' through interaction. Eco-environment services, so Haier platform gathered from the global ecological resources, around the user to build an ecological brand.
First of all, it is the ecological resource network behind smart appliances. Take the food networking and clothing networking as an example—
Haier's ecological resources for ecological preservation: Millions of 'food networking' eco-systems. In addition to satisfying the basic requirements of smart preservation, Haierxin refrigerators also link millions of ecological resources to create a food ecosystem: More than 400 high-quality third-party resource providers, Create 100W + graphic and video recipes, 500W + entertainment and video resources and other ecological services.
The ecological resources of Haier's smart care: Thousands of resources on the global platform. The Haier community wash Xiaowei through the creation of the University of Wuxi laundry platform, linking 1,265 ecological resources such as colleges, apartments and hotels, and over 965 million college students. With the help of Haier's global platform network, Japan has settled in 1776 stores in 2017, served over 635 million community users, and has copied overseas regions such as Southeast Asia and the United States.
Secondly, it is the ecological resources network behind the open platform. Take COSMOPlat as an example—
In addition to uniting various resource parties to realize large-scale customization of customers, COSMOPlat also promoted cross-industry, cross-regional replication, and empowered enterprises to transform and upgrade. It also gathered a group of ecological resources: The financial report shows that Haier currently owns nine interconnected factories, and its products do not The storage rate is as high as 69%. The platform serves 12 industries and 11 regions. It is understood that these ecological resources cover 20 countries in the world, including 320 million users and 3.9 million companies worldwide.
Among them, the eco-transformation of the RV industry based on the COSMOPlat platform service is a good example of ecology: the platform has transformed the RV company through the mass customization model, from a RV manufacturing enterprise to a mobile smart ecological platform, and Haier. Wisdom family ecological platform fusion.
The traditional era of product brands, the Internet era to do Internet brands, the development of the era of the Internet of Things brand Haier, is relying on the ecosystem derived from big data and artificial intelligence, for the development of eco-brand with a steady stream of vitality.
Element 3 Ecological Benefits: Haier Becomes the World's First Household Appliance Enterprise to Release Ecological Income
Haier's 'ecological brand', in addition to the hardware revenue in the traditional field, is based on the user resources of the community and a full-scene customization program. The ecological resources of all parties can obtain ecological benefits. The financial report shows that Qingdao Haier’s ecological revenue reached 620 million in the first quarter. Yuan, mainly from two levels -
First of all, Haier COSMOPlat brings new growth points. Haier has built the world's first user-wide industrial Internet platform at the level of smart manufacturing, forming a community of interests with users and multi-party companies. Currently, the transaction volume has reached 313.3 billion yuan; according to financial data Shows that in March 2018, the COSMO Plat platform realized an ecological revenue of 566 million yuan;
Second, Haier’s U+ smart life cloud platform’s ecological revenue increased by 140%. Haier’s smart home managed to upgrade the experience of smart home appliances, the construction of IoT + AI basic technology platform, and the opening of third-party ecological resources to realize smart home appliances (networks) based on big data and Smart users of small data combined with active services to explore the scene business model. A quarterly report showed that in the first quarter of 2018, the smart home platform realized an ecological revenue of 54 million yuan, an increase of 140%.
Under the guidance of the 'one-man-one-in-one' model, Haier’s goal in the era of the Internet of Things is to achieve 'ecological brand leadership' and the disclosure of Qingdao Haier’s 'ecological assets' means that the Haier IOT era eco-brand has taken the most solid step.