With 'Enough! I'm going to break through!' Series posters are eye-popping.
On April 26th, Bossin (stock code: 600083.SH) brought several products of its intelligent hardware brand TOPPERS to the 10th Global Mobile Internet Conference (GMIC). This was the second time that TOPPERS succeeded AWE. The exhibition is also the first time for the TOPPERS brand to exhibit independently.
Confronting the theme of the 'AI Everything,' this is a great opportunity for Toppers to expand its brand influence in the industry as a new force in smart life. At the same time, it demonstrates the confidence of TOPPERS to meet the tough market challenges as well as its strong deployment of intelligent hardware. The determination of the field.
In hand, MIDI Music, landing China Mobile online store, debuted GMIC. In the two months after Bossing’s release of the Toppens 6 series of products announced at the end of February this year, TOPPERS continued to tap into cities in the areas of products, channels, and brands. '.
Channel diversification strategies continue to fall
On February 28th, at the brand new business strategy and new brand TOPPERS conference, Lu Zhihu, CEO of Bossin, said that Bossin plans to adopt an online and offline strategy, and launch online shopping malls and third-party platforms at the same time. 2C 'Hundred City Thousand Shops', Overseas 'Bonds to the Sea' program will also be gradually and selectively landed.
In just a month or so, Bossin had lost two of its channels.
TOPPERS announced on April 5th that Bossin has officially reached a product sales cooperation agreement with China Mobile Online Services Co., Ltd., and TOPPERS series of intelligent hardware products will be gradually added to the online store.
The first batch of new products of Bossin's on-line online mall is the TOPPERS smart headset E1. This means that the TOPPERS smart headset E1 will also be synchronized access to relevant sales platforms, including 10085 micro-mart, 10085 portal, 10086 group mall, etc.
China National Grid understands that before this, Bo stock has entered the mainstream third-party e-commerce platform in the market, and this time it will extend the cooperation third-party e-commerce platform to China Mobile Online Mall, which is undoubtedly another powerful complement to the channel diversification strategy.
As for the promotion of offline channels, relevant responsible person GMIC told China National Grid on the spot that the first batch of TOPPERS sales channels will cover 15 provinces including Beijing, Shanghai, Guangdong and Zhejiang. The government-enterprise market and public channels will work together to capture everything. Possible market opportunities.
In addition, in the same period as GMIC, TOPPERS also participated in the China Unicom Crowdfunding 6.0 Conference and merged into the shortlist of the first batch of national smart terminals in the current session. The investment in channel construction can be described as spare time.
Join HKUST TOPPERS Product Experience
In the field of smart hardware, few companies will choose to go it alone. Friends have more ways to go.
China National Grid understands that the fact that Bossin is pushing the TOPPERS family of intelligent hardware products cannot be separated from the support of HKUST News. Bossin said in an announcement that it had reached a cooperation intention with HKUST News on February 28. In the field of voice recognition technology, intelligent hardware technology, artificial intelligence technology and other fields to develop all-round cooperation.
In April, which was also a fruitful business, the company signed a cooperation agreement with MIDI Music Co., Ltd., a subsidiary of China Mobile's MIDI Culture, and the two parties will cooperate extensively in the field of digital music and smart hardware. It is reported that the first section of the Bossin Stock Exchange was launched. Smart speaker products -TOPPERS intelligent speaker S1 is the result of the cooperation with the music.
After reaching a cooperation agreement, MIA Music will not only bring a richer, higher quality online music experience to the users of Toppers Smart Speaker S1, but will also use the MIDI Music APP to line up the Toppers Smart Speaker S1. Promotion.
At the scene, the staff demonstrated the full sound quality of the smart speaker S1 to the audience. According to reports, this smart speaker can support super-distant wake-up tone besides supporting massive audio resources, making calls, and connecting with 2000 home appliances. Takeaway orders.
In February of this year, TOPPERS smart speakers, smart headphones, smart door locks, smart new air, smart air purifiers and children's smart watches released six new smart hardware products. The exhibition's TOPPERS series of products include the TOPPERS smart headset E1, smart speaker S1, smart door lock L1 and smart watch W1, attracted many spectators to stop and experience.
China National Grid has noticed that intelligent products such as CAMSING Star Wars BB-8 Bluetooth Speaker, CAMSING Justice Alliance Head-worn VR Glasses, AR Adventure Globe (Princess Version/Prince Edition), etc. are also unveiled at the Toppers booth.
'These are a series of intelligent products under the controlling shareholder's shareholdings of Boxei. 'The TOPPERS staff told China National Grid that although TOPPERS now has only six smart hardware products, other products related to smart life are already under preparation, TOPPERS series intelligence. The hardware coverage area will be more extensive than now.