Exploring the vast universe, developing the aerospace industry, and building aerospace power are our dreams of unremitting pursuit. On April 24, with the arrival of the third “China Aerospace Day” for “Building a new era in aerospace”, China’s space industry Once again, it became a hot topic for all people. Wanhe, as a strategic partner of China’s space industry, has been exploring new ways of technological innovation for 25 years, which coincides with China’s 'aerospace spirit'.
Leveraging 'Space Technology' to Create 'Aerospace Quality' Products
For thousands of years, 'Flying Sky' has always been the dream of the Chinese people. It was not until April 24, 1970 that China’s first satellite, 'Dongfanghong One,’ was ascended to heaven. The journey of the Chinese exploring the universe was truly a start. China’s space industry has made continuous breakthroughs in the realization of multi-person space flight, long-term space residency, and space travel. The number of on-orbit satellites in China has exceeded 200, and permanent space stations will be built in the near future to further explore the mysteries of the universe. Laying a foundation. When China’s space industry explored the mysteries of the universe, Wanhe, who started cooperation with 'China Aerospace' in 2007, is actively exploring ways to 'make home more warm' and is determined to create a better life for people.
Major General Zhang Yujiang, secretary general of the China Spaceflight Foundation, awarded the license to Lu Chulong, chairman of Wanhe Group
In 2007, Wanhe officially became a partner of China’s aerospace industry. In 2016, it was promoted to be a strategic partner of China’s aerospace industry and launched more in-depth cooperation and cooperation with China’s space industry. In the 11 years of joint cooperation, Wanhe witnessed While China's space industry is booming, technology and products are constantly being innovated and developed. By drawing on the scientific research, production, and quality management methods of China’s aerospace industry, 'space quality returns to zero', Wanhe forms a complete 'return to zero' system. The quality issues were implemented one by one, and they were determined to create zero-defect aerospace-quality products. Good products gained a good reputation. While Wanhe's products were highly evaluated both inside and outside the industry, the market performance also lived up to expectations. Gas water heaters occupied the integrated market for 14 consecutive years. First, the export volume of gas water heaters and gas stoves has also led the industry for similar products for many years in a row, bringing more comfort and quality to the millions of families at home and abroad.
Gaining aerospace spirit to drive the transformation of Chinese manufacturing to China
Through repeated Shenzhou flights, Tiangong lifted off and China’s powerful scientific and technological innovation capabilities were unveiled. China’s space industry has continuously exceeded its limits and achieved a series of global achievements. It is precisely 'particularly able to tackle hardships, especially able to fight'. The aerospace spirit promotes. With China’s space industry for a total of eleven years, Wanhe profoundly realized the essence of aerospace spirit and actively applied it to the manufacturing process of the company to drive continuous development and progress.
At present, the 'Made in China 2025' plan is advancing, and China's manufacturing industry is setting off a wave of smart manufacturing upgrades. In Wan He’s view, China’s aerospace industry’s powerful scientific and technological innovation forces and aerospace spirit have made the most of China’s manufacturing companies. Demonstration. In order to realize the enterprise's “creation in China” and “China Zhizao” transformation and development, Wanhe invested over RMB 100 million to build a 'wisdom factory', promoted the 'cloud manufacturing' strategy, introduced the MES system, and realized intelligent transformation. Under the impetus of transformation, the results of Wanhe's 'black technology' are frequent. From the zero-cold-water gas water heater L8 with 'shower on and hot water coming,' to the industry's first hood X12A with an exhaust capacity of 23m3/min. , And then to have the human-computer interaction function of S2 smart touch cooker, Wanhe to lead the technology, to bring users a smart, comfortable, light luxury lifestyle.
Cleverly playing the space brand Innovation marketing to promote brand transformation
As the frontier of China's scientific and technological innovation, every progress in the space industry has demonstrated a powerful innovation force. In the rapidly changing modern information society, Wanhe realizes that innovation cannot only stay at the technical level, but also taps the needs of users and creates new ones. Innovation at the level. Wan He, president of Lu Yucong, believes: 'In the face of young consumers, Wanhe must adapt to the new gameplay of the Internet age, and take the lead in the industry in terms of smart technology, industry, and marketing.'
It has been learned that since becoming a partner in the Chinese aerospace industry, Wanhe has been focusing on space events and has planned a series of communication activities. It has also integrated and disseminated through multimedia channels, and has innovated in marketing. This has ignited people’s aerospace enthusiasm. The identity of the strategic partner, Wanhe Qiao playing the 'Aerospace' brand, left a deep impression in the minds of the people and further expanded the brand's influence.
Since the announcement of the brand upgrade in mid-2017, Wanhe continued to innovate in marketing. First, it implanted interesting band-aid ads in Hu Ge’s annual IP drama “Hunting Ground”, and then sponsored the domestic phenomenon-level variety show “singer” to show young fashion. The brand image of the company, followed by the combination of the dumb-tone group "Lianyin Club", expanded the brand's communication path, played a variety of new marketing methods, and fully demonstrated Wanhe's innovative marketing capabilities.
The year of 2018 coincides with the 62nd anniversary of the establishment of China’s space industry. The profound accumulation of technology will allow China to continue its exploration of the universe and will bring more information about the universe to the people and promote scientific and technological progress in all aspects; In the twenty-five years of corporate development, new dynamism has emerged in terms of technological innovation, product upgrades, brand marketing, market distribution, etc. In the future, Wanhe will continue to work together with China’s space industry to achieve common development, in order to develop people’s beauty. We continue to work hard in the realm of life.