According to foreign media reports, the market research company Canalys reported on Thursday that the first quarter of China's smart phone market shipments fell 21% year-on-year to 91 million units, setting a record for single-quarter declines.
Canalys said in the report that among the top 10 smart phone manufacturers in the Chinese market, only Huawei and Xiaomi's first-quarter shipments rose; Jinli, Meizu and Samsung Electronics' shipments both fell by more than 50%.
According to Canalys, Huawei continued to be the leader in the Chinese smartphone market in the first quarter. The company shipped 21 million smartphones in the Chinese market in the quarter, an increase of 2% year-on-year, accounting for 22% of the market share. OPPO and vivo In the second and third place, the shipments of the two companies both dropped by about 10% to 18 million and 15 million. After giving up the fourth position in the market to Apple in 2017, Xiaomi’s In the first quarter, Apple was again squeezed out and ranked fourth in the Chinese smartphone market. Xiaomi’s shipments in the quarter increased by 37% year-on-year to reach 12 million.
Currently, the top four manufacturers in China's smartphone market are local manufacturers, which together accounted for more than 73% of the market share in the first quarter. Apple currently ranks fifth in the Chinese market, with a market share of approximately 8%. Out of the five vendors, the remaining companies together accounted for only 19% of the Chinese smartphone market. Canalys believes that in the current market environment, it is expected that the Chinese smart phone market will be further integrated.
'Because the size of the Chinese market is very large, the cost of marketing and channel management for mobile phone manufacturers in this market is quite high, and only those manufacturers with a certain scale can afford it,' said Canal Jia, an analyst at Canalys. Although Huawei, OPPO, Vivo and Xiaomi must cope with the problem of shrinking market size, these companies will benefit from further integration of the market. Canaldy analyst Hattie He also reported in previous reports. Confirmed this view. The analyst said, 'Millet is currently the only one of China's top five smart phone manufacturers concerned about the price of less than 1,000 yuan (about 160 US dollars) manufacturers.'
Analysts Morga said in the report that with the launch of Huawei, OPPO and vivo's flagship smartphones, the Chinese smartphone market is expected to resume growth in the second quarter. The analyst also said that OPPO and vivo were in the fourth quarter of last year and Inventory problems encountered in the first quarter of this year have now ceased to exist.
'The new smartphone will of course entice users to upgrade products, but suppliers will also be more careful to avoid oversupply in the channel. 'The analyst also believes that because the smart phone manufacturers will refocus on R & D rather than marketing, the market will appear Short-term 'stagnation'