On April 24, Zhu Yuanyuan, deputy general manager of the Ove Cloud Network Black Power Division, pointed out that the average profit rate of major companies in the color TV industry in China was 1.3% in 2017. Compared to other home appliance categories, they operated at low profits.
However, by 2018, with the release of production capacity, panel prices have entered a downward path. In March, panel prices have dropped by 20-30% from the same period of last year. The total operating room for the entire company has increased, compared to the fourth quarter of 2017, 2018. In the first quarter 74% of model prices were lowered.
According to the first quarter summary report of the 2018 Chinese color TV market released by AVC and the China Electronics Video Industry Association, the TV market continued to promote in the first quarter of 2018 under the favorable factor of declining panel prices. Driven by promotions, retail sales in the color TV market reached 12.15 million units in the first quarter of 2018, an increase of 3.0% year-on-year, and retail sales reached 40.2 billion yuan, a year-on-year increase of 3.3%. Online promotions have become the main driving force, and the scale of online retail sales has increased. It reached 4.71 million units, an increase of 31.1% year-on-year, and the retail volume under the line was 7.45 million units, down 9.2% year-on-year.
The large-scale color TV in China is still the trend. In the first quarter of 2018, the average color TV size was 48.5 inches, an increase of 1.8 inches from the same period of last year. The color TV market size was divided by 55 inches, and the market share of products below 55 inches fell across the board, 55 inches. The market share of the above-mentioned products continued to rise, with 55-inch and 65-inch shares leading the increase, which was 4.4 percentage points and 2.8 percentage points higher than the same period last year.
For the 2018 product direction, Zhu Yuanyuan believes that 8K and artificial intelligence will become the latest hot spots. She pointed out that from the AWE meeting, Sharp, Konka, Haier, and Philips exhibited 8K TVs as their flagship products. Samsung is expected to be in the third quarter of 2018. Will mass production of 8K TV, TCL, Sony is also planning. Currently 8K panel already has mass production capacity, the end of the market size will also give birth to 8K consumption, however 8K TV will still face many problems, including 8K chip, 8K video And so on. Many problems make the cost of 8K TV high, and the price will be the most important factor affecting the popularization of 8K.