On April 23, hosted by Xiaomi Rice Car Life, the China Automobile Industry Branch of the China Council for the Promotion of International Trade, the launch event for the Mi Bus Lifestyle App, which was specially supported by the Chamber of Commerce of the China Chamber of Commerce of the International Chamber of Commerce in China, and the inaugural Ceremony for the first 'Millet Award' were held in Beijing. More than 70 high-level automotive companies from the auto industry and rice flours from all over the country came to the scene.
As the first external conference since the establishment of Xiaomi MIUI's automotive division, Xiaomi officially released its first automotive product, the MiCar Lifestyle App, to the outside world. Based on the huge automotive media ecosystem business, Xiaomi MIUI has With clear planning and layout.
Why Millet Wants to Be a Car Media
'As of 2017, Xiaomi MIUI system has reached 300 million users worldwide, and searches for more than 100 million searches of automotive-related information and services every day, and search volume is also growing rapidly. 'Millet, vice president of MIUI's advertising sales, Jin Ling Speaking.
Nowadays, the Chinese automobile industry is undergoing a transformation. The properties and functions of the automobile in the future have been upgraded from mobile tools to mobile intelligent terminals. The major directions of automotive technology advancement focus on four aspects of electrification, network integration, intelligence, and sharing. The trend of the future, making the future of the car will be around the future of the new generation of consumer models to expand.
Millet MIUI launches its automotive media business in the current era. It can be said that it is in line with the needs of the times. The life of rice cars will maximize the user’s sense of participation by bringing together automotive users, building content ecosystems, and covering user scenarios. , Let everyone enjoy the fun of smart car life.
Automotive Technology Cross-Boundary Fusion and Bi-directional Energizing
At the content level, Miche’s life is aimed at young and energetic, love-sharing, and after-80s and 90-year-old car users, launching “Original Test”, “Teng OMG”, “Every Week”, and other interesting and unexpected originals. Video column, using geek spirit to make the ultimate product and content.
At the same time, through the joint automotive and technology circle KOL, MiCar Life creates the 'Automobile V-League' to create cross-border and integrated two-way energies. The first one we launched is “Geo Gets on Motorcar”. Basic, Live, Scene-based experiential evaluation, using car + technology to provide users with interesting original video.
In addition to the original and exquisite content, in order to meet users' needs for information related to automotive products and the automotive industry, Micar Life APP has built a self-media operating platform that covers all of the head's automotive media, has massive information, and has passed Thousand-thousand-thousand-faced algorithm for intelligent and accurate recommendation.
Make the sense of participation the ultimate
Millet’s fan effect has always been a key factor in boosting its growth and development. Small ethnic groups that have gathered together from a common interest and hobbies have developed into decentralized Internet clusters, and have divided into numerous interest groups. Communities, whether on-line or off-line, how to allow users to participate in, to enhance the user's sense of participation is the direction Xiaomi has been pursuing.
Rice Car Life In order to develop automotive social services, online services such as daily conversations, questions and answers, car owners’ word-of-mouth, and interest circles have been set up online. They are enhanced through online activities such as rice noodles, rice noodle driving, and automotive technology experience camps. The user's sense of participation further narrows the distance between the user and the car.
'After coming millet, I found the rice activity is very high. They are a group of powerful sense of participation of small partners, young and energetic, love to share, chasing technology.' Millet Wang, general manager Automotive Business Unit Business Media Wei said: 'after the operation and development activities under the past six months the line, I can proudly say that we are one of the best media in the Internet media, interactive do.'
Accurate service full scene touch
Future, millet MIUI will start by the full range of products, technologies and platforms, through a strong fan community, users create their own car ecological chain.
'Mille MIUI has millet browsers, millet videos, live videos of millet, millet communities, millet stores, millet boxes, and many other platforms. We integrated the user's life through the entire scene, linking cars with content, marketing, and getting involved. The sense of rice flour community, and then to achieve the goal of precision services and scene marketing. 'The millet company MIUI advertising sales department general manager of the national marketing center said.
In this conference, the first “TechMi Awards” awards ceremony was also successfully held on site. The MiMi Award is a 100% user-selected automotive category award for MiChe Life, which is used to reward users for wide recognition. The market has good feedback on automotive products, and companies that are constantly pursuing the ultimate in quality to advance the automotive industry.
The first Mimi Awards selected 20 awards including models, brands, and companies. The car life hopes to award this award. In the midst of the automotive industry's rolling tide, more car companies will be motivated and will never forget , Do the best brand in the user's mind.
The following is a list of the awards ceremony and the awards.
Based on a multi-faceted platform based on the attributes of smart terminals and the Internet, rice car life will harness the power of technology to provide users with smarter, more valuable, and more interesting automotive-related services, providing smart users with an intelligent car-life pleasure. Individuals enjoy the fun of smart cars.
On April 23, hosted by Xiaomi Rice Car Life, the China Automotive Industry Branch of the China Council for the Promotion of International Trade, and the launch event for the Mi Bus Lifestyle App, which was specially supported by the Chamber of Commerce of the China Chamber of Commerce of the International Chamber of Commerce of the Chinese Chamber of Commerce, was held in Beijing. More than 70 high-level automotive companies from the auto industry and rice flours from all over the country came to the scene.
As the first external conference since the establishment of Xiaomi MIUI's automotive division, Xiaomi officially released its first automotive product, the Meter's Lifestyle APP, to the outside world. Based on the huge automotive media ecosystem business, Xiaomi MIUI has With clear planning and layout.
Why Millet Wants to Be a Car Media
'As of 2017, Xiaomi MIUI system has reached 300 million users worldwide, and searches for more than 100 million searches of automotive-related information and services every day, and search volume is also growing rapidly. 'Millet, vice president of MIUI's advertising sales, Jin Ling Speaking.
Nowadays, the Chinese automobile industry is undergoing a transformation. The properties and functions of the automobile in the future have been upgraded from mobile tools to mobile intelligent terminals. The major directions of automotive technology advancement focus on four aspects of electrification, network integration, intelligence, and sharing. The trend of the future, making the future of the car will be around the future of the new generation of consumer models to expand.
Millet MIUI launches its automotive media business in the current era. It can be said that it is in line with the needs of the times. The life of rice cars will maximize the user’s sense of participation by bringing together automotive users, building content ecosystems, and covering user scenarios. , Let everyone enjoy the fun of smart car life.
Automotive Technology Cross-Boundary Fusion and Bi-directional Energizing
At the content level, Miche’s life is aimed at young and energetic, love-sharing, and after-80, 90-automobile users chasing technology. It has launched “Original Test”, “Teng OMG”, “Every Week”, and other interesting and unexpected originals. Video column, using geek spirit to make the ultimate product and content.
At the same time, through the joint automotive and technology circle KOL, MiCar Life creates the 'Automobile V-League' to create cross-border and integrated two-way energies. Our first ever launch of the “Geek on the Bus” section is based on the Automotive Technology V Alliance. Basic, Live, Scene-based experiential evaluation, using car + technology to provide users with interesting original video.
In addition to the original and exquisite content, in order to meet users’ needs for information related to automotive products and the automotive industry, Micar Life APP has built a self-media operating platform that covers all of the head’s automotive media, has a wealth of information, and Thousand-thousand-thousand-face algorithm for accurate and intelligent recommendation.
Make the sense of participation the ultimate
Millet’s fan effect has always been a key factor in boosting its growth and development. Small ethnic groups that have gathered together from a common interest and hobbies have developed into decentralized Internet clusters, and have divided into numerous interest groups. Communities, whether on-line or off-line, how to allow users to participate in, to enhance the user's sense of participation is the direction Xiaomi has been pursuing.
Rice Car Life In order to develop automotive social services, online services such as daily topics, questions and answers, car owners’ word-of-mouth and interest circles were set up online. They were enhanced through rice flour testing, rice noodle driving, and automotive technology experience camps. The user's sense of participation further narrows the distance between the user and the car.
'After coming millet, I found the rice activity is very high. They are a group of powerful sense of participation of small partners, young and energetic, love to share, chasing technology.' Millet Wang, general manager Automotive Business Unit Business Media Wei said: 'after the operation and development activities under the past six months the line, I can proudly say that we are one of the best media in the Internet media, interactive do.'
Accurate service full scene touch
Future, millet MIUI will start by the full range of products, technologies and platforms, through a strong fan community, users create their own car ecological chain.
'Mille MIUI has millet browsers, millet videos, live videos of millet, millet communities, millet stores, millet boxes, and many other platforms. We integrated the user's life through the whole scene, linking cars with content, marketing, and getting involved. The sense of rice flour community, and then to achieve the goal of precision services and scene marketing. 'The millet company MIUI advertising sales department general manager of the National Marketing Center said.
In this conference, the first “TechMi Awards” awards ceremony was also successfully held on site. The MiMi Award is a 100% user-selected automotive category award for MiChe Life, which is used to reward users for wide recognition. The market has good feedback on automotive products, and companies that are constantly pursuing the ultimate in quality to advance the automotive industry.
The first Mimi Awards selected 20 awards including models, brands, and companies. The car life hopes to reward this award. It can inspire more car companies to pursue the ultimate in the automotive industry. , Do the best brand in the user's mind.
The following is a list of the awards ceremony and the awards.
Based on a multi-faceted platform based on the attributes of smart terminals and the Internet, rice car life will leverage the power of technology to provide users with smarter, more valuable, and more interesting services in the automotive field, providing intelligent car life fun for the majority of users. Individuals enjoy the fun of smart cars.
