OPPO's 3-HDR Lets You Backlight Selfie WYSIWYG

As OPPO's latest generation of camera phones, OPPO R15 sold the first-ever sales and sales of Jingdong, Tmall, Suning, Dixon and other platforms on the first day of sales. It also successfully opened the market for the first time in two weeks. It is a big wave of users online. Can be found in the praise, everyone thinks OPPO R15's self-portrait experience is amazing, and '3-HDR' becomes the word with the highest frequency.

So, what kind of technical principle does 3-HDR have? What kind of advantage does it have? How do you actually have such a big charm? In fact, I believe that when we use a mobile phone to take photos, we have encountered a backlit scene. One piece, either shaded dark, it is difficult to retain all the details.

At this time, HDR (High Dynamic Range) technology is very necessary. It mainly shoots multiple photos with different exposures in the same scene, and then combines the details of high-exposure shadows, low-exposure highlight details, and normal exposure middle information. To solve the high-contrast photo scene too bright or too dark.

At present, this technology is quite popular, but there are two things that cannot be overlooked. First of all, HDR technology is generally only carried on the rear-facing lens of smart phones, which makes users who like self-portraits quite depressing. Second, people are using ordinary HDR phones. When taking a picture, unless you press the shutter button, you won't be able to know the true proof effect, which is also unpleasant.

The 3-HDR technology on the OPPO R15 front lens solves these two difficulties at the same time. Unlike ordinary HDR technology, OPPO pioneered pixel-level 3-HDR real-time grading exposure technology in a single pixel of RGBG. The use of different exposures between pixels, hardware real-time HDR. Simply put, when the OPPO R15 is taking pictures, not only the front body and the background are clear, but also the preview effect is exactly the same as the actual imaging, truly WYSIWYG. .

The focus of the OPPO on photographs is obvious to all. The breakthrough in 3-HDR technology is not in the meantime. In 2016, the OPPO R9 was released. For the first time, it brought 'pixel reconstruction' technology, which can also produce clear and beautiful images in dim light conditions. The selfie was caused by a sensation in the industry. In 2017, OPPO launched the OPPO R11s, which realizes the intelligent aggregation of four pixels in a dark light environment into a 2.0-μm-large pixel, and the light-sensing area is increased by 3 times. Based on the four-pixel integration technology, the new HDR 3-HDR is also an extension of this technology.

Since entering the mobile phone industry, OPPO has been focusing on mobile phone photography. It is committed to enhancing people's camera experience through deep insight into user needs and technological innovation. The number of OPPO Ulike 2 looks great, OPPO Find 7 is ultra-clear, and OPPO N3 Electric Rotating Lens, etc. When each OPPO new product is released, the camera upgrade always surprises people. In addition to the 3-HDR technology detailed above, the OPPO R15 also debuted the Sony IMX519 sensor, 3D portrait lighting, new AI wisdom Beauty, etc., regardless of the front or rear, photos are even better.

However, OPPO has always understood that the demand of young users for photographing is constantly being upgraded, and photographing is not all the user needs. In 2018, OPPO formally established the OPPO Research Institute. The headquarters is established in Shenzhen, under the Beijing Institute, Shanghai Research. Institute, Shenzhen Research Institute, Dongguan Institute, Japan (Yokohama) Research Institute and United States (Silicon Valley) Research Institute, specializing in front-end research on 5G, artificial intelligence, image processing and new materials and new technologies. In the future, OPPO will Continue to deepen the pictures and further strengthen the image of representative brands in the field of mobile phone photography, and strive to bring more satisfaction to users!


As OPPO's latest generation of camera phones, OPPO R15 sold the first-ever sales and sales of Jingdong, Tmall, Suning, Dixon and other platforms on the first day of sales. It also successfully opened the market for the first time in two weeks. It is a big wave of users online. Can be found in the praise, everyone thinks OPPO R15's self-portrait experience is amazing, and '3-HDR' becomes the word with the highest frequency.

So, what kind of technical principle does 3-HDR have? What kind of advantage does it have? How do you actually have such a big charm? In fact, I believe that when we use a mobile phone to take photos, we have encountered a backlit scene. One piece, either shaded dark, it is difficult to retain all the details.

At this time, HDR (High Dynamic Range) technology is very necessary. It mainly shoots multiple photos with different exposures in the same scene, and then merges high-exposure shadow detail, low-exposure highlight detail, and normal exposure middle information. To solve the high-contrast photo scene too bright or too dark.

At present, this technology is quite popular, but there are two things that cannot be overlooked. First of all, HDR technology is generally only carried on the rear-facing lens of smart phones, which makes users who like self-portraits very depressing. Second, people are using ordinary HDR phones. When taking a picture, unless you press the shutter button, you won't be able to know the true proof effect, which is also unpleasant.

The 3-HDR technology on the OPPO R15 front lens solves these two difficulties at the same time. Unlike ordinary HDR technology, OPPO pioneered pixel-level 3-HDR real-time grading exposure technology in a single pixel of RGBG. The use of different exposures between pixels, hardware real-time HDR. Simply put, when the OPPO R15 is taking pictures, not only the front body and background are clear, but also the preview effect is exactly the same as the actual imaging, truly WYSIWYG .

The focus of the OPPO on photographs is obvious to all. The breakthrough in 3-HDR technology is not in the meantime. In 2016, the OPPO R9 was released. For the first time, the technology of 'pixel reconfiguration' was brought out, and it could be shot clearly enough in dim light conditions. The selfie was caused by a sensation in the industry. In 2017, OPPO launched the OPPO R11s, which realizes the intelligent aggregation of four pixels in a dark light environment into a 2.0-μm-large pixel, and the light-sensing area is increased by 3 times. Based on the four-pixel integration technology, the new HDR 3-HDR is also an extension of this technology.

Since entering the mobile phone industry, OPPO has been focusing on mobile phone photography. It is committed to enhancing people's camera experience through deep insight into user needs and technological innovation. The number of OPPO Ulike 2 looks great, OPPO Find 7 is ultra-clear, and OPPO N3 Electric Rotating Lens, etc. When each OPPO new product is released, the upgrade of the camera always surprises people. In addition to the 3-HDR technology detailed above, the OPPO R15 also launched the Sony IMX519 sensor, 3D portrait lighting, new AI wisdom Beauty, etc., regardless of the front or rear, taking pictures is even better.

However, OPPO has always understood that the demand of young users for photographing is constantly being upgraded, and photographing is not all the user needs. In 2018, OPPO formally established the OPPO Research Institute. The headquarters is established in Shenzhen, under the Beijing Institute, Shanghai Research. Institute, Shenzhen Research Institute, Dongguan Institute, Japan (Yokohama) Research Institute and US (Silicon Valley) Research Institute, specializing in front-end research on 5G, artificial intelligence, image processing and new materials and new technologies. In the future, OPPO will Continue to deepen the pictures and further strengthen the image of representative brands in the field of mobile phone photography, and strive to bring more satisfaction to users!

2016 GoodChinaBrand | ICP: 12011751 | China Exports