According to the latest research report released by the German research agency Gfk, although the demand for high-end smart phones is declining, the average price of the global smart phone (ASP) in the first quarter of 2018 rose sharply, which is mainly due to the promotion of the Apple iPhone X.
The report pointed out that the average price of smart phones in the world is now moving closer to the US$400 mark. The current average price is US$374, which is a 21% increase from the US$310 in the first quarter of 2017. It is noteworthy that although the entire industry looks It was thriving, but the average price increase was mainly due to Apple’s iPhone, especially the most expensive iPhone X.
The data shows that the current average price of the iPhone is close to 800 US dollars, while the average price of Android phones is close to 200 US dollars. Even in the Android camp dominated the high-end market Samsung, the average price of its mobile phone but also close to 250 US dollars.
With the increase of the average price, the global smartphone revenue increased by 18% to US$129.8 billion. It is necessary to know that the market demand for smart phones in the quarter has a serious decline. The data shows that sales of Q1 global smart phones in 2018 were only 3.47 billion units, down 2% year-on-year, North America's decline was even more severe, reaching 5%.
