The world's leading diversified chemical company, Saudi Basic Industries, sparked its debut at the Chinaplas 2018 (CHINAPLAS2018). At the eye-catching stand, SABIC focused on the four major areas of packaging, automotive, construction and consumer products. Innovative solutions have become a highlight of the show. By actively participating in China Plastics Asia, Asia's largest plastics and rubber industry exhibition, SABIC demonstrated that the company is committed to continuously innovating products and solutions to help customers achieve their goals. Vision for improving performance.
Recently, SABIC further accelerated its business transformation of its petrochemicals business globally, introducing customized marketing strategies into three new product segments: bottle caps and stoppers, personal hygiene and thin-walled packaging. Following existing cars , Pipeline and Utilities and Foaming Three product segmentation areas, the new marketing strategy will accelerate the pace of SABIC's innovation, help companies respond faster to changing market trends, enhance their ability to provide customized solutions to customers, and They strengthen cooperation in key industries.
Through a more market-focused strategy, SABIC can better listen to market and customer feedback and see growth trends and development opportunities more clearly. New product segmentation areas will ensure that companies meet market demand, introduce customized technologies and New products. For example, people’s increased health awareness and focus on convenience have boosted the use and popularity of phthalate-free (plasticizers) and lightweight polymer solutions. SABIC addresses this trend. Introduced phthalate-free polypropylene (PP) fibers for personal hygiene products that support consumer health while also complying with relevant medical and health requirements, and can bring greater functionality and higher Cost-effectiveness.
China is one of the key strategic markets for SABIC's petrochemical business. With the process of business transformation, the company can quickly grasp the changing trends in the Chinese market and efficiently meet customer needs. For example, the products displayed on CHINAPLAS were produced using the SABICNEXLENETM process. Special polyethylene products, can meet the urgent needs of the market for flexible packaging solutions. With continuous technological innovation in the global scope, we will be able to quickly respond to customer needs. SABIC's latest technological breakthrough is the patented metallocene catalyst C6LLDPE technology. Metallocene catalysts are the most advanced technologies for the production of highly differentiated and value-added polyethylene (PE), enabling the application of PE in a variety of different fields.
Abdulrahman Al-Fageeh, executive vice president of SABIC's petrochemical strategy division, stated: 'SABIC is a sustainable and inclusive growth partner for the China petrochemical industry. In order to enhance our customers' market performance We have chosen a market-driven development path in order to build products and solutions that are capable of competing in the competition, and further deepen our philosophy of achieving chemical and technological achievements. This year, SABIC exhibited at Chinaplas, highlighting SABIC's cooperation with China. Our customers' commitment to continuous innovation and collaboration. We will continue to focus on the consumer application scenarios that the market points to, develop products and solutions that are in line with customer needs, and further enhance the company's differentiation and competitiveness.
SABIC Petrochemical Strategic Division Executive Vice President Abdullah Harman Al-Fady (China) Leads the Company's Colleagues to Unveil SABIC Booth at China International Plastics and Rubber Exhibition in 2018