China has become the world's largest 4K TV market.
In 2017, the output of 4K TVs in China has reached 33 million units, accounting for 42% of the total 4K TVs in the world. In 2020, the number of global 4K homes will exceed 330 million, and China will become the world’s largest 4K TV consumer market. .
According to the China Electronics Video Industry Association, the market penetration rate of 4K TVs in China has increased from 2% in 2013 to 58% in 2017. After 2017, the growth rate of 4K TV penetration will gradually slow down to 2020. Year up to 71%.
At the 2018 China Smart TV Industry Entrepreneurs Summit, Lai Weide, chairman of the board of Skyworth Group, bluntly said, 'The development of television is not just about hardware, software, but also rich content, otherwise it is empty.'
So, what is the development of 4K content in China now?
The short board is gradually filling up.
It is understood that mobile, China Unicom, and telecom operators all regard 4K as a key task in 2018. China Mobile has released 4K services in many provinces, and China Unicom has used 4K HD video as an explosive money business in the early stages of development of 'Smart Wage'. , China Telecom proposed that 'in 2017, we will focus on promoting 4K HD and achieving full HD in 2018'. Apple also started to launch 4K HDR movies in the iTunes store last year.
To get through this last kilometer, the government's promotion is very important for the industry to leapfrog development.
According to Qiao Yueshan, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, 'The Ministry of Industry and Information Technology is stepping up its efforts to formulate the "Ultra HD Video Industry Development Action Plan (2018-2022)". The follow-up will further promote the construction of 4K ultra-high-definition content, innovate content production, and improve programs. Effective supply, promote the formation of new advantages in the production of 4K ultra-high-definition audio-visual content.
For China's color TV industry, the real 4K era may have only just begun.
The industry believes that the demand for 4K TV panels will remain strong in 2018, not only in oversized and even 50-inch TV applications. In the 60-inch or larger TV market, the sales ratio of ultra HDTV is expected to be the first time this year. Will reach 99%.
According to industry forecasts, by 2025, the overall area demand of the Ultra HD market will reach 183 million square meters, the penetration rate will reach 67%, and the market output value is expected to exceed 70 billion US dollars. Since 2017, the compound annual growth rate will reach 8% , The market has great potential.