Falling back and forth, the children return, the mood is different, and the situation is similar. After running out for a long time, Lei Jun set the launch site for Xiaomi 6X at the side of the cherry tree of its alma mater, Wuhan University.
Shaking the young millet 6X
On April 25th, Xiaomi released a 6X new model, focusing on the camera function that young people attach importance to, 'before and after 20 million, making people more beautiful', the new machine continues to be endorsed by popular idol Wu Yifan, combined with touching pricing and conference venues, Millet 'ring powder' young people, especially college student groups are self-evident.
In terms of design, Xiaomi 6X does have an eye-catching capital. The all-metal body comes with five colors from 'spring' - red flame, quicksand gold, glacier blue, black stone, cherry blossom powder. Wu Da gorgeous spring vividly.
At the press conference, Lei Jun said that Xiaomi will insist on doing a good product that will 'move people's hearts and prices will be enough' to enable everyone in the world to enjoy the good life brought by science and technology. At the same time, he conveyed to the outside world the resolution of the Xiaomi Board of Directors: Xiaomi Hardware The comprehensive net profit rate will never exceed 5%. If there is an excess, the excess will be returned to the user.
And Xiaomi 6X upholds this property, compared competing products, to achieve 'almost the same configuration, almost half the price'. 6X mobile phone comes standard with Xiaolong 660 AIE processor, maximum 6GB RAM and 128GB storage, 5.99 inches full screen , Resolution 2160 × 1080. Mobile phone rear 20 million pixels Sony IMX376 + 12 million pixels Sony IMX486 dual camera, front 20 million pixels AI beauty camera, battery capacity 3010mAh, built-in small love classmate voice assistant. To enhance the camera effect, millet Japanese designers are also invited to customize a wealth of master filters. Millet 6X currently has three versions to choose from, which are 4GB+64GB version 1599 yuan, 6GB+64GB version 1799 yuan, 6GB+128GB version 1999 yuan, and the equivalent configuration The basic selling price of OPPO R15 and vivo X20 is 3299 yuan and 2699 yuan respectively.
In addition, Xiaomi 6X also supports AI face unlocking and fast charging technology, which is very cost-effective.
Barbarian at the door
According to the price/performance advantage, Xiaomi has stumbled for many years, but eventually he went to the grand road of IPO. The market valuation is about 100 billion yuan. A media person who is familiar with Xiaomi’s feelings, 'Every start based on cost performance is difficult, millet. Mobile phones, millet notebooks, millet AI, millet ecological chain, Mi Jia... but every hard choice, the funny choices at the start, stay up to the present, one by one is blossoming, and in times of crisis, pulling the Lord Industry. '
In 2015, Xiaomi’s mobile phone sales fell short of expectations for the first time. In 2016, it even faced Waterloo in the mobile phone business. The market began to question the Xiaomi model. In the autumn of 2016, with the rise of the concept of full screen, Xiaomi released a 91.3% screen share ratio. New MIX product successfully bottomed out. In 2017, Xiaomi released its first self-developed SoC澎湃S1 chip, and released the first choice of Xiaomi 5c with this chip, becoming an independent SoC mobile chip after Apple, Samsung, and Huawei. Mobile phone makers. Since then, Xiaomi has released a number of new products that have hit the high-end market, strengthened its segmentation in the mid- to low-end areas, and finally completed the Jedi counterattack in 2017. The sales growth rate has been ranked first in the industry. It was completed in October. 100 billion yuan full revenue target.
However, the blooming of Xiaomi's ecological chain has also been cited as a 'barbarian' at the entrance by many 'outside the circle' industries. At the end of 2017, Lei Jun announced at Xiaomi IoT Developer Conference that the total number of Xiaomi's intelligent hardware networking equipment exceeded 85 million units. Into the device more than 800 species, partners over 400. Stone sweeping robots, small love classmates, cloud rice technology appliances and kitchen appliances, etc. have been recognized by consumers. Many home appliance manufacturers have talked about the fear of millet, Lu Zhichun from the kitchen and electric appliance business department of Wanjiale once said, 'We are not afraid of the entry of integrated household appliance companies, but we must be careful of such outsiders as Xiaomi and China Vanke;' Liu Guoqing of Vantage's water heater business also said: 'Now Xiaomi has already entered the kitchen power market. It is estimated that it will enter the water heater market in the future. It is only that water heaters involve water, electricity, and gas safety technologies. There are certain barriers, but we think that it is only a matter of time for Xiaomi to enter. It's not the same game. Let the traditional business is a headache.
In the past two years, while stabilizing the online market, Xiaomi has accelerated the development of the offline market. It is reported that by the end of 2017, Xiaomi has started 242 millet homes in more than 150 cities in China, and its monthly turnover exceeded 750 million yuan. The home model has also become a target for some small and medium-sized home appliance companies. For example, Weibo water heaters have planned to imitate millet and set up diversified product display stores at various levels.
In overseas markets, especially in the Indian market, which focuses on cost-effectiveness, Xiaomi has made a great triumph and IDC report shows that in the third quarter of 2017, Xiaomi leaped into the smartphone brand of NO.1 in India with a market share of 23.5%. In 2017, Xiaomi The growth rate in the Indian market reaches 300%.
In 2018, Xiaomi or as a unicorn company logged in to the A-share market, and this 'small loach' can stir up a lot of waves, and let us wait and see.