The transformation and upgrading around the high-end market is very lively. How to shake this big cake has become a problem for all walks of life.
For the home appliance industry, the wind in the high-end consumer market is even more exciting. According to the 2017 China High-end Consumer Electronics Consumer Survey Report released by the Red Top Award organizing committee, 40.8% of consumers tend to choose 10001. ~ 15,000 yuan for high-end TVs; 37.1% of the respondents are willing to purchase high-end refrigerators from 2001 to 16,000 yuan; 46.7% of the population are willing to pay for high-end drum washing machines of 8001 to 10,000 yuan; 34.5% of the interviewees are willing to spend 6001~8000 Yuan Tian set up a clothes dryer; 42.4% of the population are willing to purchase high-end air-conditioner air conditioners for the period from 12001 to 16,000 yuan; 39.3% of the respondents are willing to spend 6001 to 8,000 yuan to set up high-end dishwashers for the kitchen.
So, how can we stand in the high-end tuyere to become the king? On the one hand is the home appliance manufacturers must have the ability to technological innovation, on the other hand is the aesthetic ability of the appearance of the process design considerations.
In the past two years, during the process of high-end transformation and upgrading of the home appliance industry, there has been a blind tide of congestion. Almost all household electrical appliance manufacturers have said 'intelligence'. However, the multi-level nature of the Chinese market, the diversity of consumer demand, decided Industry transformation cannot be only an option of 'intelligence'. Fashionable exterior design is also the most important identification symbol.
Thin-walled color TVs, brushed metal panel refrigerators, cabinet-style aesthetic designed washing machines...
Under the support of new concepts, new technologies, and new technologies, the product is integrated into the concept of life aesthetics. After being placed in a specific life scene, the artistic power carried by the products will be disseminated in a subtle way, giving people living in it. Art enjoyment and spiritual satisfaction.
According to Lu Jiebo, the deputy secretary-general of the China Electronic Chamber of Commerce, with a very mature market and highly homogenized products, the stylish and personalized design has become a new way of stimulating the upgrading and achieving differentiation. He also emphasized that The bold breakthrough in appearance design of home appliances is not simple innovation, eye-catching, cross-border integration of technology and art, so that high-end home appliances not only allow people to upgrade their functions, but also realize a psychological enjoyment. It also serves to beautify the home, satisfy the needs of sensory aesthetics, and is a direct reflection of the added value of the product.
For the brand, art is an 'affordable feeling'. After the consumer's pursuit of consumption has risen to the spiritual level, we have more room for imagination in the design of home appliances.