The upcoming May Day holiday is coming. As the weather gets hotter day by day, the air-conditioning market has ushered in a key sales node. According to statistics, due to the 2016 real estate market boom and supply-side reforms to inventory, China’s air-conditioning in 2017 The market has ushered in an unprecedented outbreak. The retail sales volume and retail sales of the air-conditioning market reached 57.87 million units and 19.87 billion yuan, a year-on-year growth rate of 27.4% and 32.4%, respectively. Both the production and sales volume hit a record high.
However, in 2018, this grand event may not appear. According to the ecyung.com data platform, air-conditioning Tmall sales increased by 157.5% year-on-year in 2017, including a year-on-year growth of 217% in the first quarter of 2017; and in 2018 In the first quarter, the air-conditioning market grew by only 91.4% year-on-year, and the first-quarter growth was mainly due to the nationwide sales of low-temperature snowstorms in January 2018, which helped air-conditioner sales in January. However, in March, Tmall's air-conditioning market grew by only 60%. The brand Tmall's annual sales growth will be less than 45%. According to past air-conditioning data analysis, only the cat air-conditioning market grew by more than 50% on the day, and the overall national air-conditioning market can not keep sliding.
Therefore, May 1st this year, for the air-conditioning market, is tantamount to a 'combat season'. How to stand out in an unfavorable market environment, is the major challenges faced by major air-conditioning manufacturers at this stage.
Matsushita Air-Conditioning Co., Ltd. established its 60th anniversary and used technology and strength to break through the difficulties. It launched air-conditioning products with new features such as nanoeX, WiFi, and automatic dehumidification. The Swords Health Smart Market can be said to be a precise entry point. Nowadays, with the increasing living standards, health issues have gradually become a hot topic of concern. Environmental pollution also poses a great risk to health. Air problems such as smog, dust, mold, and bacteria are becoming a health problem for people. The biggest threat.
At present, there are many air conditioners that are healthier, but what are the advantages of Panasonic Air Conditioning? Matsushita Air-conditioning is based on the accumulation of a century-old Matsushita Electric Industrial Co., Ltd. High-tech, high-quality, and high reputation are its outstanding strengths. Take Panasonic AE series health. Air conditioning, for example, is equipped with nanoeX, nanoe-G nano-ion, WIFI intelligent remote control, and high-density antibacterial and anti-mildew strainer. It is an offensive and defensive one, which solves household air problems for consumers and easily controls air conditioning.
Nanoe nano water ion, it can be said that Panasonic's black technology in recent years, the main so-called nanoe nano water ion technology, is through the nanoe nano water ion generation device, gather the moisture in the air, cooling and condensation, high water supply The voltage gradually splits the water mist to produce nanoe nano-water ions. The nanoe nano-water ions can strongly inhibit the growth of molds. It can decompose the harmful substances benzoic acid and hexadecane in PM2.5, and can also remove disgusting second-hand. Cigarette odor. The nano-water ions can diffuse into the corners of the room, infiltrating into the sofa, the fabric of bed sheets and clothing inhibit the activity of the attached bacteria.
The air-conditioner market is a very regular market. As the saying goes, 'Looking at the sky to eat', when the weather is unusually hot or cold, it can often make the sales of air conditioners popular. With the continuous popularization of health concepts, the air-conditioning market is becoming increasingly rational. To occupy the height of the market in the health field, the quality of the product itself is undoubtedly the most important. In this regard, Panasonic air-conditioning has achieved wisdom to win, health break through, become this round of sales cycle.