Recently, various home appliance companies have successively issued their 2017 annual reports, and companies such as Baidian, Heidian, and kitchen appliances have all submitted their own answers, and several of them are happy with their revenue. In terms of the black power industry, Zhiyan Consulting According to the data, from the perspective of market share, the top five color TV companies in 2017 are still being recruited by Hisense, Skyworth, TCL, Konka, and Changhong. With the arrival of the 'Internet+', the new industry in the black industry is increasing. The competition is already open.
Increased revenues
So far, except for Skyworth Digital’s unannounced annual report, the top five black power companies have announced the 2017 annual reports or performance bulletins of the other four TV companies.
In 2017, Konka achieved a total operating income of 31.628 billion yuan, an increase of 53.84% year-on-year; net profit attributable to shareholders of listed companies was 5.057 billion yuan, an increase of 5185.74% year-on-year.
TCL achieved revenue of 111.58 billion yuan, an increase of 4.79% year-on-year; net profit attributable to shareholders of listed companies was 2.665 billion yuan, a year-on-year increase of 66.32%.
Sichuan Changhong Company realized operating revenue of 77.632 billion yuan, an increase of 15.57% year-on-year; net profit attributable to shareholders of listed companies was 356 million yuan, a year-on-year decrease of 35.76%.
Hisense Electric realized revenue of 33.009 billion yuan, an increase of only 3.69% year-on-year; net profit attributable to shareholders of listed companies was 942 million yuan, a year-on-year decline of 46.45%.
From the perspective of revenue, the sales of the four black giant companies increased year-on-year, TCL and Hisense recorded a smaller year-on-year increase, and Konka and Changhong saw a larger percentage increase. In particular, Konka’s full-year revenue increased by half from last year. In fact, this is inseparable from Konka's mixed ownership reform. In 2017, Konka began to reform the development model and mechanism system, and officially launched the corporate operation of the color TV business. According to the contents of the annual report, in April of last year, Konka integrated the multimedia business into the multimedia industry headquarters to form a business group with TV and display products as the core, and dealt with market competition in a coordinated manner. On the other hand, Konka also strengthened its R&D team construction. , Intensified investment in product research and development, and thus achieved good results in the financial report.
Traditional TV companies are less affected by market fluctuations
2017 was a very difficult year for the color TV industry. Demand in the global TV market was weak. Data released by the market research agency IHS showed that global TV shipments in 2017 decreased by 3.4% year-on-year. Data from China E-Commerce Times shows that domestic TV in 2017 Retail volume decreased by 8.1% year-on-year. According to data from Ove Cloud Network, the retail volume of China's color TV market in 2017 was 47.52 million units, which was a decrease of 6.6% year-on-year.
Even under such a backdrop, the data sheets for multimedia TV services delivered by various TV companies are still considerable:
Under the pressure of the increase in prices of upstream panels and the shrinkage of the electricity industry, Konka unexpectedly surrendered a beautiful response after a series of reforms. According to the 2017 annual report, Konka Color TV business achieved revenue of RMB 11.995 billion in the whole year. Although the proportion of Konka Group's overall revenue has dropped to 38%, the operating profit of Konka Color TV increased by 10.46% year-on-year to 1.93 billion yuan, and the gross profit margin increased by 2 percentage points year-on-year to 16.11%. This shows that it is still Konka Group. The pillar industry that survives.
Zhou Bin, president of Konka Group, believes that in the difficult 2017, Konka color TV business undertook pressure, achieved contrarian growth, turned losses into profits, laid a solid foundation for the development of 2018, and brought the whole Konka Group Obvious change.
Similarly, TCL also contends against the trend. In 2017, TCL Multimedia sales revenue increased by 22.4% year-on-year, and net profit increased by 345.7% year-on-year. Annual sales of LCD TVs were 23.737 million units, an increase of 15.9% year-on-year, including 15.221 million sales of smart Internet TVs. , an increase of 34.8% over the same period last year. In addition, TCL also achieved impressive results in overseas markets, its multimedia LCD TV sales increased 33.5% year-on-year to 14.07 million units, turnover increased by 50.5% year-on-year to 20.95 billion.
Changhong, the general manager of the annual report, is not to be outdone. Chang Wei, general manager of Sichuan Changhong, Li Wei, announced at the same time that the company's 2017 annual report was announced. In 2017, Sichuan Changhong’s TV and refrigerator business were stable, especially for TV business, the industry’s downturn was large. Under the background, the company has achieved a rapid growth. According to data from Zhong Yikang, due to the general price increase of panel and chip components in early 2017, the cost of the color TV industry rose sharply. Last year, the domestic TV retail volume decreased by 8.1% year-on-year. In this unfavorable industry environment, the global sales revenue of Sichuan Changhong TV increased by 3.97% year-on-year, and the domestic market share increased by 0.5% year-on-year.
In contrast, Hisense's data is somewhat ambiguous. As in previous quarters, Hisense Electric has not disclosed the specific amount of TV sales in the financial report, but it has repeatedly emphasized: 'Hisense TV's retail volume has been consecutively 14 The year ranked first in China's TV market'. According to China Yikang data, in 2017, the retail and retail sales of Hisense TV were 16.79% and 17.96%, respectively. When China National Grid examined the annual report of Hisense Electric, although Hisense found that The sales of electrical appliances in domestic market showed a downward trend, but the sales in overseas markets continued to rise, up 27% year-on-year, accounting for 40% of the total revenue, with sales of 12.3 billion yuan.
Skyworth has not yet published its 2017 annual report. The last month's color TV sales data for the 2017/2018 financial quarter disclosed by Hong Kong-listed Skyworth Digital Technology Co., Ltd. found from April 2017 to March 2018, and April 2016 to 2017 Compared to the same period in March of the same year, Skyworth TV's overall sales fell by 3%.
The detailed data includes that Skyworth TV sales in the Chinese market dropped from 9.339 million units to 7.767 million units, a decrease of 16%. Overseas markets showed an upward trend, rising from 6.943 million units to 7.953 million units, an increase of 15%. In the 2017/18 financial year, Skyworth TV's TV sales decreased by 3%. Industry analysts told China National Grid that this is not in the upstream panel of Skyworth TV and is strongly influenced by panel prices and supply chains. With great relationships, with the pressure from the market, the decline in sales and profits is inevitable.
Internet TV is Polarized with 'Windy Water'
In 2012, with the launch of LeTV's Super TV, the Internet TV market has been spurring its way into the color TV market at a low price. Over the past four years, a number of Internet TV brands, including Xiaomi, Zhishang, Weixiao, PPTV, and Storm, have been born one after another.
However, this 'wild growth' has not escaped cruel market turmoil. According to the data released by the China Flat Panel Television Industry Conference in 2017, the overall share of Internet TV brands in 2017 has dropped to 10%. According to the inspection data of Ovid Cloud Network Shows that in 2017, the market share of Internet TV brands was only 13%, a year-on-year decrease of 6%, and the newly-listed models decreased by 11% year-on-year.
With the collapse of LeTV's "Empire", LeTV was once depressed. The general manager of LeTV.com, Liu Shuqing, said that the fluctuation of TV sales in 2017 was mainly due to the combination of the company's extremely tight cash flow and declining market demand. Chuangzhi, Tencent, Jingdong, Suning, TCL and other 67 giant companies made an agreement on the investment intentions of Le Rongzhixin (formerly LeTV Zhixin and Xinlezhizhijia), as well as the signing of a new cooperation agreement between Tencent, Jingdong and Leflux, Music TV seems to usher in a turning point, the future can be expected.
However, without the support of the giant 'Olive Branch', barley is not so fortunate to see TV. One after another, quietly withdrawing in the precarious situation, a number of Internet TV companies, such as micro-whale, shanghai, and pop, not only failed to achieve satisfactory results, but were even found to be in arrears with suppliers. Money, financing difficulties, etc.
According to the annual analysis report of Ovid Cloud Network's color TV industry, China's domestic color TV market was hit hard in 2017. In addition to rising panel costs, weak Internet brands are also a major incentive.
There are brands that are struggling on the beach. There are also some brands that have risen suddenly, such as storms and millet.
From the annual report data released by Stormwind Group on April 19th, the focus of Stormwind Group has also been placed on the storm TV. The 2017 annual report shows that Stormwind Group achieved operating income of 1.915 billion yuan, a year-on-year increase of 16.25%. Attributable to listed companies The net profit of shareholders was 55,139,300 yuan, a year-on-year increase of 4.41%. Among them, Storm TV achieved an operating income of 1.348 billion yuan, a year-on-year increase of 45%. In 2017, the loss of television products decreased by 32%, and the loss rate was significantly narrowed. At the same time, a single storm TV product averaged. The unit price of sales rose by 33%, and the operating income reached RMB 67 million, an increase of approximately 370% year-on-year.
The National Grid of China noted from the storm annual report that Storm Group’s hardware has achieved a narrowing of its losses. In 2017, Storm Group’s sales of smart hardware were 843,100 units, an increase of 4.16% year-on-year. Sales of merchandise business grew 8 times year-on-year. In percentage points, the loss narrowed to -7.15%. This is a good signal for an Internet TV company. Feng Xin, Chairman and CEO of Stormwind Group, said that from 2018 to 2020, only one thing will be said inside and outside the company. , is Storm TV. In his view, 2017 is the transitional year of Storm Group. 'The profit point of a single TV, that is, the ARPU value of a single user exceeds the cost of winning customers, this time point is expected to be reached by mid-2018. The profit period will be reached in 12 months, ie 2019. '
Last year, Xiaomi gained even more momentum. According to data from Yikang, sales of Xiaomi TV in January-July 2017 increased by 91.2% year-on-year, during the period of 618, the sales of the entire network increased by 500% year-on-year, and Xiaomi TV was in 'Double 11'. The sales volume in the sales festivals all took up the top positions in the TV sales of Jingdong, Tmall, Suning and other platforms. In terms of channels, the number of Xiaomi line stores increased by about 250 in the last year. According to another data, the top ten color TV market in 2017 In the rankings, Xiaomi is the only Internet brand, accounting for approximately 5% of the color TV market.
In the storm TV conference in early April of this year, Liu Yaoping, CEO of Storm TV, was even more outspoken. The future of Internet TV is the competition between storm and Xiaomi. There are few opportunities for other brands. It seems that you may add All parties interested in investing 'return' music.
Experience the diversified transformation of Waterloo in 2017 is imminent
From the "winter", the transformation of color TV companies has also been put on the agenda. Konka is walking on the road to diversification in the transformation of the first fruit of the enterprise, which can be seen from its 2017 earnings report data. Under the background of the continuous decline in the color TV industry's profit margin, the black power companies have been looking for a way out, trying to get rid of the extremely thin net profit dilemma.
In the 2017 annual report, Hisense Electric first proposed that it is necessary to promote industrial chain extension and industrial expansion, build long-term development capabilities, and realize the transition from 'TV companies' to 'display companies'. In November 2017, Hisense and Formosa and Toshiba Corporation An agreement was reached for the acquisition of a 95% stake in Toshiba Image Solutions Corporation. It will receive a package of technologies, products, brands, and operation services for Toshiba TV. It will increase input in the field of artificial intelligence and expand the operating income of large-screen TVs.
According to the report of the board of directors of Sichuan Changhong 2017, Changhong will continue to deepen its corporate transformation, strengthen its industrial structure, and actively nurture its development momentum. In 2018, the company will strengthen the construction of artificial intelligence labs, strive for natural language interaction within 3 years, and identify video behaviors. Establish industry leading advantages in areas such as voice processing, promote the establishment of 'information security' and 'new energy materials' beacon laboratories, and accelerate the establishment of competitive laboratories for image quality technology, frequency conversion technology, and internet of things technologies, and strengthen technical support for industrial development. ability.
Li Dongsheng, chairman and CEO of TCL Group, also stated that while TCL will consolidate and enhance its television business, it will actively diversify its business and gradually expand into smart AV, smart home and other businesses through investments, mergers and acquisitions, and restructuring. Business growth space.
Peng Xiandong, general manager of China Consumer Electronics Co., Ltd., said that the World Cup and the Asian Games to be held in 2018 will be a good opportunity for color TV companies. However, the split of mobile phones and flat panels will also lead to a dramatic increase in the scale of television. We must jump out of simple television in the process of thinking about how to seek transformation.
According to the first quarterly report of China's color TV market in 2018 published by Ovid Cloud, the retail sales volume of the color TV market in the first quarter reached 12.15 million units, which is a 3.0% year-on-year increase. Retail sales scale 402 Billion yuan, an increase of 3.3% year-on-year. The panic in the color TV market gradually spread, and the color TV market also changed from a shock in 2017 to a warming trend. It is hoped that black companies will be able to upgrade and transform in this trend and diversification. Welcome the spring.