The air-conditioning market in 2018 is a very different market: The advent of the industry diversification of the air-conditioning industry, the expansion of mid-to-high-end market share, and the contending of product selling points, which also bring new opportunities for brand development. Leading technology and understanding of consumers, It will be the foothold of the brand in the market in 2018. In this context, the commander of the air-conditioner differentiates itself by positioning, and in 2018, it will introduce innovative technologies as fast as 10 seconds and 10 degrees, bringing high-quality living experiences to users and achieving results. Steady growth. According to the data from Ove Cloud Network, the commander of air-conditioners in the first quarter of 2018 had an increase of 220% in online performance, which doubled their performance to become the youngest brand in the industry.
In recent years, with consumer groups becoming younger, more fashionable, and more individualized, home appliance manufacturers are standing at a new starting line and reconstructing new business boundaries and game rules. Faced with 80, 90, and even 95 after the formation of The new main force of home appliance consumption is to create differentiated products that can attract the market and consumers, personalized products, and become the best breakthrough for commercial competition. The commander air conditioning deeply digs out the needs of young users, from the appearance or the display panel are all reflected Light and extravagant, simple concept. The experience is more close to the details of life, enhance the use of smart convenience and comfort, inadvertently create surprises.
The speed becomes a new demand. The commander air conditioner will reach 10 degrees 10 seconds.
Take the past strategic air-conditioner for the commander of air-conditioning and Suning's 2018, the many flagship products on display at the show have let users feel the advanced innovative thinking of the air-conditioner in the market. Like the latest research and development as fast as 10 seconds. With a 10 degree jump frequency technology, as long as you turn on the air conditioner, you can instantly experience the desired temperature, truly providing the user with an instant-to-use experience.
Seems to be a technological innovation, in fact, the commander of the air conditioning to accurately grasp the pain points. After a lot of investigations in the command and development team of the commander found that young users are more concerned about comfort, but also pay attention to the use of experience and temperature efficiency. According to a research conducted by the Institute of Home Appliances, the factors affecting the comfort of air conditioners are the important factors affecting the comfort of air conditioners. In response to this pain point, the commander of the air-conditioning innovation developed the “Radio Frequency Technology” and the air outlet temperature change rate after the air conditioner starts normal air output. Up to 10 degrees 10 seconds, this technology creates the industry's fastest cooling and heating speed, fully meet the needs of users.
Innovative experiential interaction, creating new products for users
In the rapid rise among the young consumer groups, the commander interacted with young people to realize the young community's innovation. For example, at the new product launch conference in 2018, the commander simulated 10 seconds and 10 degrees by using the warming leaves experiment. The speed of the plant allows the plant to display three colors of gray, green and yellow with changes in temperature. The user can witness the discoloration process of the leaves and experience the temperature change of the air-conditioner of the commander. In addition, the commander's life experience officer Sheng Yi Lun also came to the conference and showed the fans the experiment of changing color leaves. It also fully demonstrated the cross-border interaction between the star and the fan community.
Based on community interaction to obtain user needs, the commander of air-conditioning will create a series of high-value, high-quality air-conditioner products for young people, which will greatly satisfy the life qualities of young users who are 'lazy', 'simply' and 'quick'. As commander of HAA air conditioners 17 decibel mute technology, to solve the noise problem for the user; HOME one-click comfort technology, one-click to open, you can automatically complete the intelligent adjustment of temperature and humidity, greatly reducing the burden of frequent changes in temperature settings. While continuing to create a new blue ocean appliance market, it is firmly grasping the trend of the young home appliance market.
Industry insiders believe that the air-conditioner accurately grasps the consumer demand of the young community, and creates a series of new products, new marketing and new interaction methods according to the young people's fashion and personalized pursuits, and achieved sustained and steady growth in performance. Creating a new and new industry and new market for the home appliance industry. It can be said that this is an oasis in the home appliance market in the Red Sea. It is also a powerful driving force for the commander to continue to grow.