Imports and exports of nutraceuticals and foods are improving

Table China-funded nutritional and health food enterprises mergers and acquisitions of overseas brands

Figure 2008-2017 Annual Imports of Nutrition and Health Foods

Figure, table data source: China Chamber of Commerce for the Import and Export of Medicines and Health Products

Medicine Network April 26 News April 18, China medicine Health products Import and Export Chamber of Commerce releases 2017 China Nutrition Healthy food Analysis of the import and export trade situation, and the record of imported products of nutritional and health food products in China, the development trend of nutrition and health industry, enterprise The development method was pre-judgment. The analysis showed that the import and export trade of nutritious health food products in China showed an increase, and the scale of product import will continue to expand. M&A overseas brands are one of the methods used by Chinese companies to enhance their own strengths. To readers.

In 2017, China’s import and export of nutraceuticals reached US$3.56 billion, a year-on-year increase of 12.2%, a record high. Looking ahead, the implementation of the new “Regulations on the Registration and Filing of Health Food” will further promote the import of nutrition and health foods. , Cross-border e-commerce provides new ways for foreign dietary nutritional supplement products to enter China; Chinese-funded enterprises will continue to integrate and exchange resources through cross-border mergers and acquisitions. China's import and export of nutraceutical foods continue to improve.

In 2017, the major markets for China's nutritional and health food exports were the United States, Japan, Indonesia and other countries and Hong Kong, China. The export value was 250 million U.S. dollars, 0.9 billion U.S. dollars and 70 million U.S. dollars, 130 million U.S. dollars, respectively; (City) are Jiangsu, Guangdong, Shanghai, Shandong and Zhejiang, Jiangsu Ailand, Xianle Health, and Dalian Medical Connaught are among the top three exporters.

In 2017, China’s imports of nutraceuticals and foods were US$2.19 billion, an increase of 42.2% year-on-year (see photo). Imports mainly came from the United States, Australia, Germany, and Thailand. Imports were US$440 million, US$410 million, and 190 million respectively. US$ and US$ 130 million. Among them, the growth rate from imports from Australia was as high as 83.4%. In recent years, companies such as Australia’s Blackmores (Australia) and Swisse have continuously increased their brand promotion efforts in the Chinese market and their products have been consumed by China. The favor of the people.

The provinces (municipalities) with large import volumes are Zhejiang, Shanghai, Guangdong, and Beijing. The above-mentioned regions have developed economies and strong spending power. E-commerce, especially cross-border e-commerce, is developing rapidly. From the perspective of imports, vitamins and minerals, Fish oil products, sports nutrition, joint care products and probiotic products are more popular.

By the end of March this year, 17,457 health food products had been registered with the 'blue hat' (certified health food products approved by relevant national authorities), including 16,684 domestic products and 773 imported products.

Since the promulgation and implementation of the new "Regulations on the Registration and Filing of Health Foods" on July 1, 2016, the health food filing system has attracted the attention of the industry. In December last year, the first case of imported record products was licensed.

Compared with the registration, the 'first-time imported health foods supplemented with vitamins, minerals, and other nutrients' is relatively easy to file, and there are many such products to be imported in the declaration process. Those products that are successfully filed will further enrich China's nutrition and health. Industry market lines, they are imported into China in the form of general trade, and they are allocated to hundreds of thousands of homes. pharmacy , Shangchao and other offline channels.

As of the end of March this year, a total of 351 domestically filed products and 21 imported record products have been approved for listing. Tomson Becken Company and Tomson Fung Health's Hong Kong Jianzhibao Co., Ltd. are major manufacturers of domestic and imported health food approval documents respectively.

The “Research Report on the Development of China's Consumption Situation in the Next Three Years” pointed out by the Ministry of Commerce indicates that domestic consumption has entered a new stage of comprehensive upgrade and the scale of commodity consumption will surpass that of the United States and ranks first in the world. In the next three years, the consumer’s consumption concept will be more The trend toward environmental protection, health, personality and personal experience. With the development of China's economy and changes in the population structure, the overall quality of the population will increase, the elderly population and the sub-health population will continue to increase, and the nutrition and health industry will usher in a new opportunity for development.

For most overseas nutrition and health products, access to the Chinese market in the form of general trade still faces challenges. However, with the rapid development of e-commerce in China, cross-border e-commerce has also become an important mode of international trade in nutraceuticals and foods. Cross-border e-commerce development will also be further encouraged.

According to statistics, the total value of cross-border e-commerce import and export commodities that China passed through the customs system in 2017 reached 90.24 billion yuan, an increase of 80.6% year-on-year, of which exports amounted to 33.65 billion yuan, an increase of 41.3% year-on-year. Imports amounted to 56.59 billion yuan. The year-on-year increase of 120%. At present, many internationally renowned nutrition and health food brands have entered China through this channel. The pattern of maintaining the domestic health food market for many years is quietly changing. Domestic consumers' trust in quality of foreign famous brands and diversification of products The need to make purchasing nutritious and healthy products from cross-border e-commerce platform become a new choice for consumers.

In recent years, in order to further broaden the international market, many nutritional and health food enterprises in China have adopted the model of Chinese brands grafting overseas brands to expand (see table).

In February of this year, Harbin Pharmaceuticals Harbin Pharmaceuticals subscribed 40% of U.S. GNC shares and the transaction amounted to 300 million U.S. dollars. In December 2017, Flying Cranes spent USD 28 million to purchase Vitamin World, an American health food company; and in November 2017, Shanghai Guangze Food, Changchun Lianxin Investment Consulting Co., Ltd. acquired Australia old dairy company Brownnes Dariy, etc. Chinese-funded enterprises enhanced their financial strength and R&D capabilities through cross-border mergers and acquisitions, and realized resources from production and marketing models. Integration and interchange.