Text: Wang Yuran
On the eve of Huawei's spring new product launch conference, the founder of the SCC Superrunner Club Coke quietly released microblogging. Huawei MateRS Porsche Design and SCC worked together. The first time they were invited to participate in the 2018 Huawei Spring New Product Launching Ceremony, they learned about the Huawei MateRS Porsche Design. Frontier Technology. On April 12th, I was in Shanghai.
At the press conference on April 12, SCC Coke, Wang Sicong and others devoted themselves to the conference. In the context of Huawei's Mate RS Porsche Design launch, Huawei will have to cooperate with the SCC Super Running Club in depth. Infrequently, through this conference, more people are aware of the mystery of Huawei mobile phones and the SCC Super Running Club. The release of Huawei Mate RS is bound to attract a large number of high-end users to buy, and let these high-end users from other brands. To move to Huawei, you need some high-end people platforms.
A few days ago, Huawei invited all Huawei high-end users to visit the Huawei Research Institute in Shanghai. We discussed this Huawei Mate RS Porsche design with Bruce Lee, vice president of Huawei's mobile phone product line. Top representatives such as SCC Cola, FCC First Class Club representatives visited .
Huawei has a number of research institutes and is located at the highest level in Shanghai. This institute is located in Zhangjiang, Shanghai. The location is excellent and the environment is also very pleasant.
Why did I replace my mobile phone with Huawei?
The mobile phone for the big family is either Samsung, Apple, or Huawei. Once upon a time, the Internet was the same as the Apple mobile phone. Without Apple, it was impossible to mix in this circle. But in the past two years, the situation has really changed. Many people started using Huawei mobile phones.
SCC Coke was a fruity fruit in his early years. The release of Huawei Mate RS, SCC Cola also experienced it. Apart from photographing and designing, the system is full of praise for the mobile phone system. The hardware is currently the highest, and how the system is To be consistent with the fluency of the iPhone system.
When Bruce Lee speaks of the success of a system, the hardest part is not whether the experience and function are powerful, but whether it is accepted by consumers and developers. The richness of the application is the most important.
The contribution of the Huawei team to the underlying Android code is indispensable. Tens of thousands of engineers are replacing unreasonable code in the underlying Android code to make the phone more efficient and smoother. After Google makes optimization every year, Google will take these items. Into the latest version of Google. For example, before Huawei replaced the Android file system, and then Android to the new version in the second year, which is Huawei's due contribution to the Android ecosystem.
I believe everybody has noticed a phenomenon. As long as Apple's mobile phone introduces the latest models, it will also launch a corresponding upgraded operating system. If you use the old version of the iPhone to run the new system, the mobile phone will appear to have more caton than ever before. And the crash situation. So many people said that if you are not using the latest version of Apple's mobile phone, do not blindly upgrade to the latest iOS version, because it is likely that your mobile phone will no longer be as easy to use after the upgrade, and Once upgraded, it will no longer return to the previous version.
Huawei's latest EMUI 8.0 is still fluent even if it is an old model two years ago. There will be more Huawei in the future. Glory old machines received EMUI 8.0 push.
We value the offline experience
Up to now, the number of Huawei's national experience stores has reached 2,000, an increase of 19% from the previous year, and it has achieved high-speed growth on the basis of quality.
Previously, Zhu Ping said that one of the characteristics of new retail is life and experience. When consumers come to the store, they no longer just buy mobile phones, but experience a full-scene smart life. In terms of shopping habits, consumers are also more used to In the shopping district to buy.
The experience store sales staff will not only provide experiential services to consumers, share the latest product information, answer product use skills, software installation, after-sales, etc., but will also listen to the voice of consumers, understand consumer pain points, and provide consumers with more humanity. Service.
Bruce Lee also talked about Huawei's efforts to sort out the channels. Huawei's official outlets can all be found on the official website. There are no goods in the official experience store and there is no premium. In short, Huawei Mall online, Jingdong, Tmall The flagship store, offline experience store or counter in the core shopping district are all guaranteed to be in stock.
Huawei Mate RS and SCC work closely together
We are currently screening high-end users among Huawei mobile phone users and organize regular activities. The principle of Mate RS is maintenance-free. As long as there is a problem with the mobile phone, you will be given a replacement machine. The user's mobile phone is broken and provides door-to-door service. service.
Another is that we have found a lot of BD (Business Development), Huawei itself is still focused on the main channel, will be associated with a number of specialized providers, such as YHOUSE. PD users later found that the requirements are still very high Some of the provided consumer content is not sufficient to meet your needs. Therefore, you will need to explore some new BDs to start cooperation and hope that everyone will have a familiar or frequently used APP.
The problem with the membership system is this time a pilot. Porsche owners will form a circle because of a certain brand of car, but mobile phone users may not become a circle because of a mobile phone. This test is for future High-end users are better maintained, and we also hope that you will give more valuable suggestions. SCC users here in the 85-95 age group, they will lead the role of the trend can not be ignored.
Strict quality assurance
SCC Coke asked if there are some extreme conditions such as ultra-low temperature testing, the phone can be used normally. For this, you can rest assured.
The three underground floors of Huawei Research Institute are various reliability testing laboratories, including a 10m half-slope darkroom, a SAR detection laboratory, a communication protocol laboratory, a GCTC climate laboratory, and a reliability laboratory. Tell you that Huawei's mobile phone will be subject to multiple tests before it finally reaches the user's hands.
Huawei Mate RS differs from luxury products
The current mobile phone is not only a communication tool, it is our productivity tool. Although Huawei Mate RS is a high-end mobile phone, like a luxury product in a mobile phone, it is a mobile phone first. It is a high-end machine, but it is a traditional luxury product. different.
Many niche luxury mobile phone manufacturers are also dying. Luxury manufacturers can only develop or even outsource small quantities. It is Huawei's high-end machines that are never outsourced. Huawei's Mate and P series mobile phones have R&D expenditures of 1 each. A million dollars or more, including the Mate RS phone, many people will say that the price is too high, but Bruce Lee does not think this phone can make any money, because he can not share our one hundred million in this position of luxury goods. Putting in.
The author summary:
Whether it is the high-end transformation of Huawei brand or the market structure of smart phones, the Porsche design series is an excellent observation symbol. We will find that Huawei's brand management is undergoing a sharp change: Huawei rational, tough, technology-driven The brand gene is being integrated into more international and fashionable elements. Huawei’s high-end models’ communication appeals, while inheriting the successful label of the overall social convention, are also trying to create a universal culture born out of Huawei’s blood.
Text: Wang Yuran
On the eve of Huawei's spring new product launch conference, the founder of the SCC Superrunner Club Coke quietly released microblogging. Huawei MateRS Porsche Design & SCC did things together. The first time they were invited to participate in the 2018 Huawei Spring New Product Launching Ceremony, they learned about the Huawei MateRS Porsche Design. Frontier Technology. On April 12th, I was in Shanghai.
At the press conference on April 12, SCC Coke, Wang Sicong and others devoted themselves to the conference. In the context of Huawei's Mate RS Porsche Design launch, Huawei will have to cooperate with the SCC Super Running Club in depth. Infrequently, through this conference, more people are aware of the mystery of Huawei mobile phones and SCC supercars. The release of Huawei Mate RS is bound to attract a large number of high-end users to buy, and let these high-end users from other brands. To move to Huawei, you need some high-end people to stand on the platform.
A few days ago, Huawei invited all Huawei high-end users to visit the Huawei Research Institute in Shanghai. We learned about this Huawei Mate RS Porsche design with Bruce Lee, Vice President of Huawei's mobile phone product line, and the top-rated users such as SCC Coke and FCC First Class Club representatives. .
Huawei has a number of research institutes and is located at the highest level in Shanghai. This institute is located in Zhangjiang, Shanghai. The location is excellent and the environment is also very pleasant.
Why did I replace my mobile phone with Huawei?
The mobile phone for the big family is either Samsung, Apple, or Huawei. Once upon a time, the Internet was the same as the Apple mobile phone. Without Apple, it was impossible to mix in this circle. But in the past two years, the situation has really changed. Many people started using Huawei mobile phones.
SCC Coke was a fruity fruit in his early years. The release of Huawei Mate RS, SCC Cola also experienced it. Apart from photographing and design, the system is full of praise for the mobile phone system. The hardware is already the highest, and how the system is To be consistent with the fluency of the iPhone system.
When Bruce Lee speaks of the success of a system, the hardest part is not whether the experience and function are powerful, but whether it is accepted by consumers and developers. The richness of the application is the most important.
The contribution of the Huawei team to the underlying Android code is indispensable, and tens of thousands of engineers are replacing unreasonable code in the underlying Android code to make the phone more efficient and smoother. After Google makes optimization every year, Google will take these items. Into the latest version of Google. For example, before Huawei replaced the Android file system, and then Android to the new version in the second year, which is Huawei's due contribution to the Android ecology.
I believe everyone has noticed a phenomenon. As long as Apple's mobile phone introduces the latest models, it will also launch an updated version of the operating system. If you use the old version of the iPhone to run the new system, the mobile phone will appear to have more caton than ever before. And the crash situation. So many people said that if you are not using the latest version of Apple's mobile phone, do not blindly upgrade to the latest iOS version, because it is likely that your mobile phone will no longer be as easy to use after the upgrade, and Once upgraded, it will no longer return to the previous version.
Huawei's newest EMUI 8.0 is still fluent even if it is an old model two years ago. There will be more Huawei in the future, and the old machine will receive EMUI 8.0 push.
We value the offline experience
Up to now, the number of Huawei experience stores nationwide has reached 2,000, an increase of 19% from the previous year, and a higher rate of growth has been achieved on a quality-based basis.
Previously, Zhu Ping said that one of the characteristics of new retail is life and experience. When consumers come to the store, they no longer just buy mobile phones, but experience a full-scene smart life. In terms of shopping habits, consumers are also more used to In the shopping district to buy.
The experience store sales staff will not only provide experiential services to consumers, share the latest product information, answer product use skills, software installation, after-sales issues, etc., but also listen to consumers, understand consumer pain points, and provide consumers with more humanity. Service.
Bruce Lee also talked about Huawei's efforts to sort out the channels. Huawei's official outlets can all be found on the official website. There are no goods in the official experience store and there is no premium. In short, Huawei Mall online, Jingdong, Tmall The flagship store, offline experience store or counter in the core shopping district are all guaranteed to be in stock.
Huawei Mate RS and SCC work closely together
We are currently screening high-end users among Huawei mobile phone users and organize regular activities. The principle of Mate RS is maintenance-free. As long as there is a problem with the mobile phone, you will be given a replacement machine. The user's mobile phone is broken and provides door-to-door service. service.
The other is that we have found a lot of BD (Business Development), Huawei itself is still focused on the main channel, will be associated with some specialized providers, such as YHOUSE. PD users later found that the requirements are still very high Some of the provided consumer content is not sufficient to meet your needs. Therefore, you will need to explore some new BDs to start cooperation and hope that everyone will have a familiar or frequently used APP.
The problem with the membership system is this time a pilot. Porsche owners will form a circle because of a certain brand of car, but mobile phone users may not become a circle because of a mobile phone. This test is for the future High-end users are better maintained, and we also hope that you will give more valuable suggestions. SCC users here in the 85-95 age group, they will lead the role of the trend can not be ignored.
Strict quality assurance
SCC Coke asked if there are some extreme conditions such as ultra-low temperature testing, the phone can be used normally. For this, you can rest assured.
The three underground layers of Huawei Research Institute are various reliability testing laboratories, including a 10m half-slope darkroom, a SAR detection laboratory, a communication protocol laboratory, a GCTC climate laboratory, and a reliability laboratory. Tell you that Huawei's mobile phone will be subject to multiple tests before it finally reaches the user's hands.
Huawei Mate RS differs from luxury products
The current mobile phone is not only a communication tool, it is our productivity tool. Although Huawei Mate RS is a high-end mobile phone, like a luxury product in a mobile phone, it is a mobile phone first. It is a high-end machine, but it is a traditional luxury product. different.
Many niche luxury mobile phone manufacturers are also dying. Luxury manufacturers can only develop or even outsource small quantities. It is Huawei's high-end machines that are never outsourced. Huawei's Mate and P series mobile phones have R&D expenditures of 1 each. A million dollars or more, including the Mate RS phone, many people will say that the price is too high, but Bruce Lee does not think this phone can make any money, because he can not share our one hundred million in this position of luxury goods. Putting in.
The author summary:
Whether it is the high-end transformation of Huawei brand or the market structure of smart phones, the Porsche Design Series is an excellent observation symbol. We will find Huawei's brand management is undergoing a sharp change: Huawei rational, tough, technology-driven The brand gene is being integrated into more international and fashionable elements. Huawei’s high-end models’ communication appeals, while inheriting the successful label of the overall social convention, are also trying to create a universal culture born out of Huawei’s blood.
