The episode of Micronet reported on April 26. 'Suddenly the spring breeze came, and the mobile industry's entire AI. The blind AI hype will not help the industry to advance, but it will mislead consumers. ' The 2018 Global Mobile Internet Conference (GMIC) is held worldwide today. At the AI Leaders Summit, President Zhao Ming of the glory followed the AI 'gun fire'.
What is the emboldened style of "Following style" AI glory?
With the continuous deepening of research in the field of artificial intelligence, AI has become the mainstream trend of current smart product development. Today, the concept of AI is even more plentiful in all walks of life, making consumers dazzled and confused.
In Zhao Ming’s opinion, people’s enthusiasm for AI today is similar to that of 2014 and 2015 when they talked about the popularity of Internet mobile phones. While everyone talks about AI, the function of AI is over-amplified, and the AI capabilities of mobile phone manufacturers are Overpacking, which to some extent confuses the user.
Zhao Ming stated that AI is a complete system composed of chip algorithms, systems, etc. The construction of a real AI capability system, hardware, smart systems, and AI applications are indispensable. Each company may be issued at one of its levels. Strength, enjoy the dividends of this industry development.
At the same time, Zhao Ming pointed out that there are three types of 'follow-up' AI in the mobile phone industry.
First, the packaging AI with no substantial improvement in computing power: The original chip architecture has not been upgraded. Although the concept of the 'third-generation' and 'dual-core' packaging is used, the actual computing power is far behind.
The second is the speculative AI with no real function: The AI function has no real landing. For example, some manufacturers use the name of 'AI' in the shooting function, but the actual photographing experience is far from the publicity effect.
Third, closed AI without ecological construction: The AI system has no ecological construction and has the ability to handle AI, but it does not create an ecological environment for users to experience wonderful AI life.
Faced with the industry's 'AI' chaos, this year's conference, Zhao Ming combined with glory experience, for the first time to talk about AI's 'triple realm': chips, smart systems, AI applications. Zhao Ming explained: ' AI is not a function, a module or a technology, but a complete system composed of chip algorithms, systems, etc. If a company wants to build a real AI capability system, hardware, smart systems and applications are indispensable for these three aspects. . '
The reason why we dared to refute the chaos of industry development was that Glory's ambition was full of AI. The development of AI requires a systematic project from the underlying hardware to the upper application and ecology. In these respects, Glory has already planned and made arrangements in advance. Good preparation.
According to Zhao Ming, starting from 2012 when Huawei established the '2012 laboratory', Glory began to explore the field of artificial intelligence. It has been persisting for six years. In December 2016, Glory released the industry’s first AI mobile phone for glory Magic. The AI field took the lead.
In terms of chip R&D, thanks to the research and development of HiSilicon chips. The Kirin 970 flagship chip released at the end of last year was equipped with the world's first built-in independent NPU (Neural Network Unit), which guarantees powerful computing power while also serving as its upper layer. Development related applications provide the hardware basis. In November 2017, Glory released the Glory V10. The powerful computing power provided by the AI further enabled the camera and other functions to open the AI mobile phone 1.0 era.
The glory of 10 phones released on April 19 marked the glory of the mobile phone AI officially entered the 2.0 era. In addition to continuing to strengthen the AI for the camera, entertainment and other applications of empowerment, more emphasis on AI ecology support.
In fact, at the developer conference held in Hong Kong in March, Huawei released HiKey 970, the world's leading artificial intelligence development platform. HiKey 970 will provide developers with an open-source development board with powerful AI computing, hardware acceleration, and strong performance. , assists in the ecological construction of AI applications.
At the same time that Glory 10 was released, Huawei launched the Shining Star of the One Billion Fund, which aims to incentivize developers to innovate and join hands with industry-leading partners to enrich the user experience in the AI 2.0 era and build an AI ring ecosystem. The ability of technology to build a deeper breakthrough in application experience truly empowers the industry.
You can see that relying on powerful AI computing, Glory AI 2.0 brings a steady stream of AI experiences (such as face recognition, self-portraits, scene recognition, etc.) and distinctive AI life (such as intelligent voice assistant, smart home Etc.) As Zhao Ming said, through the empowerment of AI, the mobile phone will become the co-processor of the future human brain, further narrowing the distance between users and experts, both for the user's feelings of use, as well as the improvement of the quality of life. Play a role in promoting.
With the layout of chips, applications, ecology, etc., Glory has established a leading edge in the important aspects of AI.
Do the wind lectures without fear of the market in winter
Glory and Zhao Ming are regular customers of GMIC. This year, Zhao Ming also attended the GMIC Summit for four consecutive years. In recent years, Zhao Ming has continuously glorified core strategies and industry perspectives through GMIC output, triggering industry attention.
In 2015, the Internet mobile phone industry's “wind theory” prevailed. In order to compete for the first wave of 'demographic dividends' in the smart phone market, mobile phone manufacturers have devoted themselves to hype, marketing, and price wars, but they have neglected the quality and technological innovation of the product itself. At the GMIC Conference, Zhao Ming, who just took the post of President of the New Glory, proposed the idea of “Foolish Birds Not Waiting for the Wind” and reminded the entire industry to practice solidly. It should not be done on the road to brand building.
Based on the judgment of the industry's “flood”, Glory proposed the slogan of “No fear of stopping the wind” and smoothly passed the “wind stop” period of Internet mobile phones in 2016. In that year, Glory not only maintained the sales volume of 40 million units in 2015. , also achieved a huge harvest in product word of mouth. According to Bain's China Net Market Net Ratings data show that in 2016 the domestic smart phone industry net recommendation value (NPS), glory with 47 points and Apple's mobile phone tied for the first one.
In 2017, the voice of the Internet's mobile phone 'sing and fall” began to rise. At this time, Glory gave different perspectives. At the GMIC conference, Zhao Ming published the keynote speech entitled 'Celebrating the Future in the Second Half of the Internet.' According to the advantages of Internet mobile phones in sales channels and user interactions, their future expectations in the mobile phone industry are optimistic.
In 2018, the growth rate of the global smart phone market will further slow down. According to GFK data, China’s Q1 domestic mobile phone shipments were only 105 million units in 2018, a year-on-year decrease of 6.2%. As the demographic dividends faded, the replacement cycle lengthened. , The lack of killer applications and 5G has not yet arrived, the domestic mobile phone market has entered the 'winter era'.
How to deal with the frozen period of the domestic mobile phone market? In this year's GMIC, Zhao Ming proposed the three-layered barrier of glorious 'wintering': innovation, a friend who has a future, sails to the sea, and takes 'too often and sometimes' to this year. The development of glory is set.
Zhao Ming said that Glory insisted on the ultimate pursuit of innovation. It spends 15% of its annual sales on R&D, and Glory always stays at the forefront of the industry in product innovation.
In the construction of the ecological partnership, according to Zhao Ming, from April 29 to May 1, Glory will speed up the layout, and will open 100 stores under the line with its partners. Glory will adhere to the 'light asset' model. , advancing toward the line.
After gaining a firm foothold in the Internet mobile phone industry in the domestic market, Glory turned its sights overseas and announced its overseas expansion plan at the end of last year. In 2018, Glory successively entered Myanmar, Vietnam, Malaysia, Indonesia and Thailand and other Southeast Asian countries. According to third-party data, in the first quarter of this year, Glory’s overseas sales doubled year-on-year, including the fastest growth rate in the Indian market, and a year-on-year growth in the UK and Russia and other markets.
Relying on the above-mentioned three-layer barrier, Glory has achieved a contrarian growth in the industry's 'winter' and gradually pulled away from competitors.
According to Glory's plan, Glory will become the world's top five mobile phone brand in three years. It is expected that overseas sales will reach 50% in 2020, which means Glory will become a truly international company.