Data shows that in 2017, the market size of China's online video user payment market was RMB 21.8 billion, which was nearly doubling year-on-year. It is expected to maintain a rapid growth of over 60% in the next two years. Driven by the increase in users’ willingness to pay and the realization of IP adaptation, China The digital reading market exceeded 10 billion yuan, an increase of 31.1% year-on-year. It is expected that the compound growth rate will still be close to 30% in the next few years.
In 2017, the short video market ushered in rapid growth. According to the report, in 2017, the number of short video subscribers in China exceeded 410 million, an increase of 115% from the same period of the previous year, and compared to 2016, it has doubled monthly. At the same time, the report predicts that The annual short video market will exceed 35 billion.
In terms of live broadcasting, the number of online users in China reached 422 million in 2017, which represents an increase of 77.78 million in 2016. The penetration rate of Internet users reached 54.3%; of which, the number of live game users reached 224 million, and the number of live broadcasting users reached 220 million. Compared with 2016, there has been a significant increase.
In addition, the online game market also enjoyed good growth last year. According to statistics, the online game market in China reached RMB 235.5 billion in 2017, an increase of 32% year-on-year. In 2017, the number of online game users in China reached 442 million, an increase of 24.57 million over 2016. People, the penetration rate of Internet users reached 57.2%; the number of online mobile game users reached 407 million, an increase of 55.43 million from 2016, and the penetration rate of mobile Internet users reached 54.1%.