From the market, the first appearance of curved TV made people 'amazing' and 'novelty'. It tripled, and the rate of decline in the first quarter of this year saw consumers go from novelty to reason to aesthetic fatigue. It took only three years. Reasons for those who are more rational are the reasons for manufacturers themselves. First, there is no dazzling new technology. Second, many traditional TV brands have taken the initiative to withdraw from the surface liquid crystal field, began to push the concept of a full screen, and stole the limelight of the surface.
Speaking of the stunning and declining process of curved surface television, people can not help but think of the original PDP TV, commonly known as 'plasma' TV. According to insiders, plasma technology has obvious advantages over rival LCD technology, high brightness, good color reproduction, gray Rich in speed, responsiveness, and open field of vision. The screen has no trailing and is suitable for viewing dynamic pictures. The LCD TV has the phenomenon of smearing, and it also leaks light. The viewing angle is small and is criticized by the plasma TV fans. The plasma TV also saves more power than the LCD. , Because the black display does not use electricity, and the LCD can not display pure black, behind the high-brightness lamp will always consume power. So at that time the industry circulated such a sentence: 'Layers buy LCD, professional buy plasma.'
However, what causes the plasma with so many advantages to lose its liquid crystal and completely withdraw from the TV market? Insiders say that the main reason is that the Panasonic-based plasma camp is unwilling to share its technology with others. Sharing panel resources, leading to fewer and fewer companies in the plasma camp, the original support for plasma manufacturers gradually switched to the LCD camp, jointly expand the LCD market.
Matsushita Electric is known as the 'Father of Plasma', which accounts for the vast majority of the global plasma panel market. However, due to its relatively closed technology, some of the deadly technical shortcomings of plasma technology have not been resolved. 2005, 2006 During the year, plasma TVs have been used for several years, exposing the problem of 'burning'. The images left irreparable damage on the screen. Compared to LCD TVs of the same size, plasma TVs are much more expensive. The problem of 'burning' exposed the technical defects of plasma. In these two years, it was the critical period when plasma and LCD TVs competed for market discourse rights and became a watershed for plasma.
Some people say that Panasonic overestimated its ability to solve subsequent technical problems. If Panasonic was able to form an industry alliance equal to the LCD camp at the time, the outcome of plasma technology may change. In contrast, LCD technology is adopted. The open mindset has attracted more companies to participate in the market, so as to increase the market share and reduce the cost, several price cuts have occurred. First, it has laid a foundation for price. Second, many participating companies The company also continuously seeks technological innovation and breakthroughs, which further promotes the LCD TV market penetration rate and market position stability.
Therefore, no matter if it is a new technology or a new business, it will require more business participation to become the mainstream of the market. The so-called 'all people pick up firewood and fire is high'. Nowadays, when many brands have begun to withdraw from the new business of curved TV, it is difficult to imagine Will curved TVs not return to growth? Will it be as short-lived as plasma, even shorter than plasma?