Many netizens have moved after watching and praised the conscience of Xiaomi. The industry insiders may not think so. Weibo certification is the deputy general manager of Asustek Computer (Shanghai) Co., Ltd. @ Wang Yong microscopically believes that the net rate is 5%, which is very good It's profitable, okay! Look at the financial reports of all the companies in the mobile phone industry and you know. In addition to Apple, you can't reach this line. (This implies that Lei Junguang can speak beautiful words)
Glory President Zhao Ming also agrees with Wang Yong’s microscopic view. He said that it is rare for China’s hardware companies to achieve an integrated hardware net profit rate of 5%. 'I don’t know how to evaluate this. If it’s for us, hardware synthesis The net profit rate can reach 5% already very happy.
Some people in the mobile phone industry told the media that these may only be pre-tax operating margins. If tax factors are taken into account, the 5% net profit margin after tax is close to or at Samsung's level, far more than Huawei, OPPO, and Vivo's. Net profit rate situation.
Therefore, the net profit margin of 5% can be considered as a huge profit in the mobile phone industry.
Pan Jiutang, a partner in Xiaomi’s industry investment department, took a different view. Although he did not express his position, he relayed the opinion of a netizen: '5% is quite interesting. It is roughly equivalent to the current annual interest rate of social funds, which means that it will not be a year. Can earn 5%. And Xiaomi wants to earn more in one year, he must do more work, achieve high turnover, and achieve high efficiency. So Xiaomi is not only cultivating his own internal skills in pursuit of efficiency, but also excavating the gap with other manufacturers. Individual products may fail, the pursuit of efficiency must be undefeated. '
So what do you think of Xiaomi Lei Jun’s remark that the net comprehensive net profit rate of hardware will never exceed 5%?