'Looking a bit Mongolian, there seems to be a contradiction between before and after.'
'Is there a desire to reduce additional functions and hopefully diversify?'
'No, 'God' is not ready to wait!' (Smirk)
Last weekend (April 21-22), the Red Roof Awards teamed up with home to hold the first 'Social Garden' event at the Beijing World Trade Center Shopping Mall. The onsite staff took the opportunity to practice the 'Mass route'. Conducted a face-to-face communication survey with participants of the event.
The above dialogue is to investigate a 'small episode' that occurred during the replay process.
Stylishly decorated Red Top Award booth
Initial meeting: Who should I listen to?
In the process of face-to-face communication and research, the staff of the Red Roof Award Organizing Committee collected a complete collection of 18 'God' high-end appliances demand information.
Including 3 bits 'God' stated that he hopes that high-end home appliances don't have too many gimmicks and that they can reduce some of the complex additional features, make the main selling point the ultimate, and use operations more easily.
Have 4 'God' pointed out that it is hoped that the high-end home appliances will have a full-featured function. A home appliance can fulfill a variety of usage needs, but the operation should be simple, so that household affairs can be saved as little as possible.
Have 7-bit 'God' believes that high-end home appliances should be smarter, facilitate one-button operation, remote control, etc., and hope to form a complete set of smart home in the future.
In addition 4 Among them, one person wants to put product quality first, and 3 bits Then put forward their own opinions on specific products:
It is hoped that home appliance design will be more invisible, such as television, it is best to hide when not watching;
I don’t want to use TV afterwards, I hope to use projection because I’m afraid TV hurts my child’s eyes;
After ten years, there will be no kitchen, a refrigerator to solve the problem of food storage and cooking, the upper layer of the refrigerator will store food, and the recipe will be selected by the lower layer.
Event participants show their work
It must be said that the brains of 'God' are really beyond the reach of the mortals. What if the dream is still to be realized?
The problem is, some people want to reduce the additional features to make use more convenient. Some people hope that high-end home appliances can fully fulfill multiple needs. Who should we listen to?
Look back: You all have reason!
In the initial statistical process, consumer demand did appear disorganized. However, in the second inventory process, the truth seemed reasonable and reasonable.
Through combing, the 'God' wishing to reduce the complexity of additional functions Middle-aged population They are taking into account their own needs and are also taking care of the use of old people in their homes. They hope to achieve the simplicity of the operation by doing subtraction.
The 'God' that advocates the diversification of high-end home appliance functions Young group Their idea is to use a home appliance to achieve a variety of needs and make housework easier.
The 'God' that prefers smart home appliances is all Young group , They advocate the ease of operation through intelligent functions or technical means.
Young men participating in the event write postcards of expectations for future life
In addition, for specific products, consumers of different ages and genders do not consider the same angle. For example, Young men Concerned about the product itself, we hope that the high-end TV will be invisible; Middle-aged lady More from the health of children or their families, I hope to use projection instead of television to reduce visual impairment.
From this point of view, in the process of the popularization of high-end home appliances, there are many detailed issues that need to be resolved in the quality life of the people's hot discussion.
Promote the 'high cold' products to join the WTO
Yikang, a market research organization, believes that there are two main paths for the consumption upgrade of the home appliance industry: First, the popularity of high-end home appliances, and second, the quality of popular home appliances. Among them, the popularity of high-end home appliances can be further divided into high-end products. The intimacy of prices and the popularity of 'high cold' categories.
A family of four came to participate in the event
Home appliances and household products are an important part of the people's good life. They provide reference and guidelines for consumers to choose to buy good products. Red Top Award The concentrated expression of social and economic values.
'Nine years ago, our original intention of launching the Red Top Award was to look for high-end home appliance products with trending significance and to help consumers build a better quality of life.' Lu Shenghua, head of the Hongding Award Organizing Committee, said that the user-centered Under the guidance of the market concept, the 9th Red Top Award has introduced media review on the basis of consumer surveys, consumer online voting and expert review, to further enhance the fairness and transparency of the Red Top Award, and to ensure nomination of the Red Top Award. Products and award-winning products are based on consumer choice and professional opinion, which is also an institutional manifestation of the practical significance of the Red Top Award.
In fact, at the end of 2017 during the ninth Chinese high-end home appliances trends released cum Award Presentation Ceremony of the Preparatory red top, red top prize in addition to the organizing committee to conduct a comprehensive upgrade in the selection process, selection criteria, cooperation platform, for the first time We will include new types of dishwashers, multiple washing machines, clothes dryers, smart toilet seats, smart robots, etc., to further expand the lineup of high-end home appliances.
In addition, under the leadership of the Red Roof Award Organizing Committee and JD.com Appliances, the Red Roof Award Organizing Committee, JD.com Appliances, Casa Di, Midea, Sharp, Siemens Home Appliances, Boss and more than 40 brand companies, the industry organization announced the establishment of ' "High-end appliance promotion alliances" to further expand the consumer awareness of the Red Top Award and achieve more accurate high-end consumer guidance.
In early April of this year, Jingdong Electronics, a strategic partner of Red Top Awards, announced that old home appliance standards were issued. Well-known home appliance brands such as the boss and Midea also stated that they will implement functions and designs of home appliances from the aspects of barrier-free human-machine interaction and easier operation. In-depth optimization, creating a warmer feeling than 'you understand you'.
Under the efforts of the Red Top Awards 'Friendship Circle', the 'dismantling' project of conflicting supply and demand is accelerating. The ever-evolving quality and experience of high-end home appliances has become increasingly prominent in the process of promoting the formation of a better life.