In addition to clothes and food, online shopping is also a lot of consumer choice. However, online selection, and ultimately to the offline physical appliance stores parity, however, some people found that some online sales of household appliances models, online entity stores Can not find. In response, the industry disclosed that the current home appliance industry exists 'differential supply' phenomenon.
Online sales of 11 popular home appliances
9 lines of the store can not find
Miss Ho who lives in Asian Games City wants to install an air-conditioner for a small apartment. After fancy two air-conditioners on the Internet, he thinks that there are no products of the same model in the offline real estate appliance store. If the price is similar, it would be in a home appliance store. Choose one. What surprised Ms. Ho was that she ran two appliance stores in the area and could not find the two air conditioners she had fancy. 'The salesperson said that I didn’t have the model I wanted, and said that I wanted the old ones. There are similar models, but the price is more expensive than selling online. ' Miss Ho said.
On the contrary, Ms. Wang often goes to the offline physical home appliance store to copy the model to the Internet to buy home appliances. This has saved her a lot of money. However, she now finds that the offline home appliance stores promising home appliances are often not found online. 'Sometimes we find two product models are similar, that is, the model is not the same.'
In response, a few reporters recently searched for 11 recent hot home appliances on a certain treasure network, including different brands of washing machines, refrigerators, water heaters, TVs, and some small household appliances. The prices of these appliances are relatively low to medium-end, and are mostly promotional hot. Sales products have attracted more consumers. The reporter copied the brands, models and other information of these popular home appliances to compare the number of home appliance stores in the area, looking for the same models, and found that these 11 popular home appliances online entity stores Only 2 models found the same models, the remaining 9 models could not be found, but some of them were similar. Of the 11 popular appliances sold online, 1 model of branded washing machines had similar models in the physical stores, but only one was missing. Letters, online price of 998 yuan, home appliance stores sell for 1098 yuan. Reporter repeatedly introduced, found that its performance, function is very similar.
E-commerce and stores exist 'different supply'
The sales staff of home appliance stores explained that the online low-cost promotion products are all old models, and the offline stores have not been sold for a long time. The reporters contacted the online store customer service, which indicates that the purchase channels are free now, and the stores sell home appliances and Comparison of offline stores, but also high quality and low price.
Ms. Yuan, who is engaged in the business of home appliances, told reporters that the appliance stores and network e-commerce providers were all supplied by the same manufacturer in the earlier years, and the models were also the same. However, some network e-commerce companies later launched promotions directly from the manufacturers. Due to the large demand and tight schedule, Most of the family will make changes to the existing models, reduce costs, and increase sales and profits. She said: 'In addition, many offline entity appliance stores are unwilling to use the same model of products with online electricity suppliers. , so that they can each maintain their own share, and also avoid being compared by consumers, resulting in the loss of consumption.
Therefore, today, the phenomenon of different types of online stores and physical stores is becoming more and more prominent. In response to the requirements of physical home appliance stores, major manufacturers have to produce different versions of goods online and offline, and they are divided into 'Shopping Center Edition' and 'Electricity'. The commercial version' is delivered separately. Because of different models, the price of consumers is getting harder and harder. To this, Miss Wang, a consumer, said that this type of phenomenon also caused inconvenience to consumers' free shopping. After all, they lacked sufficient information. Options.
Mr. Chen, an employee of a home appliance store, stated that in the years of competition between e-commerce and shopping malls, both parties have paid a lot of financial and material resources. Differentiated products have allowed both parties to find a balance of interests. The integration between the two companies is slow. Slowly in progress.
'E-commerce version' is of relatively poor quality
It is not a secret that the e-commerce and physical shopping malls have been provided with different products. Before this, the chain stores of a home appliance store pointed to the 'same price and different quality' of the e-commerce in their promotional leaflets.
Mr. Zhang, who is engaged in the household electrical appliance industry, disclosed that there is a phenomenon of 'different supply' in the household electrical appliance industry. In order to cater to the price war strategy of network electricity suppliers, many manufacturers will specialize in 'special' low-cost products for network electricity suppliers. However, these products The problem is difficult to find only from the pictures and instructions on the webpage. Only after seeing the product in kind or even after using it for a period of time will the problem be discovered. For example, the power cord of the e-commerce product is shorter than 10 centimeters, and the material work is relatively rough. Consumer interest.
With the increasingly fierce price wars of online and offline home appliances, especially the '6.18' 'Double 11' e-commerce festival activities, many home appliance manufacturers have begun to use online and offline channels to make consumers unable to compare online and offline prices. The difference between the supply methods is that the product models sold online at the home appliance store and the e-commerce channel are completely different. Therefore, consumers are reminded not to blindly copy the goods number and the price, because what you buy is likely to be different.