The island of Thousand Islands is famous for its island characteristics and aroma culture. On April 24, Indonesia local time, Haier air-conditioner brand Haier delivered the latest achievement of “Air-making” to Indonesia at the Haier Air Conditioning Indonesia New Product Launch Conference. On the same day, the AQUA industry pioneered high-end custom fragrance-free self-cleaning air conditioners, and exhibited new products such as the Golden Emperor, Dawn, and frequency-converting N platform with aromatherapy and self-cleaning functions to blow clean, scented air. It is reported that Indonesian air conditioners In recent years, the growth rate has been rapid. In 2017, Haier Air-conditioner Indonesia’s revenue increased by 45% year-on-year, and Haier’s and AQUA’s dual-brand market share ranked first among local Chinese-owned brands.
AQUA pioneered the industry's only high-end aromatherapy self-cleaning air conditioner
The electrical appliance market in Indonesia was basically monopolized by Japanese and Korean brands many years ago. Since local Chinese brands mostly rely on OEM OEMs, locals do not have a high appraisal. Since Haier Air-Conditioner entered Indonesia, it has insisted on its own brand-building strategy and has met Differentiated needs of local users.
The AQUA high-end aromatherapy self-cleaning air-conditioner launched this time is a 'custom made model' for Indonesian local users. It not only gives you a 'bath', but also adds aroma design to the village as it blows out clean, scented air. AQUA FRAGRANCE Self-cleaning air-conditioner applied Haier's patented self-cleaning technology to meet the health requirements of local users for cleaning air conditioners under high temperature and high humidity conditions. At the same time, Indonesian families have the habit of using indoor aromatherapy, and AQUA air conditioning comes with an aroma module. The polymer volatilization module and the pure natural oil are placed on the filter screen. The blown air comes with a fragrance and is even and long lasting.
At the scene, AQUA demonstrated a self-cleaning 'bath.' Through the evaporator's cold expansion and frosting, AQUA self-cleaning air-conditioner can quickly peel off the dirt from the evaporator to achieve a clean air-blowing air. On-site demonstrations of flower arrangements and flower arrangements are also on-site. Local distributors and users have deepened their understanding of the aroma module. After an interview with an Indonesian dealer, he said, 'It can both cleanse air-conditioners and meet aroma demand, and it can serve two purposes'. It is reported that in Indonesia, inverter air conditioners are the industry trend. The new product launch conference, AQUA launched high-end inverter air conditioners, and all standard self-cleaning features.
High-end brand: Trinity localization layout Indonesia
Haier Air-conditioner operates in Haier + AQUA dual brand in Indonesia, using high-end brand-name, high-quality home appliances to meet the needs of users, and the market share ranks first in local Chinese capital. At present, Indonesia AQUA products have completely switched Haier manufacturing and formed R&D, Manufacturing, marketing trinity localization layout.
In terms of products, with the improvement of the living standards of Indonesian users, Haier Asia not only introduced low-power air conditioners suitable for local power shortage, but also anti-corrosion design air conditioners with high-temperature and high-humidity environment, and fully variable-frequency self-cleaning air conditioners. The use of the new living room air conditioning such as the Emperor.
On the service side, there are many islands in Indonesia and the transportation is very inconvenient. It is difficult to provide air-conditioning after-sales service. As the inter-island round trip needs to change the way of passenger transportation, shipping and even walking, etc., many air-conditioning brands do not provide timely services, and it is difficult to provide large-scale services. Covering local Indonesia. Haier Asia launched 7*24 hours service across Indonesia, able to respond quickly to user needs and cover more than 95% of the country.
Under the "one-man-one-in-one" model, Haier Air-conditioner took the lead in breaking the hardware thinking of the industry and using the thinking of users of 'air-making' to output a complete set of smart air solutions. Haier Air-conditioning will also create 'air' rather than 'in the Internet of Things.' The concept of air conditioning was delivered to the world. In Indonesia, high-end custom aromatherapy self-cleaning air conditioners were introduced, and high-end products were equipped with WIFI functions to meet the needs of local users. Euromonitor International’s latest data shows that Haier has achieved global connectivity for 2 consecutive years. Air-conditioning (including smart air-conditioning) sold the first, becoming the first brand of air-conditioning era air-conditioning.