At present, the entire Chinese economy has transformed from 'high speed to high quality', household appliance consumption has been upgraded from 'whether it is good or not,' and home appliance industry competition has also shifted from 'volume expansion to quality improvement' across. And in this new manufacturing After the appearance of the form, there are more and more players on the track. However, if you want to talk about content pools, user precipitation and the maturity of innovative brands, you still have to look at manufacturing companies represented by Oaks air conditioners. Under the new consumer landscape, Oaks The sharp edges of the air-conditioning industry seem to have to stage a new season power game.
Cross-border in-depth cooperation, endorsement brand reputation
The transformation of Oaks Air Conditioning Co., Ltd. has always been no shortage of cross-border shadows. Joining hands with e-commerce platform, sports value-added, star interaction and a series of in-depth cooperation not only increase the awareness of consumers on the brand, but also stunning the Oaks air-conditioning. Ultimate technology and exquisite craftsmanship, the ultimate quality of life brought about by human-oriented technology. Integrating the spirit of carpenter's spirit of craftsmanship and youthful design into smart manufacturing, Oaks Air Conditioning has always been strict with itself. For example, recently The 4.12 Oaks Jingdong Super Brand Day event, which caused a high degree of concern in the home appliance industry and continues to heat up, delivered a transcript that made the outside world 'sigh and see'.
The premise of achieving these results can not be separated from the Oaks air conditioner has always adhered to the boutique strategic objectives. Oaks air conditioning believes that to create quality products, we must use the ultimate product and the ultimate function of quality, product features, user experience and products Service, which in turn undermines the potential benefits of R&D, design, and manufacturing, and potential development prospects. Only by sticking to user experience as the center, user value as the benchmark, quality as the cornerstone, and technology as the engine, can we find it in the cruel air-conditioning competition market. The direction of the breakup. After years of precipitation and accumulation of technology, the Oaks air-conditioner Jingdong Super Brand Day has received unprecedented attention. The sales of brand dealers in Jingdong have reached a new peak, forming a high degree of concern and powerfulness in the air-conditioning industry market. influences.
Detonated 51 hot air-conditioning season, the influence of fermentation brand
Undoubtedly, the May 1st market situation has always been one of the indicators of the air-conditioning industry. It is highly valued by the manufacturers and will be accompanied by abundant resources to capture market share and boost enthusiasm. Data forecasts, the total retail sales of the air-conditioning market in May 2018 The year-on-year rate will increase by more than 5.0%, but in the third quarter of 2017, which will greatly influence the weather storms, the air-conditioning market will still show a declining trend from the first quarter of 2017 to the first quarter of 2018.
The industry’s discussion on market increments has always been a lot, and truly incremental brands are often driven by the pursuit of quality above the sales volume and the establishment of a sense of brand value. Just as the true elites are consuming behavior and spiritual orientation, the humanities Accomplishment is combined. Oaks air conditioners at this level well associate brands, products, and societies together, in the tradition of important nodes represented by the May 1st, with unique marketing methods and differentiated products. The fierce competition, the homogenization of the home appliance industry has come to the fore, and has gone out of its way.
As early as in early April, Oaks Air Conditioning fully integrated the super quality energy of 'Brand Power + Boutique Force + Service Force + Marketing Force'. It activated the air conditioning May 1 Golden Week to promote this 'pool of water', and locked down the quality upgrade of home appliances in advance. Consumer outlets, with the identity and posture of quality spokespersons and fashion brand leaders, promoted the air-conditioner into a new channel of 'quality upgrade'. From April 13th, Oaks fired up quality wars in full: not only the price of factory outlets, Hao Li and package purchase discounts, Oaks also launched a great joy, dreams, dunks and other star models, any consumer choice, designated models any purchase up to straight down 1,000 yuan.
The biggest motivation for Oaks's first detonation is precisely the construction of a new engine based on a quality strategy. This is also the focus of the era of China's air-conditioning industry upgrading and the industrial aorta. Good quality has become a consumer's heart, and one of the quality labels of the air-conditioning industry Is the 'service'. In the Oaks this year's big promotion activities, Oaks not only introduced the value of direct purchase and downright transfer activities, the service card of the whole machine repair gold card for ten years is even more established in the industry. Quality, service, brand fashion, Oaks in the May 1 gold node in the expedition appears to be thrown to a sound. Not only the popularity of high-quality inverter air conditioner, or '0 yuan installation' service for the benefit of consumers, in the current air-conditioning competition In the turbulent era, Oaks air-conditioning found its own differentiated competitive weapon and used 'soft competitiveness' to endorse its own brand.
For the entire air-conditioning industry, the inspired significance and benchmarking role of Oaks is self-evident. During the entire promotion season, there was no low price for dizziness, but only the competition for high-end products and differentiated new products. The sales model, more diverse ways and ways to interact with users, leads more and more air-conditioning companies to evolve toward more 'advanced' gameplay and higher levels.