The Ford brand opened the largest new car debut at the Beijing Auto Show and blew up the horns of its magnificent 'China 2025 Project' new product offensive. The new car lineup includes the latest generation of passenger cars, electric vehicles and pickup trucks.
The newly-increased Ford brand mid-size car family, represented by Ford's new Forex, a new generation of Ford Focus and an existing Fox hatchback version, will better serve China's most extensive mid-size car market.
Further strengthen cooperation with Chinese technology companies to provide forward-looking and convenient technical support for Chinese consumers. In addition to the award-winning SYNC® 3 car connectivity system, later this year, owners of Ford Mavericks will have the opportunity to take the lead. Using 10.4 inch central control screen provided by Alibaba's operating system technology support.
With the establishment of a nationwide distribution service, further deepening the joint venture partnership. The newly established national distribution service will be responsible for all marketing, sales and service related business of all Ford brand imported and domestic passenger vehicles in the Chinese market. All Changan Ford Dealers have the opportunity to sell cash Ford Explorers, the next generation of Ford Explorers will also be made in Changan Ford.
As part of the 'China in China' strategy, Ford further hired local senior management talent and announced the appointment of two new leadership positions: Mr. Li Hongpeng will serve as vice president of marketing and sales for Ford Greater China, and lead the nationwide distribution on behalf of Ford. Service organization formation. Mr. Chen Xi will serve as vice president of strategy and partnership for Ford Motor Greater China.
April 25, 2018, Beijing, China – The Ford brand opened the largest new car debut at the Beijing Auto Show, sounding the horn of its magnificent 'China 2025 Plan' new product offensive. The new car lineup includes the latest generation of mid-size car families and Changan Ford's first new energy vehicle in the Chinese market - the Ford New Mondeo plug-in hybrid. At the same time, the all-terrain off-road Picardy Ranger Wildtrak will be officially listed in China will also be ultra-performance off-road Picardy F-150 raptor. Together with a strong landing at the Beijing Auto Show, consumers will be able to see the strong fortune of the 'Built Ford Tough'.
The new generation of Fox in the world debut in Chongqing in early April brings its hatchback version, sedan version and the new ST-Line full of sporty senses. The new generation of Fox will implement Ford together with the new Forex and cash models of Ford Focus. The three-car strategy in China's mid-size car market meets the diverse needs of consumers.
In 2017, Ford took the lead to introduce the 'Constructed Ford Tough' and the ultra-performance off-road pickup F-150 Raptor into China, arousing the enthusiastic response from Chinese high-end pickup users and off-road fans. The market responded with enthusiasm. Ford Motor Company announced that its entire territory is off-road. The Picardy Ranger Wildtrak will also be officially launched in the near future, and imported into the Chinese market. With Ford Ranger Wildtrak and Ford F-150 Raptor, two flagship products, Ford will fill the domestic high-end pickup blank, will bring more for consumers Ford sells pickup trucks worldwide.
'We are deeply adjusting our operating structure and model to open a new chapter in revenue growth in the Chinese market,' said Fu Lide, vice president of Ford Motor Group and president of the Asia Pacific region. 'We continuously enhance cooperation and deepen the Chinese market in China, at the Beijing Auto Show. Demonstrating our outstanding new product and technology lineup is the best proof.
More diverse mid-level car lineup
Last year, China sold more than 7.3 million medium-class passenger cars, which accounted for 31% of China's total passenger car market. Ford will continue to plunge into this key market segment of mid-size cars. Ford knows better, the broader market, consumers The more diverse the car's needs, Ford is committed to satisfying them with different aesthetic tastes and life pursuits.
This is why Ford introduced the three-vehicle strategy in the mid-market - the new Forex, the new-generation Fox and the cash Fox hatchback. Each model condenses Ford's deep global design and engineering capabilities, and was initially in development. The stage took full account of the needs and preferences of Chinese consumers. These models will be produced at Changan Ford.
As the most dynamic, innovative and exciting Fox ever, the new generation of Fox is sleek and stylish, creating comfort and safety for Chinese consumers, and an intelligent connected experience. The sculptural design gives the new generation of Fox. Full of charisma, self-confidence, and powerful image. While ensuring that Fox is proud of the driving experience, in order to fully meet the needs of Chinese consumers, the new-generation Fox Focus wheelbase has been extended by more than 50 mm. The spacious rear space reaches the same level as the leading level.
As the first Chinese model equipped with a Ford Co-Pilot360TM driving assistance system, the new generation of Fox will provide users with a safe and comfortable ride. The new generation of Fox is also the first domestic standard for car networking modules. The fuel version of the Ford model, combined with Foucault, enables owners to use their mobile phones more freely to control the car, remotely start the vehicle, turn on the air conditioning in advance, position the vehicle remotely, and know in real time the vehicle fuel quantity, warning status, oil life, and other information And remotely lock/unlock the doors. In addition, the SYNC® 3 on-board connectivity system on the models allows consumers to connect in real time and enjoy the convenience, safety, and enjoyable driving experience.
New Fu Ruisi design more stylish atmosphere, more sense of quality, with an enhanced version of the security configuration, rich intelligent technology configuration, called the new model of Chinese fashion family sedan.
Science and technology combine to attract more consumers
Ford is committed to using smart cars to serve the smart world and use technology innovations to save consumers valuable time and enable them to enjoy a convenient life. By 2019, Ford new cars listed in China will achieve 100% in-vehicle connectivity, allowing in-car occupants real-time Online. Ford is actively cooperating with a number of technology companies in China, including Apple, Alibaba and Baidu, in order to continuously promote technological innovation and fulfill its commitment to 'in China and China'. The research area includes human-car interaction technology, intelligence. Networking technology and self-driving car technology.
Since Ford and Alibaba signed a letter of intent last year, both parties have launched a series of online marketing and consumer experience activities. For example, our “Super Test Drive” project with Tmall has innovatively used facial recognition. Technology such as payment and big data, completed more than 1000 test drives in less than a month.
In addition to the award-winning SYNC® 3 car connectivity system, later this year, the owners of Ford Mavericks will have the opportunity to use the 10.4 inch central control panel powered by Alibaba’s operating system software. These initiatives will satisfy China. Consumer demand for large-screen in-vehicle infotainment systems will also provide more application software that can meet people’s daily needs. By then, owners will be able to use Alipay to easily pay for parking fees, hungry for take-away food, or through team driving. Group chat, share location and destination.
'From the perspective of the daily needs of Chinese consumers, we will continue to adjust and upgrade our products and services,' said He Chaobing, executive vice president of Changan Ford Motor Co., Ltd., 'By cooperating with local technology companies, we will adopt a new approach. Participate in the lives of consumers and provide them with a superior consumer experience that seamlessly connects online and offline.
Build a stronger dealer network and provide more localized products in the future
Later this year, Ford will formally establish a brand-new nationwide distribution service. As part of its partnership with Changan Ford, the new agency will create more convenient car and car ownership experiences for consumers with greater productivity. Will be responsible for all Ford brand imported and domestic passenger cars in the Chinese market all marketing, sales and service related business.
Ford Explorers, the US's best-selling SUV model, will be the first to start. All Changan Ford dealers have the opportunity to sell this model. Ford also confirmed that the next generation of Ford Explorers will be produced at the Changan Ford factory.
The Forrester and three-row seven-seat sharp circles tailored for the Chinese market have achieved success. This is just a beginning. Ford is rapidly expanding and enhancing its R&D and engineering capabilities in China to fulfill its 'in China, for China' The promise of producing more cars.
From 2019 to 2025, Ford will add five new domestic models based on the existing domestic models, including the Ford brand's first pure-electric compact SUV and the next-generation Ford Explorer.
In addition, Ford will try its best to speed up product development in China, shortening the time from the start of design to production by 20%, which will significantly shorten the time from product development to market launch. At the same time, the company will strengthen the 'people-oriented' design philosophy in the development process. In the initial stage, it integrates insight into the consumer.
'The new nationwide distribution service will not only provide consumers with an optimized, unified brand service experience, but will also unswervingly fulfill our commitment to the Chinese market and continue to introduce superior new products and technologies.' Chang'an He Junjie, president of Ford Motor Co., Ltd., stated that 'by the end of 2021, the number of products in the Ford brand distributor showroom will at least double and cover passenger cars, SUVs, electric vehicles, trucks and many other models.'
Two local high-level personnel appointments
As part of the 'China in China' strategy, Ford announced the appointment of two new leadership positions: Mr. Li Hongpeng was appointed vice president of marketing and sales for Ford Motor Greater China, and will take effect on May 7. Mr. Will serve as Vice President of Strategy and Partnerships for Ford Motor Greater China. The appointment will take effect on May 16.
Mr. Li Hongpeng will play an important role in establishing a unified distribution channel for all Ford branded passenger car products and services. The establishment of this institution will bring great benefits to our brands, partners, distributors and consumers. Prior to joining Ford Motor Company, Mr. Li Hongpeng had established an efficient, profitable and sustainable national distribution network in China.
Mr. Chen Xi will be responsible for the planning of Ford’s overall strategy in China, as well as the management of the company’s partnership and other stakeholder relations in China.
'Li Hongpeng and Chen Wei, two senior local management talents who joined the Ford’s senior management team, are an important part of our 'China, China' strategy. 'Fredee said, 'We believe that by using their excellent Leadership, we can further strengthen our ability to quickly respond to the changing market demands in China.
The new generation of Fox and New Forex will be listed in China later this year.
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