Whenever we talk about LeTV, we always have a bit of jealousy. From the glory of Jia Yueting’s leadership to the plight of the building's collapse of the capital chain, just last week, LeTV announced that Tencent, Jingdong, Suning, TCL, etc. After investing in the renamed music vision, the new investment has eased the pain of LeTV. Although 3 billion may not be enough for LeTV, it has also attracted many people to refocus their attention on LeTV.
On April 24th, LeTV.com announced a new announcement that Lexus, its holding subsidiary, had signed a "Strategic Business Cooperation Agreement" with JD. The parties will then negotiate on the details of this agreement. Both parties stated that After negotiation, we will cooperate in e-commerce, member accounts, advertising systems, logistics, voice technology and so on.
Actually, LeTV had previously cooperated with Tencent. At the end of March this year, LeTV New and Tencent Video carried out content cooperation. In the cooperation agreement signed by both parties, the copyright of Tencent Video can be used in LeTV. LeTV will generate revenue through video content including membership, advertising, etc.
The reason why LeTV was chosen was that LeTV had previously subsidized the hardware and made LeTV's penetration rate higher. Due to the short time of purchase, although LeTV has many problems, LeTV still has a high usage rate and operating rate. For Tencent video, LeTV still has great value as an extensive platform.
But is it really possible to save LeTV? Actually, currently there is still considerable risk for LeTV. LeTV will have 18.38% of the new shareholders and be frozen, or part of it will be auctioned for justice. There is a risk that the time zone will have a controlling stake in the subsidiary.
At the same time, LeTV also stated in the evening announcement on the 24th that LeTV Information Technology (Beijing) Co., Ltd. still has a large number of lawsuits and arbitration cases, and the total amount involved is still astronomical. After letting go of the glorious past, LeTV did not Talking about 'eco' just about 'quality' may have some effect, but it is still very difficult to let LeTV 'recover'.
