Lei Jun explains for the first time why Xiaomi insists on moving but price-honored products

Concerned about Xiaomi's friends is not difficult to find, since the first participation in the Barcelona MWC conference, millet companies began to frequently release new machines. From the red-note Note5 thousand level, to the flagship MIX2s, to today's mid-range mobile phone millet 6X .


Millet 6X New Product Launch

Although Lei Jun had already spit on Weibo, the cost of mobile phones is too high, and the cost of the Xiaolong 845 chip is more than 500. However, the new mobile phone still pursues Xiaomi's concept of “producing for fever”. Now, we must return to our alma mater. The Lei Jun, at today’s Xiaomi 6X conference, disclosed for the first time its reasons for its insistence on the price-to-price ratio.

First of all, Lei Jun recalled his life at Wuhan University. He saw a book called "The Fire in Silicon Valley," which contained the story of Steve Jobs's creation of Apple. After reading it, he was very excited. One person walked on the playground before the administration. After a lap, there was the idea of ​​having a great company to serve everyone. Then in 2010, Xiaomi was founded at the age of 40.


Millet 6X New Product Launch

Lei Jun also said: 'Promote the progress of China's manufacturing industry, let consumers enjoy the good life brought by science and technology at a very cheap price. Whether you agree with or not, I just want to go all the way to the black, I just want to be moved but the price Kind products. '

Obviously, this is also an important reason why Xiaomi’s products can be called “new domestic goods” by a large number of consumers.

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